Download - Social Media Boot Camp: Measuring Your Impact

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Measuring Social Media Success Presented by John Kenyon

1. I have defined goals for social media

2. I regularly measure progress towards my

goals

3. I use data to decide future activity

Polls

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Focus

Sharing

Measurement

Discussion

Focus

How can I define and create measurable outcomes?

How can I make data-informed decisions?

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Measurable

Set a GOAL

Define OBJECTIVE

Try STRATEGIES& TACTICS MEASURE progress

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Goal

Mission – #EndHomelessness

Strategic Goal – Keep The Conversation Going

Comm Goal – Participate in existing conversations

Focus on sharing client stories

Measureable Objective

By X date:

X Number of Posts with Comments

X Number of Comments per Post

X Number of Posts Shared

Can be number, % increase, other

Strategies | Tactics

Client-centered storytelling

Mine data on past activity for what works,do more of that

Focus content - Content theme by month

Include visuals, request to share

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What Is YourMeasureable Objective?

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Sharing

Embedded Sharing

Monthly Report

Quarterly Review

Editorial Calendar

Culture of Content Generation

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Toolbox

Top Content

Website Page Visits

Email Clicks

Social Media Engagement

Review Trends Quarterly

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Monthly Report

Editorial Calendar

http://www.lightboxcollaborative.com/2014-editorial-calendar

Content

Track website, email + social media metrics

Metrics

Focus on what content is popular/not

Review quarterly, adjust strategy & goals

Set benchmarks, try tactics to get there

Website

Website

Social

analytics.twitter.com

Your Own Metrics are More Important

Interesting to Compare

No True Industry-Wide Benchmark

How do you track metrics?

How might you do it differently moving forward?

Reflection

Advanced Metrics:Return on Effort

Traffic, Social Hub

Content Quality/Relevance

Share of Voice

Community Size/Engagement

Sentiment

Coaching Session 3/26

Gather Baseline Data

Pick an Objective

Choose Strategy & Tactics

We’ll discuss on the call

Template

Review

Sharing

Tracking

Quarterly Review

Trends not Snapshots

Benchmark

Evaluate

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Resources

Question & Discussion

Ideas for Experiments

Your Experiences

Organizational Capacity

Tools

Metricswww.davidarmano.com

All Images: Flickr - Creative Commons License