1. SocialEmail Marketing
@
presented by
Gillian Kenny
Marketing Director | Fandotech
2. Who is Fandotech?
and how do we use email marketing to be social.
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3. What is Marketing
Determine what clients want.
Promoting the product through education.
Selling & delivering.
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4. The Happy Path
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5. Step #1 Know your goal.
Deliver a targeted message to a targeted audience.
Build an audience.
Sign up book at the front desk.
6. Sign up link at bottom of every webpage.
7. Sign up link in every bulk and personal email.
8. Events.
Check box on survey.
Offer to email event content when survey returned.
Train sales team to ask clients, prospects, even cold.
9. Use social networking sites to drive sign ups!
Tailor the message.
Frequency
10. Topic + Interests
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11. Plan:
August newsletter.
12. September newsletter.
13. Invite to Healthcare list.
14. Fall event promo.
15. Reminder email.
16. Thank you + invite.
17. Regret + invite.
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Goal: Driving attendance to a Healthcare specific event.
Challenge:Effectively manage our contacts expectations so
they
Dont unsubscribe.
Attend or invite someone to attend.
Feel that weve delivered relevant & useful info.
Stats:
