Social Email Marketing
13
Social Email Marketing presented by Gillian Kenny Marketing Director | Fandotech @
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As an early adopter of all things social media Gillian has harnessed the awesome power of social media to fuel the growth of Fandotech’s rebranding efforts with great success. Specifically spearheading their email marketing efforts since 2008, Gillian brings 10 years of Graphic Design and Marketing experience to the organization. Fandotech’s strategy to build both brand and revenue through trust relationships, has been achieved through effective email campaigns that deliver relevant content to their audience. Gillian has attended multiple training seminars on email marketing best practices. Today the company has received numerous accolades and is one of the fastest growing IT Services Company in CT.
Transcript of Social Email Marketing
- 1. SocialEmail Marketing
@
presented by
Gillian Kenny
Marketing Director | Fandotech - 2. Who is Fandotech?
and how do we use email marketing to be social.
Fandotech Copyright 2010
2 - 3. What is Marketing
Determine what clients want.
Promoting the product through education.
Selling & delivering.
Fandotech Copyright 2010
3 - 4. The Happy Path
Fandotech Copyright 2010
4 - 5. Step #1 Know your goal.
Deliver a targeted message to a targeted audience.
Build an audience.
- Sign up book at the front desk.
- 6. Sign up link at bottom of every webpage.
- 7. Sign up link in every bulk and personal email.
- 8. Events.
Offer to email event content when survey returned.
- Train sales team to ask clients, prospects, even cold.
- 9. Use social networking sites to drive sign ups!
- Frequency
- 10. Topic + Interests
5 - 11. Plan:
- August newsletter.
- 12. September newsletter.
- 13. Invite to Healthcare list.
- 14. Fall event promo.
- 15. Reminder email.
- 16. Thank you + invite.
- 17. Regret + invite.
6
Goal: Driving attendance to a Healthcare specific event.
Challenge:Effectively manage our contacts expectations so they
Dont unsubscribe.
Attend or invite someone to attend.
Feel that weve delivered relevant & useful info.
Stats:
- Healthcare list: 4 times.
- 18. Registrants: 6 times.
