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Panel: Social Business as the New
Organizing Principle
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Welcome from SBODN:
Panel: Social Business as the
New Organizing Principle
Chief Conversation Officer? This panel
will explore ways in which social
technologies yield opportunities for
organizations to improve collaboration,
strengthen relationships across teams, makeboundaries more porous and foster the kind of innovation
needed now more than ever on the global landscape. The
ensuing dialogue will offer glimpses into how OD practitioners
and HR business partners can leverage these new organizing
principles to their advantage.
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Panel Moderator Bio: Cherie Del Carlo
Social Media Strategist
President, Gather Your Crowd
Cherie Del Carlo is a Social Media Strategist, specializing in Online Marketing, Branding
and Communications. Prior to co-founding Gather Your Crowd in 2009, a social media
marketing consultancy, she developed internal communications programs for firms like
BART and Cisco, and marketed for B2B software firms here in Silicon Valley.
An engaging and innovative business, systems and people strategist, with B.A. in
Cultural Anthropology and a M.S. in Organization Development, Cherie has leveraged
her experience with business software systems and change management into applying
social technologies as conduits for meaningful interaction and commercial exchange.
Cherie has presented on different social media topics at San Jose State University,
Stanford Continuing Studies and U.C. Berkeley’s Haas School of Business. Among her
skills and talents, Cherie is passionate about the spirit of inclusivity, freedom of
expression and establishing relevance for the change agent in each of us.
Gather Your Crowd is a Corporate Sponsor to SBODN.
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Panelist Bio: Natascha Thomson
Senior Director,
Social Media Audience Marketing at SAP AG
As part of the SAP Social Media Audience Marketing (SMAM) team, I am responsible for
identifying best practices that enable SAP marketers to create solution awareness and
demand through social media. I am a social media aficionado, passionate yogini, and
NYT reader.
Find my LinkedIn profile here
My social media marketing blog
Follow me on Twitter at @nathomson
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Panelist Bio: Maria Poveromo
Director, Social Media at Adobe Systems, Inc.
As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for
driving social media strategy at Adobe. Her team established the organizational
framework and strategic direction for social media activities across the company. Maria’s
main areas of focus include corporate strategy, governance, measurement, customer
engagement and the development of best social media practices company-wide. Her
team directs a cross-functional social media council to foster knowledge sharing across
groups and manages Adobe’s customer facing corporate properties, including the Adobe
blog, Adobe Twitter account and Adobe Facebook page. Prior to this role, Maria lead the
Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held
numerous marketing and communications positions at high technology companies
located in Silicon Valley and in Europe.
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Panelist Bio: Peter Thoeny
Chief Technology Officer, Twiki, Inc.
Peter Thoeny is the founder of the Twiki Enterprise Collaboration platform and is leading
the open-source project for 12 years. He is the CTO of Twiki Inc, a company providing
enterprise agility platform solutions. He invented the concept of structured wikis - where
free form wiki content can be structured with tailored wiki applications. Peter is the
recognized thought-leader in wikis and social software, featured in numerous articles and
technology conferences including LinuxWorld, Business Week, Wall Street Journal and
more. He graduated from the Swiss Federal Institute of Technology in Zurich, lived in
Japan for 8 years, and deployed several large scale wikis around the globe. He co-
authored the Wikis for Dummies book.
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Panelist Bio: Jeannie A. Stamberger, Ph.D.
Jeannie is the Associate Director of Strategic Programs and Funding of the Carnegie
Mellon University, Silicon Valley Disaster Management Initiative, and a CMUSV Adjunct
Faculty. Jeannie received her Ph.D. in Biological Sciences from Stanford University in
2006, and her undergraduate degree from Illinois Wesleyan University, during which she
also attended Oxford University, England, and University of Illinois (studying electrical
engineering). Within the Disaster Management Initiative her research interests include
social media, user-centered design, technology to reduce violence against women, and
the 'human sensor'.
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Panel Question:
Keeping in mind the topic for tonight “Social business as
the new organizing principle,” how do you use social
media?
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Panel Question:
What is the business case that you use to get budget and,
or sponsorship for the programs at your organization? For
Twiki, what is your business model?
Paradigm Shift at Work with SMInformation AgeIndustrial Age
Title: Share as needed Guru: Share as much as possible
viral shift
Copyright 2011, Peter Thoeny, Twiki Inc
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Panel Question:
What is the business case that you use to get budget and,
or sponsorship for the programs at your organization? For
Twiki, what is your business model?
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Panel Question:
What kinds of road-blocks, hurdles, limitations or resistance
you have faced with implementing social media?
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Panel Question:
What have you accomplished with social media?
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Live and Virtual Questions from the Audience
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