OVERVIEWPARTNERSHIP
#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO
#SMWTO
SARAH FELDMAN
© 2020 Social Media Week - All Rights Reserved 2
“Social Media Week Toronto is equal parts energizing, eye-opening, and enlightening. It stands apart as a conference that delivers deep insights in every session, with speakers you actually want to hear from. Social media pros in Toronto are lucky to have a conference like SMWTO!”
Director, Marketing & Strategic Communications Endy
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© 2020 Social Media Week - All Rights Reserved 3© 2020 Social Media Week - All Rights Reserved
Celebrating 5 years in Toronto since re-launched by Pinch Social in 2016
One of the world’s leading digital marketing conferences
Major authority on emerging trends and insights
Platform for business intelligence
Flagship conferences in NYC, LA and London since 2009
10:1 ratio of buy-side brand leaders to sponsors
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© 2020 Social Media Week - All Rights Reserved
HUMAN.X, SMW's theme for 2020 will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing.
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GLO
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© 2020 Social Media Week - All Rights Reserved
Content & New Formats
Influencer Marketing & Creators
Audiences & Data
Storytelling & Creativity Chat & Messaging
Monetization & Commerce
Paid Media Models
Society & Culture
Emerging Trends & Future Tech
5
TH
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Brand Leadership
© 2020 Social Media Week - All Rights Reserved
10M+ social media
impressions within Canada
#SMWTO continues to grow year over year. Some highlights from Social Media Week Toronto 2019.
60+ major media & influencer hits
accredited media in attendance
50+
100% sold out core programming
and events
115M+ social media
impressions globally
80M media reach
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SMW
TO S
TATS
80+ speakers
© 2020 Social Media Week - All Rights Reserved 7
#SM
WTO
BU
ZZ
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CARLOS GIL Author, Entrepreneur, & Founder, Gil Media Co.
DEEPA PRASHAD TV & Video Host, The Family
Channel & blogTO
BRUCE CROXON Entrepreneur, Venture
Capitalist, TV Personality, Round13
ALYSHA NEWMAN
Olympic Track & Field Athlete, Team Canada
NAV BHATIA Toronto Raptors & 905 Ambassador, Superfan
DONTÉ COLLEY Dancer & Content Creator
CHUCK COOLEN Senior Marketing Manager,
Eastern Canada McDonald’s
RAMONA PRINGLE Director, Creative Innovation
Studio
SCOTT MCGILLVRAY
Real Estate & Renovation Expert, TV Personality, HGTV
GOLDIE CHAN Speaker, Founder, LinkedIn
Influencer
CLAUDIA OSHRY Comedian, Influencer, Shorty
Award Winner
LEANNE GIBSON Head of CPG & Automotive,
Facebook & Instagram
DWIGHT DRUMMOND Award Winning Host & Journalist, CBC Toronto
LAURA PEARCE Head of Consumer Marketing,
Twitter Canada
STEVEN BARTLETT Founder & CEO, The Social Chain
AILA MORIN Director of Brand Marketing,
Mejuri
CARRIE DRAGSHAW
Writer, Drag Queen, Shorty Award Winner
PAST
SM
WTO
SP
EA
KE
RS
© 2020 Social Media Week - All Rights Reserved 9
TA L K WA L K E R
GLO
BA
L SM
W S
PO
NSO
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SMW
TO S
PO
NSO
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& P
AR
TN
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S
© 2020 Social Media Week - All Rights Reserved 11
SMW
TO A
UD
IEN
CE
SPECIALISTS
ACCOUNT DIRECTORS
ACCOUNT EXECUTIVES
SENIOR MANAGERS
BRAND MANAGERS
STRATEGISTS
ASSOCIATES
PRODUCERS
COORDINATORS
DIGITAL, SOCIAL MEDIA
COMMUNICATIONS
GLOBAL BRAND
PR, INTEGRATED MEDIA
82% Job Level:
Mid-Level + Above
67% Company Size:
500+ Employees
Industry: Marketing, Media & Communications
59%
62% Age: 25-35 Years Old
© 2020 Social Media Week - All Rights Reserved 12
SMW
TO A
TT
EN
DE
E O
VE
RV
IEW
COCA-COLA
LOBLAW COMPANIES
UNILEVER
NIKE
ADIDAS
MCDONALD’S
HEINZ KRAFT
JOHNSON & JOHNSON
LULULEMON
HERSHEY CANADA
CADILLAC FAIRVIEW
TORONTO RAPTORS
MATTELL CANADA
BRANDS & AGENCIES:
GREENHOUSE JUICE
LEGO
MEJURI
DYSON
ENDY
JOE FRESH
CANADA GOOSE
MLSE
MELTWATER
SOCIALBAKERS
SPRINKLR
KOBO
IBM
TANGERINE
SUN LIFE FINANCIAL
MANULIFE
CIBC
RBC
ROGERS COMMUNICATIONS
TD BANK
BMO
COSSETTE
EDELMAN
FAULHABER COMMUNICATIONS
COHN & WOLFE
HILL + KNOWLTON
© 2020 Social Media Week - All Rights Reserved 13
SMW
TO A
TT
EN
DE
E O
VE
RV
IEW
ET CANADA
TORONTO STAR
NOW MAGAZINE
CITY TV
GLOBE & MAIL
CBC TORONTO
VICE CANADA
STYLE DEMOCRACY
BELL MEDIA
BUZZFEED
THE DIGITAL JOURNAL
NARCITY
NOTABLE
INFLUENCERS & MEDIA:
METRO MORNING
THE NATIONAL
VIEW THE VIBE
BLOGTO
SORRY GIRLS
AMANDA RACH LEE
DONTE COLLEY
MY THERAPIST SAYS
GIRL WITH NO JOB
CARRIE DRAGSHAW
GOLDIE CHAN
MAMA BEE
ALYSHA NEWMAN
SICK KIDS FOUNDATION
UNIVERSITY OF TORONTO
RYERSON UNIVERSITY
HUMBER COLLEGE
TORONTO TRANSIT COMMISSION
TOURISM TORONTO
CITY OF TORONTO
CITY OF BRAMPTON
CHILDREN’S WISH FOUNDATION
OCEANA CANADA
PATHWAYS TO EDUCATION
ONTARIO HOSPITAL ASSOCIATION
CANADA POST
GOVERNMENT & NON-PROFITS:
© 2020 Social Media Week - All Rights Reserved 14
© 2020 Social Media Week - All Rights Reserved 15
SPONSORSHIP PACKAGES & PRICING
LETS TALK NUMBERS…
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✓ Keynote presentation on our main stage
✓ 2nd Workshop / breakout session at one of our secondary venues
✓ Eight (8) VIP All Access passes for your staff, clients/partners to attend #SMWTO
✓ Activation/booth over 2 days at our main stage venue - optional “T-Shirt Team” on site
✓ Opportunity to attend VIP dinner and custom outreach/invites to up to 10 prospects of your choice to attend #SMWTO and VIP dinner
✓ Two (2) dedicated email blasts as a promotional opportunity to our database of 5000+
✓ Access to attendee list with contact info for individual outreach (compliant with CASL)
✓ Spotlight feature on SMWTO blog
✓ Prominent logo recognition on our website, all print and digital signage, and on all attendee/speaker badges
✓ Mentions in official press release
✓ Earned media / interview opportunities (as available)
✓ Online mentions; social media, blog spotlight, and e-newsletters - leading up to and during the event
✓ Promo code to offer to stakeholders - 15% off tickets
✓ High quality video and photo assets capturing your presentation / sponsored session
PACKAGE COST: $20,000
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✓ Keynote presentation on our main stage
✓ Six (6) VIP All Access passes for your staff, clients/partners to attend #SMWTO
✓ Activation/booth over 2 days at our main stage venue
✓ Opportunity to attend VIP dinner and custom outreach/invites to up to 10 prospects of your choice to attend #SMWTO and VIP dinner
✓ Two (2) dedicated email blasts as a promotional opportunity to our database of 5000+
✓ Access to attendee list with contact info for individual outreach (compliant with CASL)
✓ Spotlight feature on SMWTO blog
✓ Prominent logo recognition on our website, all print and digital signage
✓ Mentions in official press release
✓ Earned media / interview opportunities (as available)
✓ Online mentions; social media, blog spotlight, and e-newsletters - leading up to and during the event
✓ Promo code to offer to stakeholders - 15% off tickets
✓ High quality video and photo assets capturing your presentation / sponsored session
PACKAGE COST: $15,000
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SP
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SOR
SHIP
PA
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✓ Keynote presentation or Session “Presented By” sponsor on our main stage
✓ Four (4) VIP All Access passes for your staff, clients/partners to attend #SMWTO
✓ One (1) dedicated email blast as a promotional opportunity to our database of 5000+
✓ Mentions in official press release
✓ Prominent logo recognition on our website, all print and digital signage
✓ Spotlight feature on SMWTO blog
✓ Earned media / interview opportunities (as available)
✓ Online mentions; social media, blog spotlight, and e-newsletters - leading up to and during the event
✓ Promo code to offer to stakeholders - 15% off tickets
✓ High quality video and photo assets capturing your presentation / sponsored session
PACKAGE COST: $10,000
SUP
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SP
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SOR
SHIP
PA
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✓ Speaking opportunity (e.g. moderator, panelist or keynote at venue TBC)
✓ Two (2) VIP All Access passes for your staff, clients/partners to attend #SMWTO
✓ Listing as a featured speaker in our 2020 Program
✓ Earned media / interview opportunities (not guaranteed - as available)
✓ High quality video and photo assets capturing your presentation / sponsored session
✓ Social media mentions leading up to and during the event
PACKAGE COST: $5,000
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✓ Venues
✓ Food & Beverage
✓ Decor
✓ Premium Speakers
✓ Swag Bag Products
IN-K
IND
PA
RN
TE
RSH
IPS SEEKING IN-KIND PARTNERSHIPS
✓ Complimentary passes to Social Media Week Toronto
✓ Logo Recognition on web & digital signage
✓ Social media mentions leading up to and during the event
✓ Shout-outs during conference
PARTNERSHIP BENEFITS:
These are suggested sponsorship packages we are open to collaborating with you to develop a custom package tailored to your needs.
THANK YOU
MICHELLE PINCHEV Executive Director [email protected]
TAWNY DHALIWAL Event & Project Manager [email protected]
ELLE BULGER Relationship Manager [email protected]
MEAGAN ENRIQUEZ Social Media & Content Specialist [email protected]
socialmediaweektoronto.com
@smwitoronto
@smwitoronto
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