SMWTO Partnership Overview 2020 - Social Media Week Toronto

OVERVIEWPARTNERSHIP

#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO#SMWTO

#SMWTO

SARAH FELDMAN

© 2020 Social Media Week - All Rights Reserved 2

“Social Media Week Toronto is equal parts energizing, eye-opening, and enlightening. It stands apart as a conference that delivers deep insights in every session, with speakers you actually want to hear from. Social media pros in Toronto are lucky to have a conference like SMWTO!”

Director, Marketing & Strategic Communications Endy

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© 2020 Social Media Week - All Rights Reserved 3© 2020 Social Media Week - All Rights Reserved

Celebrating 5 years in Toronto since re-launched by Pinch Social in 2016

One of the world’s leading digital marketing conferences

Major authority on emerging trends and insights

Platform for business intelligence

Flagship conferences in NYC, LA and London since 2009

10:1 ratio of buy-side brand leaders to sponsors

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© 2020 Social Media Week - All Rights Reserved

HUMAN.X, SMW's theme for 2020 will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing.

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Content & New Formats

Influencer Marketing & Creators

Audiences & Data

Storytelling & Creativity Chat & Messaging

Monetization & Commerce

Paid Media Models

Society & Culture

Emerging Trends & Future Tech

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Brand Leadership


10M+ social media

impressions within Canada

#SMWTO continues to grow year over year. Some highlights from Social Media Week Toronto 2019.

60+ major media & influencer hits

accredited media in attendance

50+

100% sold out core programming

and events

115M+ social media

impressions globally

80M media reach

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SMW

TO S

TATS

80+ speakers


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WTO

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CARLOS GIL Author, Entrepreneur, & Founder, Gil Media Co.

DEEPA PRASHAD TV & Video Host, The Family

Channel & blogTO

BRUCE CROXON Entrepreneur, Venture

Capitalist, TV Personality, Round13

ALYSHA NEWMAN

Olympic Track & Field Athlete, Team Canada

NAV BHATIA Toronto Raptors & 905 Ambassador, Superfan

DONTÉ COLLEY Dancer & Content Creator

CHUCK COOLEN Senior Marketing Manager,

Eastern Canada McDonald’s

RAMONA PRINGLE Director, Creative Innovation

Studio

SCOTT MCGILLVRAY

Real Estate & Renovation Expert, TV Personality, HGTV

GOLDIE CHAN Speaker, Founder, LinkedIn

Influencer

CLAUDIA OSHRY Comedian, Influencer, Shorty

Award Winner

LEANNE GIBSON Head of CPG & Automotive,

Facebook & Instagram

DWIGHT DRUMMOND Award Winning Host & Journalist, CBC Toronto

LAURA PEARCE Head of Consumer Marketing,

Twitter Canada

STEVEN BARTLETT Founder & CEO, The Social Chain

AILA MORIN Director of Brand Marketing,

Mejuri

CARRIE DRAGSHAW

Writer, Drag Queen, Shorty Award Winner

PAST

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WTO

SP

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TA L K WA L K E R

GLO

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PO

NSO

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SMW

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PO

NSO

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& P

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SMW

TO A

UD

IEN

CE

SPECIALISTS

ACCOUNT DIRECTORS

ACCOUNT EXECUTIVES

SENIOR MANAGERS

BRAND MANAGERS

STRATEGISTS

ASSOCIATES

PRODUCERS

COORDINATORS

DIGITAL, SOCIAL MEDIA

COMMUNICATIONS

GLOBAL BRAND

PR, INTEGRATED MEDIA

82% Job Level:

Mid-Level + Above

67% Company Size:

500+ Employees

Industry: Marketing, Media & Communications

59%

62% Age: 25-35 Years Old


SMW

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EN

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RV

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COCA-COLA

LOBLAW COMPANIES

UNILEVER

NIKE

ADIDAS

MCDONALD’S

HEINZ KRAFT

JOHNSON & JOHNSON

LULULEMON

HERSHEY CANADA

CADILLAC FAIRVIEW

TORONTO RAPTORS

MATTELL CANADA

BRANDS & AGENCIES:

GREENHOUSE JUICE

LEGO

MEJURI

DYSON

ENDY

JOE FRESH

CANADA GOOSE

MLSE

MELTWATER

SOCIALBAKERS

SPRINKLR

KOBO

IBM

TANGERINE

SUN LIFE FINANCIAL

MANULIFE

CIBC

RBC

ROGERS COMMUNICATIONS

TD BANK

BMO

COSSETTE

EDELMAN

FAULHABER COMMUNICATIONS

COHN & WOLFE

HILL + KNOWLTON


SMW

TO A

TT

EN

DE

E O

VE

RV

IEW

ET CANADA

TORONTO STAR

NOW MAGAZINE

CITY TV

GLOBE & MAIL

CBC TORONTO

VICE CANADA

STYLE DEMOCRACY

BELL MEDIA

BUZZFEED

THE DIGITAL JOURNAL

NARCITY

NOTABLE

INFLUENCERS & MEDIA:

METRO MORNING

THE NATIONAL

VIEW THE VIBE

BLOGTO

SORRY GIRLS

AMANDA RACH LEE

DONTE COLLEY

MY THERAPIST SAYS

GIRL WITH NO JOB

CARRIE DRAGSHAW

GOLDIE CHAN

MAMA BEE

ALYSHA NEWMAN

SICK KIDS FOUNDATION

UNIVERSITY OF TORONTO

RYERSON UNIVERSITY

HUMBER COLLEGE

TORONTO TRANSIT COMMISSION

TOURISM TORONTO

CITY OF TORONTO

CITY OF BRAMPTON

CHILDREN’S WISH FOUNDATION

OCEANA CANADA

PATHWAYS TO EDUCATION

ONTARIO HOSPITAL ASSOCIATION

CANADA POST

GOVERNMENT & NON-PROFITS:


SPONSORSHIP PACKAGES & PRICING

LETS TALK NUMBERS…

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✓ Keynote presentation on our main stage

✓ 2nd Workshop / breakout session at one of our secondary venues

✓ Eight (8) VIP All Access passes for your staff, clients/partners to attend #SMWTO

✓ Activation/booth over 2 days at our main stage venue - optional “T-Shirt Team” on site

✓ Opportunity to attend VIP dinner and custom outreach/invites to up to 10 prospects of your choice to attend #SMWTO and VIP dinner

✓ Two (2) dedicated email blasts as a promotional opportunity to our database of 5000+

✓ Access to attendee list with contact info for individual outreach (compliant with CASL)

✓ Spotlight feature on SMWTO blog

✓ Prominent logo recognition on our website, all print and digital signage, and on all attendee/speaker badges

✓ Mentions in official press release

✓ Earned media / interview opportunities (as available)

✓ Online mentions; social media, blog spotlight, and e-newsletters - leading up to and during the event

✓ Promo code to offer to stakeholders - 15% off tickets

✓ High quality video and photo assets capturing your presentation / sponsored session

PACKAGE COST: $20,000

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✓ Keynote presentation on our main stage

✓ Six (6) VIP All Access passes for your staff, clients/partners to attend #SMWTO

✓ Activation/booth over 2 days at our main stage venue

✓ Opportunity to attend VIP dinner and custom outreach/invites to up to 10 prospects of your choice to attend #SMWTO and VIP dinner

✓ Two (2) dedicated email blasts as a promotional opportunity to our database of 5000+

✓ Access to attendee list with contact info for individual outreach (compliant with CASL)


✓ Prominent logo recognition on our website, all print and digital signage







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✓ Keynote presentation or Session “Presented By” sponsor on our main stage

✓ Four (4) VIP All Access passes for your staff, clients/partners to attend #SMWTO

✓ One (1) dedicated email blast as a promotional opportunity to our database of 5000+


✓ Prominent logo recognition on our website, all print and digital signage







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✓ Speaking opportunity (e.g. moderator, panelist or keynote at venue TBC)

✓ Two (2) VIP All Access passes for your staff, clients/partners to attend #SMWTO

✓ Listing as a featured speaker in our 2020 Program

✓ Earned media / interview opportunities (not guaranteed - as available)


✓ Social media mentions leading up to and during the event


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✓ Venues

✓ Food & Beverage

✓ Decor

✓ Premium Speakers

✓ Swag Bag Products

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IPS SEEKING IN-KIND PARTNERSHIPS

✓ Complimentary passes to Social Media Week Toronto

✓ Logo Recognition on web & digital signage

✓ Social media mentions leading up to and during the event

✓ Shout-outs during conference

PARTNERSHIP BENEFITS:

These are suggested sponsorship packages we are open to collaborating with you to develop a custom package tailored to your needs.

THANK YOU

MICHELLE PINCHEV Executive Director [email protected]

TAWNY DHALIWAL Event & Project Manager [email protected]

ELLE BULGER Relationship Manager [email protected]

MEAGAN ENRIQUEZ Social Media & Content Specialist [email protected]

socialmediaweektoronto.com

@smwitoronto

@smwitoronto

mailto:[email protected]




http://socialmediaweektoronto.com

SMWTO Partnership Overview 2020 - Social Media Week Toronto

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