Download - Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations

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Page 1: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations

Small Business Marketing BlueprintUtah Nursery & Landscape Assoc. (UNLA)

Clark T. Bell (@clarktbell)

General Manager

BioGrass Sod Farms, Inc. www.biograss.com

Page 2: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations
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Let me introduce myself!

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Let me introduce myself!

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This is on my website!

www.clarktbell.com/unla-small-business-marketing-preso/

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Small Business Marketing Blueprint

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Action Items Included: $300.00 - $3,000.00

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BioGrass Sod Farms, Inc.

www.biograss.com

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The times they are a-Changin’

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Remember These Guys?

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Who’s in charge now?

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BioGrass has tried all marketing forms?

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Inbound Marketing: Where it’s at!

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Easy Marketing For Small Business’

• Inbound Marketing

• Local SEO

• Social Media

• Review Sites

• Content Marketing

• Publishing Schedule

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Inbound – Local SEO

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Inbound – Local SEO

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Inbound – Local SEO

Claim Your Listings!

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Inbound – Local SEO

Build Citations?

What’s a citations you ask?

NAP

-Name

-Address

-Map

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Inbound – Local SEO

Where to build citations?

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Inbound – Local SEO

Top Citation Sources – USA

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Inbound – Local SEO

Step 1 Research

Step 2 Title

Tag/KW’s

Step 3 Claim

Listings

Step 4 Build

Citations

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Inbound – Local SEO

Does it work? You betcha!

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Inbound – Social Media

Get Pages Up and Runnin’

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Inbound – Social Media

Get Pages Up and Runnin’

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Inbound – Social Media

Get Pages Up and Runnin’

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Inbound – Social Media

Publish Content Consistently!

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Inbound – Social Media

Engage With Your Audience!

Engagement Ideas:-Contests-Quizzes-Questions-Local Updates

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Inbound – Social Media

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Inbound – Social Media

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Inbound – Reviews

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Inbound – Reviews

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Inbound – Content Marketing

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Inbound – Content Marketing

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Inbound – Content Marketing

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Inbound – Content Marketing

Email

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Inbound – Content Marketing

Blog

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Inbound – Content Marketing

Infographics

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Green Industry Opportunities?

Mobile Marketing

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Green Industry Opportunities?

Mobile Apps

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Presentation Review

In Review:

-Marketing has changed-Enter Inbound Marketing-Best strategies of inbound for Green Industry

-Local SEO-Social-Review Sites-Content Marketing

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Thanks!!!

Hit me up!

Clark T. BellGeneral ManagerBioGrass Sod [email protected]@clarktbell