Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape...
-
date post
14-Sep-2014 -
Category
Business
-
view
591 -
download
0
description
Transcript of Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape...
![Page 1: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/1.jpg)
Small Business Marketing BlueprintUtah Nursery & Landscape Assoc. (UNLA)
Clark T. Bell (@clarktbell)
General Manager
BioGrass Sod Farms, Inc. www.biograss.com
![Page 2: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/2.jpg)
![Page 3: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/3.jpg)
Let me introduce myself!
![Page 4: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/4.jpg)
Let me introduce myself!
![Page 5: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/5.jpg)
This is on my website!
www.clarktbell.com/unla-small-business-marketing-preso/
![Page 6: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/6.jpg)
Small Business Marketing Blueprint
![Page 7: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/7.jpg)
Action Items Included: $300.00 - $3,000.00
![Page 8: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/8.jpg)
BioGrass Sod Farms, Inc.
www.biograss.com
![Page 9: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/9.jpg)
The times they are a-Changin’
![Page 10: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/10.jpg)
Remember These Guys?
![Page 11: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/11.jpg)
Who’s in charge now?
![Page 12: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/12.jpg)
BioGrass has tried all marketing forms?
![Page 13: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/13.jpg)
![Page 14: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/14.jpg)
![Page 15: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/15.jpg)
Inbound Marketing: Where it’s at!
![Page 16: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/16.jpg)
![Page 17: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/17.jpg)
Easy Marketing For Small Business’
• Inbound Marketing
• Local SEO
• Social Media
• Review Sites
• Content Marketing
• Publishing Schedule
![Page 18: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/18.jpg)
Inbound – Local SEO
![Page 19: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/19.jpg)
Inbound – Local SEO
![Page 20: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/20.jpg)
Inbound – Local SEO
Claim Your Listings!
![Page 21: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/21.jpg)
Inbound – Local SEO
Build Citations?
What’s a citations you ask?
NAP
-Name
-Address
-Map
![Page 22: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/22.jpg)
Inbound – Local SEO
Where to build citations?
![Page 23: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/23.jpg)
Inbound – Local SEO
Top Citation Sources – USA
![Page 24: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/24.jpg)
Inbound – Local SEO
Step 1 Research
Step 2 Title
Tag/KW’s
Step 3 Claim
Listings
Step 4 Build
Citations
![Page 25: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/25.jpg)
Inbound – Local SEO
Does it work? You betcha!
![Page 26: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/26.jpg)
Inbound – Social Media
Get Pages Up and Runnin’
![Page 27: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/27.jpg)
Inbound – Social Media
Get Pages Up and Runnin’
![Page 28: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/28.jpg)
Inbound – Social Media
Get Pages Up and Runnin’
![Page 29: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/29.jpg)
Inbound – Social Media
Publish Content Consistently!
![Page 30: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/30.jpg)
Inbound – Social Media
Engage With Your Audience!
Engagement Ideas:-Contests-Quizzes-Questions-Local Updates
![Page 31: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/31.jpg)
Inbound – Social Media
![Page 32: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/32.jpg)
Inbound – Social Media
![Page 33: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/33.jpg)
Inbound – Reviews
![Page 34: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/34.jpg)
![Page 35: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/35.jpg)
Inbound – Reviews
![Page 36: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/36.jpg)
Inbound – Content Marketing
![Page 37: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/37.jpg)
Inbound – Content Marketing
![Page 38: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/38.jpg)
Inbound – Content Marketing
![Page 39: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/39.jpg)
Inbound – Content Marketing
![Page 40: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/40.jpg)
Inbound – Content Marketing
Blog
![Page 41: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/41.jpg)
Inbound – Content Marketing
Infographics
![Page 42: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/42.jpg)
Green Industry Opportunities?
Mobile Marketing
![Page 43: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/43.jpg)
Green Industry Opportunities?
Mobile Apps
![Page 44: Small Business Marketing Blueprint - Inbound Marketing - UNLA - Utah Nursery & Landscape Associations](https://reader033.fdocuments.in/reader033/viewer/2022061104/5416953c8d7f72316c8b4af9/html5/thumbnails/44.jpg)
Presentation Review
In Review:
-Marketing has changed-Enter Inbound Marketing-Best strategies of inbound for Green Industry
-Local SEO-Social-Review Sites-Content Marketing