ShellTechnology. Innovation. Crude Oil. Natural Gas.
Digital Marketing Strategy
Samantha Flynn
Goals Increase Customer Loyalty Improve B2C Communication Meet Global Demand Deliver Sustainable Growth Increase Visibility On The Web Keep Up With Technological
Advancements
Challenges Disloyal Customers Lack on B2C Communication Competitive Industry Economy Driven Market Technological Advances
Electric And Hybrid Cars
Campaign Theme Friendly Interactive
Target Audience Men And Women 16 Years Old And Up Middle To Upper Class Urban and Rural Legal Drivers License Has An Automobile
Household Income: $30,000+ Full-Time Student High School Education And Above Part/Full-Time Employment
Innovation Technology
Social Media Sites:
Facebook Twitter YouTube
Shell Channel Foursquare
No Additional Sites (Company Site Only) Brand Image And Consistence Similar Appearance
Internet Marketing Google AdWords Social Bookmarking Keywords:
Shell, Shell Gas, Shell Gasoline, Shell Gas Station, Shell Oil, Gas, Gasoline, Gas Station
Increase SEO, Click-Through-Rate, Visibility Banner
Toyota, General Motors, Volkswagen, Ford, Honda
Mobile Station Locator Station Prices Reward Points Miles Per Gallon
Smartphone Application QR Code At Every Pump And Print Ads
Blogging Internally
Employee Comments Company News
Externally Videos Customer Reviews Press Releases
Campaign Evaluation Tools
Google Analytics Free
Unique Codes
Measures (Before And After Campaign) Traffic Progress And Efficiency Company Growth Customer Sales
Blogging $5,000
YouTube $15,000
Budget Estimated $515,000 a year.
Fund Allocation Social Media
$25,000
Internet Marketing $270,000
Mobile $200,000
Timeline Advertisements Will Increase During:
Summer Holidays Poor Economy
Social Media, Blog Daily Basis
Mobile Monthly
Mobile Quarterly
Top Related