ShellTechnology. Innovation. Crude Oil. Natural Gas.

Digital Marketing Strategy

Samantha Flynn

Goals Increase Customer Loyalty Improve B2C Communication Meet Global Demand Deliver Sustainable Growth Increase Visibility On The Web Keep Up With Technological

Advancements

Challenges Disloyal Customers Lack on B2C Communication Competitive Industry Economy Driven Market Technological Advances

Electric And Hybrid Cars

Campaign Theme Friendly Interactive

Target Audience Men And Women 16 Years Old And Up Middle To Upper Class Urban and Rural Legal Drivers License Has An Automobile

Household Income: $30,000+ Full-Time Student High School Education And Above Part/Full-Time Employment

Innovation Technology

Social Media Sites:

Facebook Twitter YouTube

Shell Channel Foursquare

No Additional Sites (Company Site Only) Brand Image And Consistence Similar Appearance

Internet Marketing Google AdWords Social Bookmarking Keywords:

Shell, Shell Gas, Shell Gasoline, Shell Gas Station, Shell Oil, Gas, Gasoline, Gas Station

Increase SEO, Click-Through-Rate, Visibility Banner

Toyota, General Motors, Volkswagen, Ford, Honda

Mobile Station Locator Station Prices Reward Points Miles Per Gallon

Smartphone Application QR Code At Every Pump And Print Ads

Blogging Internally

Employee Comments Company News

Externally Videos Customer Reviews Press Releases

Campaign Evaluation Tools

Google Analytics Free

Unique Codes

Measures (Before And After Campaign) Traffic Progress And Efficiency Company Growth Customer Sales

Blogging $5,000

YouTube $15,000

Budget Estimated $515,000 a year.

Fund Allocation Social Media

$25,000

Internet Marketing $270,000

Mobile $200,000

Timeline Advertisements Will Increase During:

Summer Holidays Poor Economy

Social Media, Blog Daily Basis

Mobile Monthly

Mobile Quarterly