Mary Ellen Bates
BatesInfo.com
Sept 29, 2014
Seriously Searching Social
Social networks are….
A waste of time
An invasion of privacy
Not allowed by my employer
Self-promotion machines
For my friends, not the public
Just not my thing3@mebs
Strategic social media profiles
Your name, photo, brief bio/profile
Assume your boss is reading updates
Assume your competitors are reading
Share! Build your network!
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The network effect
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Don’t worry...
just be smart!
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Who can see my stuff?
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Google Plus
Create “circles” of friends, family,acquaintances, people you follow
Post to specific circles
plus.google.com/settings
Scroll down to “Profile”
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Stealth research DOs & DON’Ts
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DOs
Set privacy settings to “STUN”
Manage clients’ expectations
Anonymize any requests for help
Remember, this ain’t Dialog
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DON’Ts
DON’T assume the 80:20 rule
DON’T leave footprints
DON’T name names when asking forhelp
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Social search strategies
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Social search strategies
Use nicknames for people-searching
Search groups as well as individuals
Use Advanced Search(LinkedIn, Twitter)
Make a case for premium accounts
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What are you researching?
People
Opinions
Breaking news
Leads to other info
Images (ello.co)
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Searching for individuals
LinkedInBest chance of professional background
Facebook“People named xxx who live in xxx”
Twitter, Google PlusUse “phrase search”
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Getting opinions
LinkedInUse Advanced Search for prior employees
Twitter#hashtags
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Following breaking news
Open NewsroomStoryful/Google+ projectJournalists fact-check videos, news itemsowl.li/A0gDt
Twitter#keyword NEAR:location WITHIN:nmi
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#ebola NEAR:atlantaWITHIN:20mi
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Finding the next source
Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links
Look for LinkedIn Groups
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Facebook hack
books liked by people who like{“name of famous person”}
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Books liked by people
who like danah boyd
Want more?
See “CSI Social Media: The Rise ofInformation Forensics”
The Information Advisor’s Guide toInternet Research, Sept. 2014
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Final thoughts...
Be collegial
Be curious (Ello, anyone?)
Be cautious
Be creative
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Reluctant-entrepreneur.com
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You can reach me at
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Google +: +maryellenbates32@mebs
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