Market UpdateSeptember Quarter 2015
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This presentation includes “forward-looking statements.” These can be identified by words such as “may”, “should”, “anticipate”, “believe”, “intend”,“estimate” and “expect”. Statements which are not based on historic or current facts may be forward-looking statements.
Forward-looking statements are based on assumptions regarding Mitula Group’s financial position, business strategies, plans and objectives ofmanagement for future operations and developmentand the environment in which Mitula Group will operate.
Forward-looking statements are based on current views, expectations and beliefs as at the date they are expressed and which are subject to variousrisks and uncertainties. Actual results, performance or achievements of Mitula Group could be materially different from those expressed in, or impliedby, these forward-looking statements. The forward-looking statements contained in this presentation are not guarantees or assurances of futureperformance and involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of Mitula Group, whichmay cause the actual results, performance or achievements of Mitula Group to differ materially from those expressed or implied by the forward-looking statements. For example, the factors that are likely to affect the results of Mitula Group include general economic conditions in Australia;exchange rates; competition in the markets in which Mitula Group does and will operate and the inherent regulatory risks in the businesses of MitulaGroup. The forward-looking statements contained in this presentation should not be taken as implying that the assumptions on which the projectionshave been prepared are correct or exhaustive.
Mitula Group disclaims any responsibility for the accuracy or completeness of any forward-looking statement. Mitula Group disclaims anyresponsibility to update or revise any forward-looking statement to reflect any change in Mitula Group’s financial condition, status or affairs or anychange in the events,conditionsor circumstances on which a statement is based, except asrequired by law.
The projections or forecasts included in this presentation have not been audited, examined or otherwise reviewed by the independent auditors ofMitula Group. Unless otherwise stated, all amounts are based on A-IFRS and are in Australian Dollars. Certain figures may be subject to roundingdifferences. Any market share information in this presentation is based on management estimates based on internally available information unlessotherwise indicated.
You must not place undue reliance on these forward-looking statements.
This presentation is not an offer or invitation for subscription or purchase of, or a recommendation of securities. The securities referred to in thesematerials have not been and will not be registered under the United States Securities Act of 1933 (as amended) and may not be offered or sold in theUnited States absent registration or an exemption from registration.
This presentation is unaudited.
Important Notice and Disclaimer
September Quarter 2015 - Market Update
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• The September Quarter was a strong quarter for the Mitula Group including:
• 43% year on year quarterly revenue growth and a record revenue quarter of AUD 6.0 million
• Six new countries launched – Thailand, Nigeria, Panama, Denmark, Sweden, Ireland
• New corporate identity launched
• Integration of Lokku Limited well progressed
• All KPI’s delivered storng year on year growth
• The Mitula Group remains confident of achieving its pro forma CY 2015 and FY 2016 forecasts
Summary
September Quarter 2015 - Market Update
Sept 2015 Sept 2014 % Change
Advertisers (m) 14,216 10,475 35.7%
Listings (m) 270.2 196.3 37.7%
Visits (m) 49.9 42.5 17.4%
Click Outs (m) 75.3 58.2 29.3%
Click Outs Sold (m) 37.1 23.3 59.3%
Paying Advertisers 726 441 64.6%
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SeptemberQuarterAchievements
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Achievements
Source: Internal Management Reports. Prepared on a pro forma basis.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15
Mill
ions
Direct CPC AdSense
Strong Quarterly Revenue Growth (AUD)
September Quarter 2015 - Market Update
43% Year on Year Growth
6.0 m4.2 m
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Achievements
Launched Six New Countries
September Quarter 2015 - Market Update
Country Population (m)
GDP Growth (%)
Internet Penetration
(%)
Esta
blis
hed
Ireland 4.7 4.8 82.5
Denmark 5.7 1.1 95.7
Sweden 9.8 2.3 94.6
Emer
ging
Panama 3.9 6.2 52.7
Nigeria 182.2 6.3 39.7
Vietnam 93.4 6.0 48.3
Quickly build content and focus on signing up paying advertisers
Build content and focus on building traffic / brand awareness in the market – longer term monetisation
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Achievements
• Unified approach to branding acrossall platforms and all brands
• Redefined to fit our corporate identify –Pragmatic, Communited, Effort
• New and fully comprehensive corporate branding manual
• Ready to be implemented into any new acquisition (Part of the Mitula Group)
New Corporate Identity for the Mitula Group
September Quarter 2015 - Market Update
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The Mitula Group has mostly integrated Lokku and the Nestoria sites intothe overall group structure while capturing the majority of the identifiedacquisition benefits.
Achievements
• Commenced migration of Nestoria sites to theMitula technology platform – Mexico and Italycompleted
• Revenues have been maintained and sales and marketing moved to one team (for Mitula and Nestoria brands)
• Identified redundancies have been captured
• Lessons learned from the acquisition and integreaton have been identified and will be applied to future acquisitions
• New Mitula Group culture and philosophy has been applied to the existing Lokku team
• Technology team now operating under one leadership
• All backend accounting and account management has been merged
Successful Integration of Lokku Limited (Nestoria)
September Quarter 2015 - Market Update
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Key Performance Indicators
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Key Performance Indicators
Business Model
September Quarter 2015 - Market Update
1
2
3
4
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Key Performance Indicators
Source: Internal Management Reports
Year on Year Comparison of KPI’s
September Quarter 2015 - Market Update
Sept 2015 Sept 2014 % Change
Advertisers (m) 14,216 10,475 35.7%
Listings (m) 270.2 196.3 37.7%
Visits (m) 49.9 42.5 17.4%
Visits from Organic Search (%) 69.9% 75.1% n/a
Click Outs (m) 75.3 58.2 29.3%
Click Outs / Visit 1.51 1.37 10.2%
Click Outs Sold (m) 37.1 23.3 59.3%
Click Outs Sold (%) 49.2% 40.0% n/a
PayingAdvertisers 726 441 64.6%
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Key Performance Indicators
Source: Internal Management Reports
Total Advertisers
September Quarter 2015 - Market Update
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000Ja
n-13
Feb-
13M
ar-1
3Ap
r-13
May
-13
Jun-
13Ju
l-13
Aug-
13Se
p-13
Oct
-13
Nov
-13
Dec
-13
Jan-
14Fe
b-14
Mar
-14
Apr-
14M
ay-1
4Ju
n-14
Jul-1
4Au
g-14
Sep-
14O
ct-1
4N
ov-1
4D
ec-1
4Ja
n-15
Feb-
15M
ar-1
5Ap
r-15
May
-15
Jun-
15Ju
l-15
Aug-
15Se
p-15
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Key Performance Indicators
Source: Internal Management Reports
Listings
September Quarter 2015 - Market Update
100.0
120.0
140.0
160.0
180.0
200.0
220.0
240.0
260.0
280.0
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0 Americas APAC EMEA
Total Listings (m) Listings by Region (m)
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Key Performance Indicators
Source: Internal Management Reports
Visits
September Quarter 2015 - Market Update
0.0
10.0
20.0
30.0
40.0
50.0
60.0
0.0
5.0
10.0
15.0
20.0
25.0 Americas APAC EMEA
Total Visits (m) Visits by Region (m)
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Key Performance Indicators
Source: Google Analytics
Sources of Visits
September Quarter 2015 - Market Update
70.0%
6.9%
23.1%
Organic Search Paid Search All Other
September 2015 September 2014
75.1%
2.9%
21.9%
Organic Search Paid Search All Other
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Key Performance Indicators
Source: Internal Management Reports
Click Outs
September Quarter 2015 - Market Update
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0 Americas APAC EMEA
Total Click Outs (m) Click Outs by Region (m)
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Key Performance Indicators
Source: Internal Management Reports
Click Outs Per Visit
September Quarter 2015 - Market Update
1.0
1.1
1.2
1.3
1.4
1.5
1.6
0.8
0.9
1.0
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8 Americas APAC EMEA
Click Outs / Visit Click Outs / Visit by Region
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0
5
10
15
20
25
30
35
40
45
Milli
ons
Key Performance Indicators
Source: Internal Management Reports
Click Outs Sold
September Quarter 2015 - Market Update
Click Outs Sold (m) % Click Outs Sold
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0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0
100
200
300
400
500
600
700
800
Key Performance Indicators
Source: Internal Management Reports
Monetisation
September Quarter 2015 - Market Update
Paying Advertisers % Total Advertisers Paying
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Forecasts
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Forecasts
Pro Forma P&L Forecasts
Source: Mitula Group Prospectus
September Quarter 2015 - Market Update
AUD 000’s CY 2015 Pro Forma Forecast
FY 2016 Pro Forma Forecast
AdSense 7,521 8,815 Direct CPC Revenue 15,184 17,353 Revenue 22,705 26,168 Traffic Acquisition (3,033) (3,691) Cost of Sales (3,033) (3,691) Gross Profit 19,672 22,477 Gross Margin 86.6% 85.9% Operating Expenses (9,250) (9,162) EBITDA 10,422 13,315 EBITDA Margin 45.9% 50.9% Depreciation / Amortisation (213) (225) EBIT 10,209 13,090 Finance Income / (Expense) 272 337 Profit Before Tax 10,481 13,427 Tax Expense (2,730) (3,323) NPAT 7,751 10,104
The business remains on track to deliver its CY 2015 and FY 2016 pro forma forecasts as stated in the Prospectus
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Gonzalo del PozoCEO
Contact us
HQ:Mitula Group Ltd.Enrique Granados 6, edif. B28224 Pozuelo de AlarcónMadrid, Spain+34 917 082 147
Simon BakerChairman
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