SEO Education 101SEO Education 101
SEO Education 101SEO Education 101
Introduction To SEOIntroduction To SEO
Introduction To SEOIntroduction To SEO
SearchSearch
Introduction To SEOIntroduction To SEO
SearchSearch
EngineEngine
Introduction To SEOIntroduction To SEO
SearchSearch
EngineEngine
OptimizationOptimization
Introduction To SEOIntroduction To SEO
SEO includes preparing, SEO includes preparing, creating, and promoting creating, and promoting your site in the best way your site in the best way possible.possible.
Introduction To SEOIntroduction To SEO
SEO includes preparing, SEO includes preparing, creating, and promoting creating, and promoting your site in the best way your site in the best way possible.possible.
Introduction To SEOIntroduction To SEO
SEO Education 101SEO Education 101
Advantages of SEOAdvantages of SEO
Advantages of SEOAdvantages of SEO
•Free Traffic!Free Traffic!
Advantages of SEOAdvantages of SEO
•Free Traffic!Free Traffic!•Makes your website more Makes your website more
“friendly” and more likeable“friendly” and more likeable
Advantages of SEOAdvantages of SEO
•Free Traffic!Free Traffic!•Makes your website more Makes your website more
“friendly” and more likeable“friendly” and more likeable•Most people don’t do it!Most people don’t do it!
Advantages of SEOAdvantages of SEO
•Free Traffic!Free Traffic!•Makes your website more Makes your website more
“friendly” and more likeable“friendly” and more likeable•Most people don’t do it!Most people don’t do it!• It will increase your profitsIt will increase your profits
Advantages of SEOAdvantages of SEO
SEO Education 101SEO Education 101
Search Engine Search Engine BasicsBasics
Search EnginesSearch Engines
•Constantly “spider” the Constantly “spider” the internet gathering data about internet gathering data about websiteswebsites
Search EnginesSearch Engines
•Constantly “spider” the Constantly “spider” the internet gathering data about internet gathering data about websiteswebsites
•Rank websites according to a Rank websites according to a variety of factorsvariety of factors
Search EnginesSearch Engines
•Constantly “spider” the internet Constantly “spider” the internet gathering data about websitesgathering data about websites
•Rank websites according to a Rank websites according to a variety of factorsvariety of factors
•Reward and penalize based on Reward and penalize based on resultsresults
Search EnginesSearch Engines
Important FactorsImportant Factors
•Number and quality of Number and quality of backlinksbacklinks
Important FactorsImportant Factors
•Number and quality of Number and quality of backlinksbacklinks
•Freshness of contentFreshness of content
Important FactorsImportant Factors
•Number and quality of Number and quality of backlinksbacklinks
•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content
Important FactorsImportant Factors
•Number and quality of Number and quality of backlinksbacklinks
•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content•““Authority” statusAuthority” status
Important FactorsImportant Factors
•Number and quality of Number and quality of backlinksbacklinks
•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content•““Authority” statusAuthority” status•AgeAge
Important FactorsImportant Factors
SEO Education 101SEO Education 101
The Importance of The Importance of the Domain Namethe Domain Name
Domain Name TipsDomain Name Tips
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember• Make it represent the content of your Make it represent the content of your
websitewebsite
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember• Make it represent the content of your Make it represent the content of your
websitewebsite• Short names are best (when Short names are best (when
possible)possible)
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember• Make it represent the content of your Make it represent the content of your
websitewebsite• Short names are best (when Short names are best (when
possible)possible)• Stay away from numbers and Stay away from numbers and
hyphenshyphens
Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember• Make it represent the content of your Make it represent the content of your
websitewebsite• Short names are best (when possible)Short names are best (when possible)• Stay away from numbers and hyphensStay away from numbers and hyphens• Keep the potential for branding in mindKeep the potential for branding in mind
SEO Education 101SEO Education 101
The Importance of The Importance of Keyword ResearchKeyword Research
Keyword ResearchKeyword Research
http://MattsFreeKeywordTool.comhttp://MattsFreeKeywordTool.com
Example #1Example #1
Example #1Example #1
Too Much CompetitionToo Much Competition
Example #1Example #1
Too Much CompetitionToo Much Competition
You will not be able to rank You will not be able to rank high enoughhigh enough
Example #2Example #2
Example #2Example #2
Not Enough SearchesNot Enough Searches
Example #2Example #2
Not Enough SearchesNot Enough Searches
You won’t get enough visitors!You won’t get enough visitors!
Matt’s Keyword GaugeMatt’s Keyword Gauge
SEO Education 101SEO Education 101
The Role of the Title The Role of the Title TagTag
<title>Dog Training Tips For <title>Dog Training Tips For Dog Owners</title>Dog Owners</title>
The Role of the Title TagThe Role of the Title Tag
SEO Education 101SEO Education 101
Understanding Meta Understanding Meta TagsTags
<Meta Name=“Description” <Meta Name=“Description” Content=“Information on dog Content=“Information on dog training. Includes help with training. Includes help with barking…”>barking…”>
Description Meta TagDescription Meta Tag
<Meta Name=“Keywords” <Meta Name=“Keywords” Content=“dog training tips, Content=“dog training tips, dog training, dog training dog training, dog training information,…”>information,…”>
Keywords Meta TagKeywords Meta Tag
<Meta Name=“Robots” <Meta Name=“Robots” Content=“Nofollow”>Content=“Nofollow”>
Robots Meta TagRobots Meta Tag
SEO Education 101SEO Education 101
The Importance of The Importance of Anchor TextAnchor Text
To learn more <a href=To learn more <a href=“http://mysite.com”>dog ”>dog training tips</a> be sure to training tips</a> be sure to check out my website….check out my website….
Anchor TextAnchor Text
SEO Education 101SEO Education 101
Using Header Tags Using Header Tags EffectivelyEffectively
<h1>Dog Training Tips</h1><h1>Dog Training Tips</h1>
Header TagsHeader Tags
SEO Education 101SEO Education 101
Setting Up a Proper Setting Up a Proper Linking StructureLinking Structure
SEO Education 101SEO Education 101
Keyword Keyword HighlightingHighlighting
Advantages of SEOAdvantages of SEO
•BoldBold <b> </b><b> </b>
Advantages of SEOAdvantages of SEO
•BoldBold <b> </b><b> </b>•Italics <i> </i>Italics <i> </i>
Advantages of SEOAdvantages of SEO
•BoldBold <b> </b><b> </b>•Italics <i> </i>Italics <i> </i>•Underlining <u> </u>Underlining <u> </u>
Advantages of SEOAdvantages of SEO
SEO Education 101SEO Education 101
An Overview of LSIAn Overview of LSI
LatentLatent
SemanticSemantic
IndexingIndexing
LSI Stands For:LSI Stands For:
SEO Education 101SEO Education 101
What Makes a Great What Makes a Great Backlink?Backlink?
Backlink FactorsBacklink Factors
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website• Number of Outbound Links on Number of Outbound Links on
WebsiteWebsite
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website• Number of Outbound Links on Number of Outbound Links on
WebsiteWebsite• Relevance of ContentRelevance of Content
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website• Number of Outbound Links on Number of Outbound Links on
WebsiteWebsite• Relevance of ContentRelevance of Content• Uniqueness of ContentUniqueness of Content
Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website• Number of Outbound Links on Number of Outbound Links on
WebsiteWebsite• Relevance of ContentRelevance of Content• Uniqueness of ContentUniqueness of Content• ““Authority” Ranking of WebsiteAuthority” Ranking of Website
SEO Education 101SEO Education 101
Article MarketingArticle Marketing
Article MarketingArticle Marketing
• EzineArticlesEzineArticles
Article MarketingArticle Marketing
• EzineArticlesEzineArticles• GoArticlesGoArticles
Article MarketingArticle Marketing
• EzineArticlesEzineArticles• GoArticlesGoArticles• SearchWarpSearchWarp
Article MarketingArticle Marketing
SEO Education 101SEO Education 101
Free DirectoriesFree Directories
Free DirectoriesFree Directories
• DMOZDMOZ
Free DirectoriesFree Directories
• DMOZDMOZ• JoeAntJoeAnt
Free DirectoriesFree Directories
• DMOZDMOZ• JoeAntJoeAnt• WebWorldIndexWebWorldIndex
Free DirectoriesFree Directories
• DMOZDMOZ• JoeAntJoeAnt• WebWorldIndexWebWorldIndex• Lots MoreLots More
Free DirectoriesFree Directories
SEO Education 101SEO Education 101
Paid DirectoriesPaid Directories
Paid DirectoriesPaid Directories
• Yahoo DirectoryYahoo Directory
Paid DirectoriesPaid Directories
• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web
Paid DirectoriesPaid Directories
• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com
Paid DirectoriesPaid Directories
• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com• IncrawlerIncrawler
Paid DirectoriesPaid Directories
• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com• IncrawlerIncrawler• Many More!Many More!
Paid DirectoriesPaid Directories
SEO Education 101SEO Education 101
Relevant BlogsRelevant Blogs
SEO Education 101SEO Education 101
Press ReleasesPress Releases
SEO Education 101SEO Education 101
Creating Your Own Creating Your Own BlogsBlogs
Popular Blog PlatformsPopular Blog Platforms
• WordPressWordPress
Popular Blog PlatformsPopular Blog Platforms
• WordPressWordPress• BloggerBlogger
Popular Blog PlatformsPopular Blog Platforms
• WordPressWordPress• BloggerBlogger• LiveJournalLiveJournal
Popular Blog PlatformsPopular Blog Platforms
SEO Education 101SEO Education 101
The Power of a The Power of a Squidoo LensSquidoo Lens
SEO Education 101SEO Education 101
The Power of a The Power of a Hubpages HubHubpages Hub
SEO Education 101SEO Education 101
Fun With Fun With WikispacesWikispaces
SEO Education 101SEO Education 101
Gaining Credibility Gaining Credibility From ForumsFrom Forums
SEO Education 101SEO Education 101
Don’t Overdo It!Don’t Overdo It!
SEO Education 101SEO Education 101
Monetization Monetization OptimizationOptimization
Monetization Monetization OptimizationOptimization
• Find out what your visitors Find out what your visitors wantwant
Monetization Monetization OptimizationOptimization
• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!
Monetization Monetization OptimizationOptimization
• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts
Monetization Monetization OptimizationOptimization
• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts• Build a list when possibleBuild a list when possible
Monetization Monetization OptimizationOptimization
• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts• Build a list when possibleBuild a list when possible• Develop a relationship and Develop a relationship and establish credibilityestablish credibility
Monetization Monetization OptimizationOptimization
SEO Education 101SEO Education 101
Building a ListBuilding a List
SEO Education 101SEO Education 101
ConclusionConclusion