SEO 101 for Talent Acquisition

© 2016 SmashFly Technologies, Inc.1

May 3, 2016


Joseph Brady

Digital Marketing Manager

SmashFly

#TALswhoknowSEO

© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3

Recruiting

RecruitmentMarketing

#TALswhoknowSEO


D e f i n i n g s e a r c h e n g i n e o p t i m i z a t i o n , a n d

w h a t w e ’ l l b e f o c u s i n g o n t o d a y .

#TALswhoknowSEO


On-Site

SEO Off-Site

SEO

Digital/Search Engine

Marketing

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Source1: https://moz.com/blog/google-organic-click-through-rates-in-2014

1: 31%

2: 14%

3-5: 23%

6+:

10%

The impact of where your pages rank in the organic search results plays a major role in how often individuals will click through to your website.

#TALswhoknowSEO

https://moz.com/blog/google-organic-click-through-rates-in-2014


Source2: http://www.careerbuildercommunications.com/candidatebehavior/

• How do Candidates Find Jobs?

– 73% of candidates2 use Google Search when they begin looking for a job.

• Optimization extends beyond just Search Engines

• Target the Ideal Candidate

– Location, Keywords

• Gain insight into who your candidates are

#TALswhoknowSEO


Source2: http://www.careerbuildercommunications.com/candidatebehavior/

How do Candidates Find Jobs?

73% of candidates2 use Google Search when they begin looking for a

job.

Target Your Ideal Candidates

Location, Keywords

Optimization extends beyond just Search Engines

Gain insight into who your candidates are and what they are searching for

#TALswhoknowSEO


H o w t h e y w o r k

#TALswhoknowSEO


L e t ’ s g e t s t a r t e d

#TALswhoknowSEO


Who are your ideal

candidates?

What are they searching for?

Where are they searching

from?

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What are we optimizing?

Title tag

Title Tag

URL

Meta Description

Content

#TALswhoknowSEO


• Our goal is to match the title tag as close as possible to the searches we want to rank for.

• Remember to include data/terms that are specific to your ideal candidate

• Start universal, and then target, target, target!

• Order of terms is important, priority moves from left to right

• Aim for <60 characters

Search

Page Title

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• Opportunity to look at the velocity of job titles and skills

• If you’re in an organization that’s creating new roles, allows you to see whether there is a market for those titles.

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Title tag

Title Tag

URL

Meta Description

Content

#TALswhoknowSEO

© 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17

I have no way to update this!

I might have a way to update

this?

I can update this!

#TALswhoknowSEO



Title tag

Title Tag

URL

Meta Description

Content

#TALswhoknowSEO


• What to do when you can’t do anything?

• Our goal is to outperform the competition

1: 31%2: 14%

3-5: 23%

6+:

10%

1: 46%2: 21%

3-5: 33%

6+:

15%

#TALswhoknowSEO



Title tag

Title Tag

URL

Meta Description

Content

#TALswhoknowSEO


• Tagcrowd.com

• Provides visual look at the frequency of words and phrases in your job post

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N e x t s t e p s f o r i m p r o v e d o p t i m i z a t i o n

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• Access to your web data is an essential part of improving your SEO skills

• Find our who your ideal candidates really are and what they’re searching for

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Job Post Search Data

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Job Post

Search Data

#TALswhoknowSEO


Learn more on the SmashFly Blog

blog.smashfly.com

SEO 101 for Talent Acquisition

Recruiting & HR

Transcript of SEO 101 for Talent Acquisition