1. Professional Webinar SeriesSearch Retargeting Dax Hamman
Chief Revenue OfficerChango
2. Reasons You Should Belong to SEMPO Expand Your Knowledge
Engage With IndustryLeaders Maximize Your Career Growth Grow Your
Business Save Money #SEMPOPRO
3. Sponsors and Partners#SEMPOPRO
4. Housekeeping#SEMPOPRO
5. #SEMPOPRO#SEMPOPRO
6. Chango is a real-time media platform for advertisers.We
deliver unprecedented results through ourattention to outstanding
client service and ourrevolutionary technology platform.We provide
the industrys most advanced search retargeting platform,
deliveringoutstanding results by serving display ads to in-market
customers based on theirrecent search activity.Digital marketer and
co-founder of 3 awesome daughters. The blood flows inpixels.CRO at
Chango, the innovators of Search Retargeting, and the only total
endto end solution in the industry.Prior, I founded and led the
iCrossing global Media group, developing theconcept of performance
display, an innovative planning strategy that drovesignificant ROI
from display advertising for some of the worlds largest andcoolest
brands. #SEMPOPRO
7. #SEMPOPRO
8. #SEMPOPRO
9. #SEMPOPRO
10. Why SEM works Target a segment of ONEbased on their stated
intent #SEMPOPRO
11. Search retargeting: The leaky SEM funnel #SEMPOPRO
12. Fixing the leaky SEM marketing funnel #SEMPOPRO
13. The right tool for the jobSearchRT: Top of funnel
prospectingSearchRT: Brand and competitor terms targetingSearchRT:
Supplement SEM head termsSiteRT: Keep communication open from site
visitSearchRT: Be present during the research phaseSearch RT:
Message to a consumer about to convertSiteRT: Win back visitors who
have abandoned #SEMPOPRO
14. Alternatives to attribution modeling #SEMPOPRO
19. Thank you!View-Through Attribution Exposed:What last touch
isnt telling youAdvanced copy: email [email protected]
Exposed:Not another white paper about
retargeting!http://chango.com/whitepaper
20. Upcoming Webinars101 Webinar SeriesLink Building - The
What, How, and Whys of Link BuildingSeptember 6, 2012Bob Tripathi,
Founder and Chief Marketer, Instant E-TrainingProfessional Webinar
SeriesThe State of Search Marketing: Insights into the SEMPO 2012
State ofSearch Marketing ReportAugust 23, 2012 #SEMPOPRO