Semester I
GNVS Institute of Management
M.M.S. I (Common Paper) Academic Year: 2017-18
Faculty: Dr. Barnana Sarkar Course Name: Business Communication
Batch: 2017-19 Semester: I
Course Overview:
English is globally the most widely spoken language and it is the accepted language of the business world.
It is the medium of instruction for this course; hence it impacts every subject and future courses. English
being globally the language of Management, those with good communication skills in English enjoy a
distinct advantage in their work and career. In recent years the importance of communication has greatly
increased as a result of the growing complexity of businesses, as also the impact of rapid industrialization,
globalization and the advent of modern technologies. In business, communication is essential for the
smooth and efficient conduct of day-to-day transactions/activities. In all social behavior, communication is
essential in building and maintaining human relationships.
Course Outcome:
1. To identify the nature, function & scope of business communication
2. To learn and apply the correct channels of communication in business
3. To implement skills of effective verbal and non-verbal communication
4. To learn written communication used in business world
5. To adapt to changing culture and impact of modern technology on business communication
Business Communication - 15 Sessions of 3 Hours 100 Marks Sem I
Sr.
No
Particulars Nos of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction and Theory of
Communication: nature, function &
scope; The 7 Cs of communication
2 sessions
(3 hrs)
1 and 2 Lecture
2 The communication Process:
classification , components and models
of communication;
Problems in communication (Filters)
2 sessions
(3 hrs)
1 and 2 Lecture
3 Channels of communication: Formal
v/s Informal, Upward, Downward,
Horizontal, Grapevine;
Barriers to communication
2 sessions
(3 hrs)
1 and 2 Lecture and
Assignment
4 Verbal and Non-verbal
communication: Listening, Kinesics,
Paralanguage, Proxemics
2 sessions
(3 hrs)
2 and 3 Lecture and
Case Study
5 Essentials of effective verbal
communication: Voice modulation,
Tone, Pitch,Knowledge and self
confidence
2 sessions
(3 hrs)
1 and 3 Lecture
6 Meetings: Types; purpose.
Group Discussions: Do‟s and Don‟ts;
Committees: Types, Advantages and
disadvantages, effectiveness.
2 sessions
(3 hrs)
1,3 and 5 Lecture
7 Public Speaking: Preparation, Attire,
Posture and Delivery techniques
2 sessions
(3 hrs)
1, 3 and 5 Lecture
8
Written communication: Business
letters, Types, Essentials, Format,
common errors.
e-mail: format, language and courtesy,
2 sessions
(3 hrs)
4 and 5 Lecture
Reference Text
1. Doctor & Doctor, “Business Communication,” Sheth Publishers.
2. Raman & Singh, “Business Communication,” Oxford University Press.
3. Madhukar R. K., “Business Communication,” Vikas Publishing House
4. McKay, Davis and Fanning, “Communication Skills,” B. Jain Publishers Pvt Ltd, New Delhi
common errors.
9 Report Writing: Types of Reports,
requirements, format
2 sessions
(3 hrs)
4 and 5 Lecture
10 Communication and Culture:
Intercultural sensitivities, Business
etiquette when dealing with people
from different nationalities
4 sessions
(6 hrs)
3 and 5
Lecture
11 Impact of modern Technology on
Business Communication: the
paperless office, use of modern devices
2 sessions
(3 hrs)
1 and 5 Lecture
12 Cases, sample communications and
exercises, audio-visual presentations
2 sessions
(3 hrs)
GNVS Institute of Management
M.M.S. I (Common Paper) Academic Year: 2017-18
Faculty: Dr. R K Singh & Prof. Rashpal Saini Course Name: Business Statistics
Batch: 2017-2019 Semester: I
Course Overview:
"Business statistics is the science of good decision making in the face of uncertainty and is used in
many disciplines such as financial analysis, econometrics, auditing, production and operations
including services improvement and marketing research". A typical business statistics course is
intended for business majors, and covers statistical study, descriptive statistics (collection,
description, analysis, and summary of data), probability, and the binomial and normal
distributions, test of hypotheses and confidence intervals, linear regression, and correlation.
Course Outcome:
1 To understand statistical techniques
2 To understand different statistical tools
3 To understand importance of decision support provided by analysis techniques
4 To appreciate and apply it in business situations using caselets, modeling, cases and projects
5 To understand Managerial applications of Statistics
Business Statistics - 15 Sessions of 3 Hours 100 Marks Sem I
Sr.
No
Particulars
Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Revision of Data Representation, Central
Tendency and Dispersion Kurtosis and
Skewness
2 Sessions (3
Hours Each)
1 & 2 Problem solving, Use of
Microsoft Excel
2 Probability- Axioms, Addition and
Multiplication rule, Types of probability,
Independence of events, probability tree,
Bayes‟ Theorem
2 Sessions 3 & 4 Solving problems and
Caselets
3 Concept of Random variable, Probability
distribution, Expected value and variance of
random variable, conditional expectation,
Classical News Paper boys problem(EMV,
EVPI)
2 Sessions 3 & 4 Problem solving , Creating
decision tree, cases
4 Probability distributions Binomial, Poisson,
Normal
2 Sessions 3 & 4 Problem solving,
Microsoft excel, cases
5 Sampling distribution 1 Session 2 Problem solving,
Microsoft excel
6 Estimation- Point estimation , Interval
estimation
1 Session 1&4 Problem solving,
Microsoft excel
7 Hypothesis testing- students t, Chi square, Z 2 Sessions 1,2,&5 Problem solving,
Microsoft excel, cases
8
Analysis of variance- one way, two way 1 Session 1,2,&5 Problem solving,
Microsoft excel, cases
9 Correlation and regression Analysis and
significance
2 Sessions 2&4 Problem solving,
Microsoft excel, cases
GNVS Institute of Management
M.M.S. I (Common Paper) Academic Year: 2017-18
Faculty: Dr. Barnana Sarkar
Course Name: Foreign Language (Other than English) Chinese Batch: 2017-19
Semester: I - Elective Course Overview:
China is the world‟s fastest growing economy and hasbecomes the factory of the world, also the world‟s
supply chain and logistics is heavily focused towards China. China being one of the few countries in the
world which has not adopted English it becomes imperative to learn Chinese to enable business dealings
with the country. Many multinationals have invested in China, because of the cheap labor and other such
comprehensive factors available. There is hardly any country that does not have business dealings with
China. Therefore the advantage of learning this language is huge. The course should be able to enable basic
communication in Chinese so that one can understand simple Chinese words and phrases.
Course Outcome:
1. To prepare foundation to be able to progress towards learning the language
2. To be able to converse in rudimentary Chinese
3. To have a comfort level if visiting China or if entertaining Chinese visitors to India
4. To learn to write simple words and construct simple sentences
5. To be able to understand and respond to cultural differences and respect them
Sr.
No
Particulars Nos of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Course introduction.
Chinese pronunciation and the five tones.
Chinese sentence structure and grammar
2 sessions
(3 hrs)
1 and 2 Lecture
2 Simplified Chinese characters and Pinyin
Romanization system.
Greeting and Introducing each other.
Meeting family members.
The verbs
2 sessions
(3 hrs)
1 and 2 Lecture
3 The adverbs, the particles; questions pronouns.
Measure words
2 sessions
(3 hrs)
1 and 2 Lecture and
Assignment
4 Dates & Time; Hobbies; Visiting friends; Asking
Directions
2 session
3 hours
2 and 3 Lecture and
Case Study
5 Comparative Sentences, Seeing a Doctor
Seeing a Movie, Travelling
2 session
3 hours
1 and 3 Lecture
6 Word order in Chinese
connecting sentences, existential
sentences, conjunctions, topic-comment
2 session
3 hours
4 and 5 Lecture
7 Sentence structure, compliments
learn to write traditional or simplified characters
1 session
3 hours
4 and 5 Lecture
8
Geography, climate, people and culture 2 sessions
(3 hrs)
3 and 5 Lecture
9 Ethnicities, religion, government 2 sessions
(3 hrs)
3 and 5 Lecture
10 Chinese culture & Business etiquette 2 session
3 hours
3 and 5
Lecture
11 Cultural differences & sensitivities; respond to
cultural differences
1 session
3 hours
3 and 5 Lecture
Reference Text
1. New Practical Chinese Reader 2 Dvd (Only) (English And Chinese Edition)Jan 1,2005by Liu Xun
2. Practical Audio-Visual Chinese 1 2nd Edition (Book+mp3) (Chinese Edition) Oct 1, 2008by Guo
Li Tai WAN Shi Fan Da XueGuo Yu Jiao XueZhongXin
3. Colloquial Chinese: The Complete Course for Beginners (Colloquial Series)2nd Edition ISBN-13:
978-0415434157 ISBN-10: 0415434157
GNVS Institute of Management
M.M.S. II (common paper) Academic Year: 2017-18
Faculty: Dr Latha Sreeram Course Name: Financial Accounting
Batch: 2017-2019 Semester: I
Course Overview:
This course is intended to introduce the basic theory, concepts and practice of financial accounting and to
enable students to understand information contained in the published financial statements of companies and
other organizations. It includes the preparation of accounting statements, and their uses and limitations will
also be emphasized. Further the preparation and analysis of Cash Flow Statement and Fund Flow statement
is also covered.
Course Outcome:
1. To understand the basic concepts of accounting, financial statements and cost.
2. To have a detailed understanding of all the components of financial statements.
3. To identify the components which can impact the financial statements adversely.
4. To analyze the changes in working capital position and cash flow.
5. To be able to read the annual reports.
Sr. No Particulars Nos of
Sessions
Allotted
Course
Outcomes can be
linked
Pedagogy
1 Introduction to Accounting
Meaning and necessity of
accounting
Accounting cycle
An overview of Financial
Statements – Income Statement
and Balance Sheet
1
Sessions
of 3
Hours
1 and 2 Lecture
2 Introduction and meaning of
GAAP, IFRS and Ind AS
Important Accounting
Standards Concepts used in
accounting Concepts related to
Income Statement and Balance
Sheet
Accounting Equation and its
relation to accounting
mechanics
1
Session
of 3
Hours
1 and 2 Lecture,
Numerical
3 Accounting mechanics and
process leading to preparation
of Trial Balance and Financial
Statements
1
Session
of 3
Hour
1 Lecture
Numerical
4 Preparation of Financial
Statements with Adjustment -
„T‟ form and vertical form of
financial statements
Detailed discussion and
understanding of various items
in Schedule III
Preparation of Corporate
Financial Statements and Notes
to Accounts
2
Session
of 3
Hours
1 ,2 and 3 Lecture ,
Numerical
5 Revenue recognition and 1 2 Numerical
Reference Text:
1. Financial Accounting for Management – Dinesh D Harsolekar
2. Financial Accounting –Text and Cases – Dearden and Bhattacharyya
3. Accounting- Text and Cases – Robert Anthony, David Hawkins and Kenneth Merchant
measurement
Capital and revenue items
Treatment of R & D expenses
Preproduction cost
Deferred revenue expenditure
etc
Sessions
of 3
Hours
6 Fixed Assets and Depreciation
Accounting
1
Session
of 3
Hour
3 Lecture ,
numerical
7 Evaluation and accounting of
Inventory
1
Session
of 3
Hours
3 Numerical
8 Fund Flow Statement
Cash Flow Statement
1
Session
of 3
Hours
3 Lecture
9 Corporate Financial Reporting
– Reading of Annual Report,
Presentation and analysis of
audit reports and directors
report. (Students should be
exposed to reading of Annual
Reports of companies both
detailed and summarized
version)
1
Session
of 3
Hours
5 Case based
teaching
10
Basics of Cost Accounting 1
Session
of 3
Hours
1
Lecture
11 Ethical Issues in accounting 1
Session
of 3
Hours
3 and 4 Lecture
12 Presentation 2
Sessions
of 3
Hours
Technical
session
GNVS Institute of Management
M.M.S. I (Common) Academic Year: 2017-18
Faculty: Ketan S. Vira Course Name: Managerial Economics
Batch: 2017-2019 Semester: I
Course Overview:
The decision making has to be scientific and has to be executed keeping in mind availability of resource
and goals to be achieved. Managerial Economics as a course helps the students in all the walks of life,
irrespectively of specialization. The wide array of decisions like pricing, developing processes, managing
resources may it be physical, financial or human has a relevance of managerial economics. This Course
makes students to understand the subsequent courses as the logical and critical thinking can be enhanced
through this course.
Course Outcome:
1. To understand the concepts, laws, theories , methods and markets
2. To apply the same in decision making at the organization level
3. To solve the issues related to managerial activities
4. To evaluate the decisions scientifically using methods
5. To analyze cost and benefit
6. To decide the production levels
Sr. No Particular Course Outcome that
can be linked
Pedagogy
1 Introduction to Managerial Economics: The
meaning, scope and methods of Managerial
Economics, Dominic Salvatore model of
application of Economics to business decision
making. Scarcity, choice & production possibility
curve
1 and 2 Lecture and
Case Study
2 Consumer Behavior- I: Demand, types of demand,
factors affecting demand & demand function.
Making of linear demand function & linear demand
curve. Law of demand. Consumer‟s surplus
1,2 and 3 Lecture and
Case Study
3 Consumer behavior – II: Concept of elasticity of
demand and its significance for a businessman.
Types of Elasticity – Price Elasticity of Demand,
Income Elasticity of Demand, Cross elasticity of
demand & Promotional Elasticity of Demand,
Demand forecasting – features, significance &
methods
1,2, and 3 Lecture and
Numerical
4 Supply – concept of supply, factors affecting
supply& the law of supply Determination of
equilibrium price :effects of changes in demand &
supply on equilibrium price
1,2 and 3 Lecture
5 Production Function: Concept, Isoquant &Isocost
analysis
5 and 6 Case let
and Lecture
6 Laws of returns to scale, economies &
diseconomies of scale
5 and 6 Lecture
7 Revenue Analysis, Cost analysis and break even
analysis
5 and 6 Lecture and
Numerical
8 Types of markets: perfect competition, monopoly,
oligopoly & monopolistic competition – features
and price determination
1 and 2 Lecture and
Case Study
9 Types of markets: perfect competition, monopoly,
oligopoly & monopolistic competition – features
and price determination
1 and 2 Lecture and
Case Study
10 Pricing practices: Factors affecting pricing decision.
Marginal cost pricing, mark up pricing, transfer
pricing, product line pricing, price skimming and
penetration price.
2 and 3 Lecture and
Case Study
11 • Profit management
• Role of profits in a market economy
• Nature and measurement of profit, profit policies
• The hypothesis of profit maximization and it's
alternatives
4,5 and 6 Lecture and
Numerical
12 • Demand for capital
• Supply of capital
• Capital Rationing
• Capital Budgeting, Net Present Value(NPV),
Internal Rate of Return(IRR)
. • Appraising - the profitability of projects
4,5 and 6 Lecture and
Numerical
13 Presentations by students
1. Managerial Economics in a Global Economy by Dominick Salvatore
2. Managerial Economics by Suma Damodaran
3. Microeconomics for Business by Satya P Das
4. Economics by Paul Samuelson and Richard Nordhaus : Indian Adaptation, 19th Edition
5. Managerial Economics by Milton Spencer and Louis Siegelman
6. Managerial Economics: Concepts and Cases by Mote, Paul and Gupta
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Dr Yashoda Durge Course Name: Negotiation & Selling Skills
Batch: 2017-2019 Semester: I Course Overview: Learning to communicate well and to influence other people are essential skills in
business. Life is a series of negotiations. We negotiate all day, every day, from the time we wake up to the
time we go to sleep. From the major to the mundane, negotiating is the way we get things done.
Negotiators are people trying to persuade other people of their point of view and hence it is an essential
skill to create win-win outcomes for all parties concerned. Students learn key influencing skills understand
how to counter psychological stress and manipulation during negotiation and selling.
Course Outcome:
1. To sensitize the students to the concepts, importance and use of Negotiations & Selling for all
functions of Management
2. To introduce the students to the basic elements of Selling and learn to overcome inhibitions to
selling
3. To appraise students of different Models used for effective Selling and Negotiations
4. To create awareness amongst students about basic qualities, traits, and skills that are essential to be
an effective management professional and to assimilate and apply the same
5. Creating awareness about challenges and opportunities available in Start-ups domains
6. To enhance effectiveness of Salespersons by understanding clues provided by body language
Negotiation & Selling Skills - 15 Sessions of 3 Hours 100 Marks Semester I
Sr.
No
Particulars No of Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Meaning, Definition &
Importance of
Negotiation in Management,
Types of
Negotiation
1 Session of 3
Hours
1 Lecture and
Discussion
2 Understanding Negotiation
Framework including Legal
Aspects,
Negotiation Process, Skills of a
Negotiator
2 Sessions of 3
Hours
1 Lecture +
Newspaper
Articles
3 Negotiation Models (BATNA,
Dyad,
ZOPA, 9 Grid) & Strategies,
Understanding Barriers to
Agreement
1 Session of 3
Hours
2 Lecture and
Discussion
4 Introduction to Marketing &
Selling
Concepts & Traits of a Successful
Salesperson
1 Session of 3
Hours
3 & 4 Lecture +
Assignment
5 Understanding Successful Selling
Process & Models (7 Steps
Model)
1 Session of 3
Hours
2 & 3 Lecture
6 Role Play on Selling 1 Session of 3
Hours
3 Role Play Activity
7 Customer Focused Selling, Art of
Persuasion
1 Session of 3
Hours
3 & 7 Lecture + Role
Play Activity
8
Selling to Various Stakeholders
such
as Dealers, Suppliers, Vendors,
2 Sessions of 3
Hours
1 & 3 Lecture + Role
Play Activity
Channel Partners, Superiors,
Subordinates, Team- Mates &
Peers
9 Selling to Customers – B2C, B2B,
C2C, Products, Services,
Intangibles
& Projects
1 Session of 3
Hours
1 & 3 Lecture and
Discussion
10 Strategic Selling for Start-ups 2 Sessions of 3
Hours
6
Lecture +
Newspaper
Articles + Video
11 Body Language for Negotiation &
Selling
1 Session of 3
Hours
3 & 7 Lecture and
Discussion
12 Case Studies and Presentations
1 Session of 3
Hours
Text books
1 The Essentials of Negotiation – Harvard Business School Press
2 Negotiations Selling by Sameer Kulkarni – Excel Books
3 Negotiation & Selling by R. K. Srivastava – Excel Books
Reference books
1 Organizational Behavior by Fred Luthans (9th edition)
2 Managing Conflict & Negotiation by B. D. Singh – Excel Books
3 Getting to Yes by Roger Fisher & William Ury –Random House
4 Negotiation Handbook by P. J. Cleary – Prentice Hall of India
5 ABC‟s of Selling Skills by Charles M. Futrell – McGraw Hill
6 Sales Management Analysis and Decision Making by Thomas Ingram & Raymond
LaFarge – Published by DRYDEN
7 How to Handle Conflict & Confrontation by Peg Pickering – Natl Seminars
Publications
GNVS Institute of Management
M.M.S. I Academic Year: 2017-18
Specialization: HR/OB
Faculty: Dr Mrinali Tikare Course Name: Organization Behaviour
Batch: 2017-2019 Semester: I
Total Session 15*3 Hours Marks: 100
Course Overview:
The Organisational Behaviour (OB) course lays the foundation for the understanding of human
behaviour in organisations, providing students with a comprehensive exposure to organisational
behaviour theories, research and workplace issues illustrated with case studies and examples
primarily within an Indian context. The knowledge of individual differences, work motivation,
work attitudes and values, personality, perception, group dynamics, organisational development
and change is useful for improving personal and organisational effectiveness.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Analyse the behaviour of individuals and groups in organisations in terms of organisational
behaviour theories, models and concepts;
2. Apply organisational behaviour concepts, models and theories to real life management
situations through case analysis;
3. Modify the behavior of organizational members through the techniques and tactics of
motivation and leadership to enhance the performance; and
4. Demonstrate a critical understanding of organisational behaviour theories and current
empirical research associated with the topics covered in this course.
Teaching/Learning Plan:
SR.
No. TOPIC DETAILS Pedogogy Sessions
Relation
with
Course
Outcome
1
Introduction to
Organization
Behaviour
Meaning, Workforce
Diversity,
Dimension of
behaviour,
Hawthorn study,
Interdisciplinary
subject.
Movie Presentation : Choti
si Baat
Discussion on Human
Behavioural Aspects in
Organizational
Environment
1
Session CO -1,2
2 Motivation
Meaning, Process of
Motivation,
Importance of
Motivation, Maslow
Theory, Herzberg
Theory, McClelland
Theory, Vroom
Theory, Equity
Theory, Theory X
and Theory Y
Rapid fire round for
making list of needs. To
make priorities of needs.
To draw the hierarchy.
Work experience sharing -
Feel good situation and feel
bad situation at workplace.
Circulation of
Questionnaire, Declaration
of Answers by decodifying
three types of NEEDs. Role
play for organizational
inequality. Explain short
case for Efforts,
Performance and Rewards.
Final Discussion on Case
Study - Steve Jobs
3
Sessions
CO -
2,3,4
3 Attitude
Meaning,
Components,
Function,
Formation, work
related attitudes,
strategies to change
the attitudes.
Role Play - Trade Union
Attitude and Management
Attitude. Professional
Attitude
Video- 1) Attitude at work,
2)Pavlov's Dogs Classical
Conditioning, 3) The
difference between
classical conditioning and
operant conditioning.
1
Session CO-1
4 Values
Meaning,
Formation, Types
and categories of
values
Questionnaire to
understand own values.
Discussion on Belief and
evaluation of others. Video:
Values, Belief & attitude -
T Junction
1
Session CO-1
5 Perception
Meaning, Factors,
Process, Perception
Pitfalls, Defence
Mechanism
Pictorial Presentation for
Perception Pitfalls and
Discussion
1
Session
CO -
1,2,3
6 Power & Politics
Meaning, Authority,
Sources of power,
how to get power,
how to bring power
in action, Politics
Standalone Session. Role
play on Five sources of
power.
1
Session
CO -
2,3,4
7 Personality
Meaning,
Determinants,
Shaping the
Personality,
Theories of
Personality,
Structure of
Personality
Standalone Session.
Video: 1) Sigmund Freud's
Psychosexual stages of
development. 2) 8 stages of
Erikson .WMV 3) Piaget
Cognitive Development 4)
The big five personality
traits - patricia.5) Ed, ego
and super ego - Dutch Sub
6)Type A and Type B
Personality theory . MZT.
2
Sessions
CO -
2,3,4
8
Group Dynamics
and Team
Effectiveness
Meaning, Formation
of Group, Why
people join the
Group, Types of
Group, Pitfalls of
Group
Business Game: Wrapping
the Gift without using
hands. Discussion on
students' life experience on
group.
1
Session CO - 2,4
9 Leadership
Meaning, Essence of
Leadership,
Leadership Styles,
Leadership Theories
based on : 1.
Physical,
Psychological
Attributes, 2.
Behaviour, 3.
Situation, 4.
Followers, 5. Goal
Attainment,
5.Distance based, 6.
Modern Outlook.
Business Game: Organized
Activity - Managing or
Leading (Chart). Debate:
Leaders are born or made.
Assessment of own
leadership trait. Video - 7
Bad habits of highly
ineffevtive leaders. Video -
Inspirational Leadership.
Video- Servant Leadership
1
Session
CO -
2,3,4
10
Organizational
Change &
Development
Meaning, Process,
Components, Types,
Forces, Level,
Theories, Resistance
to change and
Appraoches.
Meaning of OD and
Intervention
Standalone Session 1
Session CO - 3
11
Organization
Structure, Design,
Size and
Technology
Meaning of
Structure and
Designs, Types and
Determinants of
Structures
Standalone Session 1
Session CO- 1
Reference Text :
1. Understanding Organizational Behavior – Udai Pareek
2. Organizational Behavior – Stephen Robbins
3. Organizational Behavior – Fred Luthans
4. Organizational Behavior – L. M. Prasad (Sultan Chand)
5. Organisational Behaviour – Dipak Kumar Bhattacharya – Oxford Publications
6. Organisational Behaviour – Dr Chandra sekhar Dash – International Book House Ltd
7. Organisational Behaviour – Meera Shankar – International Book House Ltd
8. Management & Organisational Behaviour – Laurie Mullins – Pearson Publications
9. Organisational Behaviour, Structure, Process – Gibson – McGraw Hill Publications
10. Organisational Behaviour – McShane – McGraw Hill Publications
GNVS Institute of Management
M.M.S. I Academic Year: 2017-18
Specialization: General
Faculty: Prof. Bhide Course Name: Operations Management
Batch: 2017-2019 Semester: I
Total Session 15*3 Hours Marks: 100
Course Outcomes (CO)-
1. Understanding of emergence of Operations Management on back drop of product and
service industry.
2. Understanding process and process improvement, through value addition.
3. Concept of Facility and its strategic importance, with respect to product and service
sectors.
4. Understanding concept of Supply Chain Management, Logistics with a process perception
and focus on material management and outsourcing(vendor related activities)
5. Importance of quality focused approach and internationally accepted standards.
Sr. No
Content Nos. of sessions
allotted Course Outcomes can be linked
1
Introduction to Operations Management, applications in product and service industry, use of and service industry, use of competitive advantage
1 session of three
hours CO 1
2 Process analysis in Industry
1 session of three
hours CO1, CO2
3 Facility location
1 session of three
hours CO3
4 Facility layout
1 session of three
hours CO3
5
Inventory Management, EOQ,ABC
analysis, Discount policy
1 session of three
hours CO1, CO4
6
Capacity and introduction to
aggregate planning, PPC
1 session of three
hours CO4
7 Basics of MRP
1 session of three
hours CO4
8 Sequencing techniques
1 session of three
hours CO1, CO2
Text books
1 Theory & Problems in Production & Operations Management- S N Chary, Tata
McGraw Hill 2 Production & Operations Management -Kanishka Bedi , Oxford University Press
Reference books
1 Production and Operations Management-S N Chary, Tata McGraw Hill
2 Production and Operations Management- Chunawalla & Patel, Himalaya Publishing
3 Operations Management for competitive advantage-Chase & Jacob, McGraw-Hill/Irwin
9 Introduction to Service Operation management
1 session of three hours CO1, CO3
10 Work study and method study 1 session of three
hours CO1, CO5
11 QC and SQC
1 session of three
hours CO1, CO5
12
ISO systems, Value engineering
and analysis
1 session of three
hours CO2, CO5
13
Introduction to supply chain
management
1 session of three
hours CO4
14 Case and Presentation
PROGRAM:MMS: Batch 2017 – 2019, Academic Year: 2017 – 18
Semester : I - Core Title of the Subject / course : Perspective Management Course Code : Credits : 4 Duration in Hrs : 40
Faculty: Prof. R.K. Saily Course Name: Perspective Management
Batch: 2017-2019 Semester: I
Total Session 15*3 Hours Marks: 100
Course Outcomes: At the completion of this subject, the student should be able to;
1 Explain the relationships between organizational mission, goals, and objectives
2 Comprehend the significance and necessity of managing stakeholders
3 Conceptualize how internal and external environment shape organizations and their
responses
4 Develop critical thinking and analytical skills in identifying ethical, global, and
diversity issues in planning, organizing, controlling and leading functions of
management 5 Understand organizational design and structural issues
6 Understand that corporate citizenship involves taking conscious steps for societal
advancement at individual level and organizational level
Modules: Sr. No.
Contents Sessions
Allotted
Pedagogy Course/Learning
Outcomes Linkage
1
Fundamentals for
personal and
organizational success
Fundamentals of
personal leadership
One
Lecture, interaction, discussion.
Examining success stories
through videos of industry
pioneers followed by discussion
The student will be able to
look at and develop multiple
perspectives that impact
business and employees. (1
and2)
2
Management: Science,
Theory and Practice –
The Evolution of
Management Functions
of Management Nature
and purpose of Planning Objectives, Strategies,
Policies and Planning
Premises – Decision
making – Global
Planning
Three
Self-study, lecture, Group
presentations, Discussion,
To demonstrate empirical
understanding of various
organizational processes and
behaviors and the theories
associated with them (2 and
3)
3
Managing your career and
understanding
organizational dynamics: - Leadership functions
and corresponding skills
required - Choosing the right
position Special dilemmas of early
career - Landing stretch
assignments - Building a network of
relationships - Challenges faced by the
minority - Developing ethical
judgment Assessing your career
Two
Self –study, lecture, Discussion,
The student will be able to
demonstrate leadership
behaviors which will be
three pronged: leading self,
leading others and leading
for change and impact. (2, 3
and 4)
4 Managing in
adversities /
Management of crisis
One
Lecture, Case Study discussions The Student will explore
different approaches and
their consequences during
crisis management case
study (4 and 5)
5
Social
Responsibility,
Ethics and
Sustainable
Development
One Discussion, Case study, Movie,
Student Presentation, To understand the
role of
managers and citizens
insociety (2, 3 and 4)
6 Mind control and
spiritual Quotient One
Literature Reading, lecture,
discussion The Student will learn
ways of staying positive
and having a healthy
mind (4 and 6) 7
Role and
Responsibilities of a
Manager, Effective and
Ineffective Managerial
styles
One Student assignment and
discussions To understand the roles and
functions of managers at
various (entry, middle and
the top) levels (3 and 4)
8
Difference between
management and
leadership,
Understanding Level 5
Leadership
One
Video movie, Literature
reading and Discussion The student will understand
the behavior, skills and
mindset of a manager and of
a leader. (3 and 4)
9
Strategic Management –
Definition, classes of
decisions, levels of
decision, Strategy, Role
of different Strategists,
Relevance of Strategic
Management and its
benefits, Strategic
Management in India
One lecture, Student Presentations,
Case study
The Student will
understand various
concepts and examples
related to Strategic
Management (4, 5 and 6)
10 Change Management One Lecture, Movies, Case study The Student will learn
about the various steps to
be followed to bring
about change (3 and 4) 11
Total Quality Management
One Discussion, lecture The Student will
understand the concepts
and examples of TQM (1
and 6)
Text books
1 Principles and Practices of Management by DrKiranNerkar and Dr Vilas Chopde
2 Principles of Management – Davar
3 Essentials of Management – Koontz &Weihrich
4 Strategic Management – V S P Rao& V Hari Krishna
Reference books
1 The Leader Within – DreaZigarmi, Michael O‟Connor, Ken Blenchard, Carl Edeburn
2 The Action-Centred Leadership – John Adair
3 Good to Great – Jim Collins
4 Leadership – Rudolph Guliani
5 The Mind and its Control – Swami Budhananda
6 Management – a competency building approach – HeilReigel / Jackson/ Slocum
Semester : II
GNVS Institute of Management
M.M.S. I (Common) Academic Year: 2017-18
Faculty: Ketan S. Vira Course Name: Business Environment
Batch: 2017-2019 Semester: II
Course Overview:
The relevance of management education is based on the fact that it makes the future managers as decision
makers in changing business environment. It is a debatable issue that whether environment is perception or
reality. But it is the know fact that it is the environment that creates opportunities and challenges. This
course makes student understand the different components and helps to analyze to some extent. Changes in
the policies have immediate impact some are short lived and some are perennial. Course serves the purpose
as students are made to understand the policies.
Course Outcomes:
1. To understand the components of the environment
2. To evaluate opportunities and challenges due to changes in the environment
3. To understand the policies and its impact
4. To discuss the role of different organizations which impacts business
5. To analyze the consequences of changes in the environment
Text books:
1. Economics by Paul Samuelson and Richard Nordhaus: Indian Adaptation, 19th edition
2. Indian Economy by Mishra and Puri
3. Macroeconomics for Management students by A. Nag
Reference books:
1 Business Environment and Public Policy by R A Buchholz
2 Economic Survey by Ministry of Finance, Government of India - Different issues
3 World Development Report by the World Bank - different issues
Sr. No Particulars Activity Course
Outcome that
can be linked
Pedagogy
1 Business environment - definition, nature and
scope, distinction between internal and external
environment of business, limitations of
environmental analysis.
Lecture 1 Lecture and Case
Study
2 Socio-cultural environment of business:
elements of culture, the impact of culture on
business, multiculturalism
Lecture and
a case study
1,2 and 5 New Analysis
and Lecture
3 Political environment of business: The State and
it's branches, political ideals including liberty,
equality, fraternity and tolerance. The politics of
coalition governments
Lecture and
a case study
1,2 and 5 Lecture and Case
study
4 Regulatory environment of business, including
the need for effective regulation and governance
as well as the ingredients of a good system of
regulation
Lecture 1,2 and 5 Lecture and
Presentation
5 Ecological issues and sustainable development - Do -- 1.2 and 5 Lecture and Class
Activity
6 National Income: Growth and development.
Interconnectivity between macroeconomic
variables & Business Cycles.
The concept of Inclusive growth
Subsidies, JAM (Jandhan, Aadhar and Mobile)
and the "Make in India Campaign”
Lecture 1,2 and 5 Lecture,
Numerical and
Video and
Website
7 Money and Banking: including money supply,
demand for money, credit creation.
Lecture 1,2 and 5 Lecture and
Numerical
8 Central Banking and Monetary Policy:
instruments of credit control, objectives of
monetary policy. Inflation: the concept, demand
pull, cost push inflation. Inflation & monetary
policy
Lecture 3,4 and 5 Lecture and
Numerical
9 Budget, budgetary deficit, fiscal deficit and
fiscal policy: aims, objectives and efficacy.
Lecture and
a case study
3 and 5 Lecture and Case
Study with Guest
Lecture
10 The LPG model (Liberalisation, Privatization
and Globalisation) : genesis, features, problems
and prospects
Lecture 5 Lecture and Case
Study
11 Balance of Payments. International trade blocks,
IMF, IBRD, WTO.
Lecture 4 Lecture and
Assignment
12 Presentations by students
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Dr. Sneha Amre Course Name: Business Research Methods
Batch: 2017-2019 Semester: II
Course Overview: The role of research in several fields of applied economics, whether related to business
or to the economy as a whole, has greatly increased in modern times. The increasingly complex nature of
business and government has focused attention on the use of research in solving operational problems. The
course will help students to solve business problem by using not only data driven research tools but also
qualitative techniques. Research inculcates scientific and inductive thinking in students. It also promotes the
development of logical habits of thinking and organisation.
Course Outcome:
6. To understand the importance of research and various methods that researcher used to
investigate problems
7. To understand application of Research Methods in industry
8. To design research study for live projects and Applying Modern Analytical tools for Business
Management Decisions
9. To provide practical understanding of concepts statistical techniques for analyzing data
10. To familiarize students about data interpretation for making meaningful decisions by using the
SPSS analysis tool
Business Research Methods - 15 Sessions of 3 Hours 100 Marks Sem II
Sr.
No
Particulars Nos of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction, Evaluation, and Emerging Issues In research
1 Sessions
of 3 Hours
1 and 2 Lecture and
Case based
teaching
2 The Research Process and Types of research
1 Session
of 3 Hours
1 and 2 Lecture and
Assignment
3 Research problem formulation, Objective framing and Hypothesis framing
1 Session
of 3 Hour
2 and 3 Lecture and
Assignment
4 Data Collection methods 1 Session
of 3 Hours
2 and 3 Lecture and
Assignment
5 Attitude Measurement and Scaling 1 Session
of 3 Hour
2 and 3 Lecture and
Assignment
6 Questionnaire Design: A customer centric Approach
1 Sessions
of 3 Hours
1, 2 and 3 Case Study
7 Sampling method theory and practice 2 Session
of 3 Hour
1, 2 and 3 Lecture and
Case based
teaching
8 Planning the data analysis 1 Session
of 3 Hours
4 and 5 Case based
teaching
9
Simple Tabulation and Cross-Tabulation 1 Session
of 3 Hours
4 and 5 Case based
teaching
10 Testing of association and Hypothesis Testing
1 Session
of 3 Hours
4 and 5 Case based
teaching
11 Analysis of variance (ANOVA) 1 Session
of 3 Hours
4 and 5
Case based
teaching
12 Bibliography writing and Report Writing 1 Session 2 and 3 Lecture and
Reference Text
1. Business Research Methods – Cooper Schindler 2. Research Methodology Methods & Techniques – C.R.Kothari 3. D. K. Bhattacharya: Research Methodology (Excel) 4. P. C. Tripathy: A text book of Research Methodology in Social Science(Sultan Chand) 5. Saunder: Research Methods for business students (Pearson) 6. Marketing Research –Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases – (Wrenn, Stevens, Loudon Jaico publication) 8. Marketing Research Essentials – McDaniels & Gates (3rd edition SW College publications) 9. Marketing Research – Aaker, Kumar, Day (7th edition John Wiley & Sons)
of 3 Hours Assignment
13 Case Studies and Presentations 2 Sessions
of 3 Hours
GNVS Institute of Management
M.M.S. I (Elective) Academic Year: 2017-18
Faculty: Ankit K. Oza Course Name: Management Information System
Batch: 2017-2019 Semester: II
Course Overview:
Management Information System as a course is a comprehensive overview of building and
managing information systems. This course will help students to acquire and discover
knowledge with the current state-of-the art in developing information systems. This course
introduces the concept of information systems that impacts on individual, society and
organization. Course also will help the students to learn different ways in which
organizations improve their business practices through the use of information systems.
Course Outcome:
1. To understand the basic concepts of data, information and knowledge 2. To determine information needs for an individual & organization for decision making process 3. To emphasis development of IS process and security of MIS 4. To study different types of IS and inter relationship within the organization 5. To understand the application of MIS across the function and different industrial sector
Management Information System– 15 Sessions of 3 Hours 100 Marks Semester II
Sr.
No
Particulars Nos. of
Sessions Allotted
Course Outcomes
can be linked
Pedagogy
1 Overview of Data, Information &
Knowledge 1 Session of 3 Hours
1 Lecture
2 Overview of IS & Historic Development 1 Session of 3 Hours
2 and 4 Lecture
3 Classification of Information System 1 Session of 3 Hours
2 and 4 Lecture
4 Classification of Information, Quality of
Information & Information Need &
Objectives
1 Session of
3 Hours
2
Lecture
5 Overview of Enterprise Applications & ERP
1 Session of
3 Hours
4 and 5
Lecture
6 Customer Relationship Management, Decision
Support System, Knowledge Management System
& Content Management System
2 Session of
3 Hours
4 and 5
Lecture
7 Communication in Survey Process
1 Session of
3 Hours
2 and 3
Role Play
8 Executive Support System, Business
Intelligence System, Enterprise Application
Integration
2 Session of
3 Hours
4 and 5
Lecture
9 Business Continuity Planning, Supply
Chain Management
1 Session of
3 Hours
5
Lecture
10 SDLC
1 Session of
3 Hours
3
Lecture
11 Value of Information, BPR, Information Security
& Cyber Crimes
1 Session of
3 Hours
1 and 3
Lecture
12 Application of MIS
1 Session of 3 Hours
5 Case based
teaching
13 Class Test & Presentations 1 sessions for 3 hours
Text books
1. Management Information System- Managing the Digital Firm , by Laudon and Laudon
2. Principal of Information System , by Ralph M. Stair and Georg Raynold
GNVS Institute of Management
M.M.S. I (Common Paper) Academic Year: 2017-18
Faculty: Prof. Rashpal Saini Course Name: Cost & Management Accounting
Batch: 2017-2019 Semester: II
Course Overview:
Cost accounting is the process of recording, classifying, analyzing, summarizing, and allocating
costs associated with a process, and then developing various courses of action to control the costs.
Its goal is to advise the management on how to optimize business practices and processes based on
cost efficiency and capability. Cost accounting provides the detailed cost information that
management needs to control current operations and plan for the future
Course Outcome:
1. To understand the basic cost concepts
2. To understand techniques of analyzing cost to have better management control and decision making
3. To apply techniques in Industry
4. To understand cost optimization for a business.
Cost & Management Accounting- 15 Sessions of 3 Hours 100 Marks Semester I Sr.
No
Particulars
Nos. of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction to Cost and Management Accounting
Distinction and relationship among financial
accounting, cost accounting and management
accounting Role of Cost in decision making
Analysis and classification of cost
1 Session 1 Problem
Solving
2 Elements of cost - Materials, Labour and
Overheads Allocation and apportionment of
overheads
2 Sessions 1,2&3 Problem
Solving
3 Preparation of Cost Sheet 2 Sessions 1&2
4 Introduction to different costing techniques;
Methods of costing – with special reference to job
costing, process costing, services costing
1 Session 1 & 3 Problem
Solving
5 Marginal Costing and Cost-Volume-Profit
Analysis, Marginal costing versus absorption
costing, Computation of breakeven point, margin
of safety and P/V Ratio Differential Costing and
Incremental Costing
2 Sessions 2 &3 Problem
Solving
6 Budgeting and Budgetary Control Concept of
budget, budgeting and budgetary control, Types of
budget
2 Session 1,2&3 Problem
Solving
7 Standard Costing and Variance Analysis 1 Session 2,3&4 Problem
Solving
8
Responsibility Accounting and Transfer Pricing 1 Session 2&3 Theory,
Case study
9 Activity Based Costing & Activity Based
Management
1 Session 2&3 Problem
Solving
10 Target Costing 1 Session 2&3 Theory
11 Lifecycle Costing
12 Environmental Costing
13 Service Costing
GNVS Institute of Management
M.M.S. I Academic Year: 2017-18
Specialization: HRM
Faculty: Dr Mrinali Tikare Course Name: Developing Teams and Effective Leadership
Batch: 2017-2019 Semester: II
Total Session 15*3 Hours Marks: 100
Course Overview:
To be successful in today‟s complex business environment, leaders need to have a thorough
understanding of leadership processes, and the capabilities to effectively influence individuals and
groups to meet organizational goals. This course is to provide a blend of theoretical knowledge
and practical skills necessary to improve leadership skills. There will be development of team
skills by actively participating in a team in the context of collaborative and experiential learning
about self and team dynamics. The course will cover dynamism of external environment, theories
and practices of leadership, team effectiveness, conflict resolution and HR strategy formulation.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Analyse the controversy and differences between leadership and management traits and
skills; effective leadership theories, models and concepts; influence group processes;
dynamics of external environment.
2. Apply effective leadership theories, models and concepts in disruptions and crises
situations; effective procedures for leading teams; and formulate a good competitive
strategy.
3. Develop various indicators to assess the leadership effectiveness; tactics to influence
subordinates, peers, and superiors; strategic leadership to determine a company‟s
performance.
4. Demonstrate a critical understanding of Team & Leadership theories and current empirical
research associated with the topics covered in this course.
Teaching/Learning Plan:
SR.
No. TOPIC DETAILS Pedogogy Sessions
Relation
with Course
Outcome
1 Business
Environment
Macro and Micro
Environment
Outdoor Visit to various
Exhibitions 1 Session CO - 1
2 Business
Environment
PESTEL Environment
and Role of
Leadership
Standalone Session 1 Session CO - 1
3 Strategy &
Negotiation
Corporate Strategy
and Alignment of
Leadership Behaviour
Interactive Session 1 Session CO – 1,2
4 Team Building Types of Teams and
Team Building Stages Group Presentation 1 Session CO - 1
5 Technology and
Virtual Teams
Importance of Team
Management with
different types of
technology
Standalone Session 1 Session CO - 1
6 Leadership
Theories
Theories related to
Trait, Behaviour,
Situations, Followers
and goal
Modern Theories
Standalone Session 2 Sessions CO – 1,2,3,4
7 Leadership
Influence - Power
Power and Politics
Tactices Interactive Session 1 Session CO – 2,3
8 Conflict
Management
Conflict Types,
Stages, Causes,
Resolution
Mechanism
Interactive Session 2 Sessions CO – 1,2,3,4
10
Time
Management and
Stress
Management
Time Management
and Stress
Management
Group Presentation 2 Sessions CO – 1,2
Reference Text :
1. Leadership and Organization, Eds. 8th, Gary Yukl.
2. Organizational Behavior, Eds – 11th, K. Aswathappa
3. Management - Hellriegel, Slocum and Jackson
4. Leadership Theories - Composite
5. Leadership – Warren Bennis
GNVS Institute of Management
M.M.S. II (common paper) Academic Year: 2017-18
Faculty: Dr Latha Sreeram Course Name: Financial Management
Batch: 2017-2019 Semester: II
Course Overview:
In-depth knowledge of Corporate Finance or Financial Management and its application in practice is
significant for decision makers in corporate world. The subject focuses on the critical elements of financial
decision-making for organizations, including investment decisions, sources of finance, management of
working capital and performance appraisal. Financial Management Provides the in-depth understanding
of the link between company decision-making and the operation of capital markets , Ensures the learner
understands and appreciates the strong linkages between finance and globalization , Demonstrate the
importance of working capital management and the tools to manage it and Helps the learner to explore
the financial environment in which firms and managers must operate.
Course Outcome:
6. To Describe the financial environment within which organisations must operate 7. To Critically evaluate the financial objectives of various types of organisations and the respective
requirements of stakeholders 8. To Discuss the function of capital markets 9. To Explain alternative sources of finance and investment opportunities and their suitability in
particular circumstances 10. To Assess the factors affecting investment decisions and opportunities presented to an
organisation 11. To Analyse a company’s performance and make appropriate recommendations.
Sr.
No
Particulars Nos of
Sessions
Allotted
Course
Outcomes can
be linked
Pedagogy
1 Objective of financial management Functions and decisions of financial management Indian Financial system - Functions of the financial system; Financial Assets; Financial markets; Financial intermediaries; Regulatory system
1 Sessions of 3
Hours
1 and 2 Lecture
2 Financial performance analysis using Ratio Analysis
1 Session
of 3 Hours
5 Lecture,
Numerical
3 Working Capital Management - Estimation and Financing Inventory Management Receivables Management Cash Management
1 Session
of 3 Hour
2 and 3 Lecture
Numerical
4 Financial Planning and Forecasting Meaning and importance of financial planning Approaches to financial planning
2 Session
of 3 Hours
2 and 3 Lecture ,
Numerical
Preparation of Pro-forma Income Statement and Balance Sheet Computation of external financing requirements
5 Investment (Project) identification, feasibility analysis with sensitivities, constraints and long term cash flow projection Capital Budgeting and Investment Decision Analysis
1 Sessions
of 3 Hours
4 Numerical
6 Sources of Finance - Short Term and Long Term
1 Session
of 3 Hour
3 Lecture
7 Theory of capital structure: Net income approach; Net operating income approach; MM approach; Traditional approach
1 Session
of 3 Hours
3 Numerical
8 Capital Structure Planning and Designing capital structure based on EBIT and EPS/MPS approach Factors affecting capital structure
1 Session
of 3 Hours
3 Lecture ,
Numerical
9 Capital Structure Planning and Leverage Analysis: Operating, financial and total Capital Structure Planning and cost of capital
1 Session
of 3 Hours
5 Lecture,
Numerical
10
Dividend Policy: Factors affecting dividend policy decision; Dividend decision models; Walter model; Gordon model; MM approach
1 Session
of 3 Hours
4
Lecture
Numerical
11 Presentation 1 Session
of 3 Hours
Technical
Session
12 Presentation 2 Sessions of 3
Hours
Technical
session
Reference Text:
1. Financial Management – M.Y. Khan and P.K. Jain
2. Financial Management – Prasanna Chandra
PROGRAM:MMS Batch 2017 – 2019, Academic Year 2017 -18
Semester : II - Core Title of the Subject / course : Human Resource Management Professor : Dr. R K Saily Credits : 4 Duration in Hrs : 40
Course learning outcomes: At the completion of this subject, the student should be able;
1 To prepare for a career in industry and services
2 To explain the importance of human resources and their effective management in organizations
3
To learn the modern concepts, techniques and practices in the management of human
resources
4
To describe the meanings of terminology and tools used in managing employees
effectively
5 To explain different functional areas of Human Resource Management to enhance the
effectiveness. 6 To explain the key issues related to administering the human elements such as
recruitment & selection, motivation, compensation, appraisals, diversity, training &
development, organization development & change.
Modules:
Sr. No.
Content Ses
sio
ns
all
ott
ed
Pedagogy Learning outcomes
1
Human
Resource
Managem
ent
2 Lecture with Presentation,
students‟ Group
presentations
Apply the theoretical and practical aspects
of human resource management to
formulate strategies that will enable
organizations to achieve both operational
and strategic goals related to the
organization‟s human capital. (1 & 2)
2 Organization of
Personnel
Functions
1 Lecture with Presentation,
students‟ Group
presentations
Understand the scope of HRM and its
relationship to other social sciences. Study
the personnel function with respect to its
organization, polices and responsibilities in
an organization (1, 2, & 3)
3
Manpower Planning 2 Lecture, written
assignment & Group
presentation by students
Understand the importance and the process
of man power planning, the process of job
analysis, compare and contrast methods
used for selection and placement of human
resources. (3 & 6)
4
Motivating Employees –
2 Lecture with power point
presentation & discussion
Understand significance of motivation &
application of the theories of motivation,
explaining the difference between internal
and external equity in terms of monetary
and non-monetary rewards and
recognition, methods employed by
employers to motivate including Job
design & Employee morale. (6)
5
Performance
Appraisal
Systems
1 Lecture & written
assignment to students,
Case study
Discuss the importance and process of
performance management alongwith with
recent trends, organizational strategic
planning and succession planning. (6)
6
Training & Development –
1
Lecture with power point
presentation
Describe the importance & process of
training, steps required to analyze needs ,
develop and evaluate an employee training
and development programs including
MDPs in organizations (6) 7
Organization Development –
1 Lecture with power point
presentation
Describe the importance, characteristics,
values & goals of OD; with an analytical
insight related to application of OD
interventions & techniques strategically (5
&6) 8
Management of
Organizational
Change
1 Lecture with power point
presentation
Describe significance of organizational
adaptability for survival & sustainability,
what to change, process of change & how
to plan and manage change (5 & 6)
9 HRD Strategies 1
Lecture with power point
presentation
Explain concept of strategy & HRD strategies
for competitive advantage, why & categories
of HR strategies (3 & 4)
10 Case
studies 1 Group case study
presentations by students
(6)
3. Text books
1 Human Resource Management – P.SubbaRao
2 Human Resource management (Text and Cases) – Sharon Pande& S. Basak
4. Reference books
1 Personnel Management – C.B. Mammoria
2 Dessler: Human Resource Management(Prentice Hall India)
3 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)
4 D. K. Bhattacharya: Human Resource Management (Excel)
5 VSP Rao – Human Resource Management(Excel)
6 Dessler: Human Resource Management(Prentice Hall India)
7 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)
8 Gomez: Managing Human Resource (Prentice Hall India)
9 Human Resource Management – Dr P Jyothi and Dr D.N Venkatesh – Oxford
Publications
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Dr Yashoda Durge Course Name: Marketing Management
Batch: 2017-2019 Semester: II
Course Overview:
This course is designed to introduce student to the basic elements of the marketing management terms,
implementation of studied term in the industry and related process. The scope of marketing management is
quite broad and the students will be exposed to the marketing concepts that will enable them to acquaint
them with contemporary marketing practices. Students learn the art and science of choosing target markets,
getting, keeping and growing customers through creating, delivering, and communicating superior customer
value. Understanding what marketing is all about and the vital role that it plays in every organization,
department and specialization will help students to identify and solve many business problems by using a
marketing perspective, as a universal concept.
Course Outcome:
1. To help students will develop basic understanding of concepts in marketing with respect to historical
development of the subject
2. Familiarizing students with the fundamental concepts and vocabulary or practices from business
perspective in organizations
3. Understanding the Marketing environment to help students compare various opportunities available in
various sectors
4. To familiarize students with various concepts related to Forecasting and Market Potential Analysis
market research and its utility.
5. Helping students to focus on important issues related to success in consumer buying behavioral process
Vis a Vis organizational buying behaviour process
6. Understanding the mechanism of developing a new product
7. To understand the pricing dynamics being practiced by organizations in different sectors
8. Understanding of operational issues in order to support marketing process
9. To familiarize students with various concepts related to Communication Design Process in effective
marketing practices
10. To help students understand the important aspects direct marketing in the changing circumstances with
the help of latest developments
11. To make students understand basics of various models and their application in their field of work
Marketing Management - 15 Sessions of 3 Hours 100 Marks Semester II Sr.
No
Particulars No of Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Introduction to Marketing Concept
Evolution of Marketing from
Production to Sustainability &
Customer Orientation
1 Session of 3
Hours 1 Lecture and
Discussion
2 Understanding the Basics:
Concept of Need, Want and Demand
Concept of Product and Brand
Business Environment in India
Demand States & Marketing Tasks
Company Orientation towards the
Market Place
1 Session of 3
Hours 2 Lecture +
Newspaper
Articles
3 Marketing Environment :
Marketing Environment and
Evaluation of Market Opportunities
like Services, Rural & International
1 Session of 3
Hours 3 Lecture +
Newspaper
Articles
4 Market Research & Marketing
Information Systems and Demand
1 Session of 3
Hours 4 Lecture +
Newspaper
Articles
5 Consumer Buying Process &
Organizational Buying Behaviour
1 Session of 3
Hours 5 Lecture and
Discussion
6 Pillars of Marketing - Market
Segmentation, Target Marketing,
Positioning & Differentiation
1 Session of 3
Hours 2 & 3 Lecture +
Newspaper
Articles
7 Marketing Mix and Product Decisions
– Product Life Cycle, & Brand
1 Session of 3
Hours 2 & 3 Lecture +
Newspaper
Articles
8 New Product Development Process 1 Session of 3
Hours 2, 3, 6 Lecture and
Discussion
9 Pricing Decisions
1 Session of 3
Hours 7 Lecture and
Discussion
10 Distribution Decisions – Logistics &
Channel Decisions (Retail, Ecommerce)
1 Session of 3
Hours 8 Lecture +
Newspaper
Articles
11 Promotion Decisions – Integrated
Marketing Communications Concept:
Advertising, Sales Promotions, Public
Relations, Direct Marketing;
Communication Tools
1 Session of 3
Hours 9 Lecture +
Newspaper
Articles + Video
12 Personal Selling & Sales Management 1 Session of 3
Hours 10 Lecture + Role
Play Activity 13 Overview of Marketing Strategies:
BCG, Ansoff, GE, Shell Model, Porter
Generic Model, 5 Forces Model, PLC,
7s Model of Marketing, A Little
Model, Value Chain Model
2 Sessions of 3
Hours 11 Lecture and
Discussion
14 Case Studies and Presentations
1 Session of 3
Hours Presentations
Text books
1. Marketing Management (A South Asian Perspective) by Philip Kotler, Kevin Lane Keller,
Abraham Koshy & Mithileshwar Jha, Pearson Education
2. Marketing Management by R. Varshney, S. Chand
3. Marketing Management by Rajan Saxsena, Tata McGraw Hill
Reference books
1. Basic Marketing by Jr., William Perreault, Joseph Cannon and E. Jerome McCarthy
2. Marketing Management – Planning, Implementation and Control by V.S. Ramswamy and
S. Namakumari, McMillian
3. Business Marketing Management by M. Hutt, Cengage Learning
Semester III
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Ketan S. Vira Course Name: International Business
Batch: 2016-2018 Semester: III
Course Overview:
Globalization has thrown challenges and opportunities for businesses. International Business as the course
creates awareness amongst the management students to design strategies keeping in mind the components
of business environment. Moreover to explore the opportunities it is must that managers need to identify the
strategies they are going to use to expand and diversify. However regulations and international
organizations governing also need to be discussed. It is important for students to assess the competitiveness
so that the decision making can be more precise and accurate in terms of product and pricing. Course also
will help the student to examine the differences in the all functional areas while dealing across the
boundaries.
Course Outcome:
1. To list the concepts of globalization and international businesses
2. To identify the opportunities and challenges in international business environment
3. To design alternative strategies for global markets
4. To compare the environment of the countries based on the stage of development
5. To recognize the impact of international organizations and regulations
International Business - 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No
Particulars Nos of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction to International Business
a) Objective, Scope, Importance and Current
enTrds b) Domestic Business v/s International
Business c) Reasons For International Business –
For Corporate and Country d) Modes of Entry and
Operation
2 Sessions
of 3 Hours
1 and 2 Lecture and
Case based
teaching
2 PEST Factors and Impact on International
Business
a) Risk Analysis b) Decisions to overcome or
managing risks – a live current case
1 Session
of 3 Hours
1 and 2 Country
Analysis
Activity
3 Investment Management in International Business
a) Foreign Direct Investment b) Offshore Banking
c) Foreign Exchange Dealings and numericals in
business d) Resource Mobilization through
portfolio/GDR/ADR e) Other options of funding
in ventures and case discussions
1 Session
of 3 Hour
3 and 5 Lecture and
Assignment
4 Multinational Corporations
a) Structure, system and operation b) Advantages
and Disadvantages – Case discussion c) Current
Opportunities of Indian MNCs and Case
discussion d) Issues in foreign investments,
technology transfer, pricing and regulations;
International collaborative arrangements and
strategic alliances
1 Session
of 3 Hours
1, 4 and 5 Lecture and
Case Study
5 Globalization
a) Concept and Practice b) Role of Global
Organisation and Global Managers c) Stages of
building Global companies and competitiveness d)
Global competitive advantages of India - Sectors
and Industries – Case study
2 Sessions
of 3 Hours
1, 2 and 3 Case Study
Reference Text
1. International Business – Daniels and Radebough
2. International Business – Sundaram and Black
3. International Business – Roebuck and Simon
4. International Business – Charles Hill
5. International Business – Subba Rao
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Ketan S. Vira Course Name: Strategic Management
Batch: 2016-2018 Semester: III
Course Overview:
Business organizations have to run and manage in the dynamic business environment. To perform
efficiently and to grow steadily in the present competitive business environment, business
organizations after understanding competitors move have to devise strategy. This course plays
very important role in the career of students when they are in decision making capacity. Decisions
need to scientific, logical and justifiable. This course teaches students in these three areas by
understanding environment, industry and competitors moves.
Course Outcome:
6 International Organisations and their role in
international business
a) WTO b) World Bank c) ADB d) IMF and
others Case study
1 Session
of 3 Hour
1,4 and 5 Lecture and
Case based
teaching
7 Regional Trade Agreements and Free Trade
Agreements (RTA and FTA)
a) NAFTA b) EC c) ASEAN d) COMESA e)
LAC f) Others – Case Study
1 Session
of 3 Hours
1, 4 and 5 Webinar
and Case
lets
8
Trade Theories and relevance in International
Business
a) Absolute advantage b) Comparative advantage
c) Competitive advantages d) Purchasing power
points e) PLC theory f) Others – Case study
1 Session
of 3 Hours
2 and 3 Lecture
9 International Logistics and Supply Chain
a) Concepts and Practice b) Components of
logistics and impact on trade c) Others – Case
Study
1 Session
of 3 Hours
1 and 2 Case based
teaching
10 International HR Strategies
a) Unique Characteristics of Global HR b) HR –
Challenges c) Ethical Issues d) Regulator, Aspects
of HR e) Others - Case Study
1 Session
of 3 Hours
1,2 and 5
Case based
teaching
11 Emerging Developments and Other Issues:
Growing concern for ecology; Counter trade; IT
and international business.
1 Session
of 3 Hours
3 and 4 Newspaper
Analysis
and Case
Study
12 Case Studies and Presentations 2 Sessions
of 3 Hours
1. To describe the strategic management process along with role of vision and mission
2. To identify the components of strategic process
3. To formulate strategy understanding the situation in terms of environment and competitor
4. To evaluate alternatives using tools and techniques for environment assessment
5. To review and control strategies
Sr.No Particulars Sessions Course Outcome that
can be linked
Pedagogy
1 Introduction to Strategic
Management
1 Session of 3
Hours Each
1 Lecture
2 Strategic Management
Process : Vision,
Mission, Goal,
Philosophy, Policies of
an Organisation
1 Session of 3
Hours Each
1 and 2 Lecture and Class Activity
on understanding
relevance of Mission and
Vision
3 Strategy, Strategy as
planned action, its
importance, Process and
advantages of planning
Strategic v/s Operational
Planning
1 Session of 3
Hours Each
1 and 2 Lecture and Case Study
4 Strategy Choices
Hierarchy of Strategies
Types of Strategies
Porter‟s Generic
Strategies Competitive
Strategies and Strategies
for different industries
and company situations
Strategy Development
for Non-profit, Non-
business oriented
organizations
Mckinsey‟s 7 S Model:
Strategy, Style,
Structure, Systems,
Staff, Skills and Shared
values.
2 Sessions of 3
Hours Each
1, 2 ,3 and 4 Lecture, Caselets and
Mind Tools Work -Sheet
5 External and Industry
Analysis General
Environment Industry /
Competitive
Environment Identifying
industry‟s dominant
features Porter‟s Five
Forces of Competitive
Analysis Analytic Tools:
EFE Matrix and CPM
1 Session of 3
Hours Each
1,2,3 & 4 Lecture and Work-Sheet of
Mind Tools
6 Internal Analysis
Assessment of Company
Performance
Management & Business
Functions Framework
Other Frameworks for
Organisational and
Internal Analysis
Analytical Tool: IFE
MatrixInternal Analysis
Assessment of Company
Performance
Management & Business
Functions Framework
Other Frameworks for
Organisational and
Internal Analysis
Analytical Tool: IFE
Matrix
1 Session of 3
Hours Each
1,2,3 & 4 Lecture, Case Study and
Use of Matrices
7 Strategy Analysis and
Formulation Tools
SWOT Matrix SPACE
Matrix BCG Matrix IE
Matrix GE – McKinsey
Matrix Grand Strategy
Matrix Strategy Mapping
and the Balanced
Scorecard
1 Session of 3
Hours Each
3 and 4 Lecture, Case Study and
Plotting of Matrix Exercise
8 Growth Accelerators:
Business Web, Market
Power, Learning based.
Management Control,
Elements, Components
of Management
Information Systems
1 Session of 3
Hours Each
3 and 4 Assignment and Lecture
9 Strategy Evaluation and
Control Performance
Measurement and
Monitoring
1 Session of 3
Hours Each
3,4, and 5 Lecture
10 Financial Projections and
Financial Impact of
Strategies
1 Session of 3
Hours Each
4 Lecture and Assignment
11 Miscellaneous
Management Topics
Social Responsibility
Environmental
Sustainability Value
Chain Analysis
Economic Value Added
(EVA) Market Value
Added (MVA) Strategic
Issues in a Global
2 Sessions of 3
Hours Each
4 and 5 Case Study and Practicals
Specialization : Finance
GNVS Institute of Management
M.M.S. III (Finance specialization) Academic Year: 2017-18
Faculty: Dr Latha Sreeram Course Name: Banking and Financial Services Institution
Batch: 2016-2018 Semester: III
Course Overview:
Essential understanding of banking and other Financial services Instituitions is required for preparing for
a successful career in banking and financial services. The course has the opportunity to investigate and
analyse a range of issues relating to the financial markets, the core elements of banking and the financial
world at large. It includes the workings of the sector both from an organisational point of view and in
respect of the financial markets. It also leads to understanding of the commercial environment in which
banks operate. Similarly it covers the Products and preparation of Financial Statements of Insurance
company and other significant Financial Institutions.
Course Outcome:
1. To understand different kinds of financial services provided by financial Institutions. 2. To understand various products and Services provided by retail banking and corporate banking
services including preparation of financial statements.
Environment
12 Case Studies and
Presentations
2 Sessions of 3
Hours Each
3. To identify various products and services prepared by the Insurance companies and preparation of their financial statements
4. To comprehend with mutual fund products. 5. To have indepth knowledge of financial services related to receivables. Leasing, venture capital etc
Sr. No Particulars Nos of
Sessions
Allotted
Course
Outcomes can be
linked
Pedagogy
1 Introduction to Financial Services Asset/Fund based services Fee based services.
1
Sessions
of 3
Hours
1 and 2 Lecture
2 Banking products and services Loan-based services: retail loans, corporate loans, treasury products, housing finance, debt syndication, loan securitization. IT-based services: Internet banking and mobile banking- innovation in banking services.
1
Session
of 3
Hours
1 and 2 Lecture,
Numerical
3 Insurance products and services Concept, principles of insurance, types, major products, market players.
1
Session
of 3
Hour
3 Lecture
Numerical
4 Mutual Fund Products Concept, types of mutual funds, other schemes and investment plans, REITS, costs involved
2
Session
of 3
Hours
4 Lecture ,
5 Leasing Concept and classification, significance and limitation, accounting, reporting and taxation financial evaluation
1
Sessions
of 3
Hours
5 Numerical
6 Hire purchase finance and consumer credit Concept, accounting, reporting and taxation framework, financial evaluation.
1
Session
of 3
Hour
5 Lecture
7 Factoring, forfeiting and bills discounting Concept, factoring and forfeiting services in India, bill discounting schemes
1
Session
of 3
Hours
5 Numerical
8 Merchant banking services Concept, merchant banking functions, pre-issue management services, post-issue management services.
1
Session
of 3
Hours
4 and 5 Lecture ,
Numerical
9 Venture capital financing Concept, types of venture funds, process of investment, investment valuation, structuring a deal, monitoring
1
Session
of 3
Hours
5 Lecture
and follow-up.
10
Credit Rating Concept, credit rating agencies and their role, rating process and methodology, rating symbols and grades.
1
Session
of 3
Hours
1 and 5
Lecture
11 Preparation of Financial statements of Banks
1
Session
of 3
Hours
1 and 2
Numerical
12 Presentation 2
Sessions
of 3
Hours
Technical
session
Reference Text:
1. M Y Khan, Financial Services.
2. Pratap Giri S , Investment Banking
3. Prashant Das and Divyanshu Sharma , Real Estate Finance in India
GNVS Institute of Management
M.M.S. II (Finance) Academic Year: 2017-18
Faculty: Prof. Hitesh Punjabi Course Name: Financial Markets and Institutions
Batch: 2016-2018 Semester: III
Course Overview:
The course provides a detailed overview of various financial markets by focusing on
different financial instruments and market participants trading them. The course also covers such
topics as central banking and financial regulation, behavioral finance and market inefficiencies,
and history of financial markets. Course Outcome:
1. To understand different components of the Indian Financial system and their functions.
2. To comprehend various products issued through different financial institutions in the primary
and secondary markets.
3. To understand the fixed income market, the different instruments and concepts related to it.
Financial Markets and Institutions- 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Indian financial system (IFS)
Historical evolution of IFS. Different
1 Session 1 Lecture
and
components of the financial system and
their functions
Financial markets - primary and
secondary markets; OTC and exchange
markets; and equity and debt markets.
classroom
discussion
2 The Role of the Central Bank – RBI
RBI‟s monetary policy in its proper
perspective in the overall IFS.
1 Session 1 Lecture
and
classroom
discussion 3 Stock Exchanges of the Country and
Primary Markets.
Evolution of stock exchange and their
role in shaping the financial scenario of
a country.
1 Session 1&2 Lecture
and
classroom
discussion
4 Secondary Markets
Products involved in domestic and
foreign markets, institutions involved,
stock and other exchanges, clearing
house mechanisms and clearing
corporation, broking houses and
portfolio management services.
2 Session 1&2 Lecture
and
classroom
discussion
5 Emerging Markets and Products
Alternate finance products and players,
such as crowd funding, product to
product finance, interest-free financial
products, thematic indexes.
2 Session 2 Lectures
and
classroom
discussion
s 6 Derivatives
Products-Forwards, futures, options
and swaps, Exotic options.
Financial market activities –
speculation, hedging and arbitrage.
1 Session 2 Lecture
and
exercises
7 Intermediaries
Mutual funds, insurance firms and
hedge
funds, commercial banks and
investment
banks.
2 Session 2 Lecture
and
classroom
discussion
8 Fixed income securities
Bond characteristics, bond types,
coupon
types, computation of different yields
and bond price, relationship between
yield and price, floaters and inverse
floaters.
2 Session 3 Lecture
and
exercises
9 Fixed income securities
Spot rates and forward rates, zero
coupon yield curve, theories of term
structure of interest rates.
Fixed income risk measures: duration,
modified duration, convexity and price
value of basis point.
2 Session 3 Lecture
and
exercises
10 Foreign Exchange Markets 1 Session 1 Lecture
and
classroom
discussion
GNVS Institute of Management
M.M.S. II (Finance) Academic Year: 2017-18
Faculty: Prof. Ashok Dhingreja Course Name: Financial Regulation
Batch: 2016-2018 Semester: III
Course Overview:
The stream which deals with managing various securities and creating an investment objective
for individuals is called portfolio management. Portfolio management refers to the art of
selecting the best investment plans for an individual concerned which guarantees maximum
returns with minimum risks involved. Course Outcome:
1. To understand the regulations and its framework involved in financial system. 2. To learn major intricacies of financial regulations.
Financial Regulation - 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1
Introduction to Financial
Regulations
1 Session 1 Lecture
and
Need and significance of Indian
financial
system regulations, structure of
financial
regulations in India, global financial
crisis
– response of the Indian regulations.
discussion
2 Reserve Bank of India (RBI)
Functions of RBI, credit control
measures,
qualitative credit control and
quantitative
credit control, regulatory measures
taken
by RBI to facilitate financial inclusion.
Securities and Exchange Board of
India
(SEBI): Introduction to SEBI Act
(1992)
– powers and functions of SEBI.
2 Session 2 Lecture,
conceptual
discussion
and
practical
case
examples
3 Introduction to important SEBI
Regulations pertaining to Capital
Market:
Issue of Capital and Disclosure
Regulations (2009).
SEBI (Prohibition of Insider Trading)
Regulations – 2015.
SEBI (Prohibition of Fraudulent and
Unfair Trade Practices Related to
Securities Market) Regulations – 2003.
SEBI Substantial Acquisition and
Takeover Regulations – (2011).
Mutual Fund: SEBI (Mutual Funds)
Regulations – 1996.
2 Session 1&2 Lecture,
conceptual
discussion
and
practical
case
examples
4 Insurance Regulatory and
Development
Authority (IRDA)
IRDA Act, Salient features of the
IRDA
Act, 1999, IRDA (protection of policy
holder interests) Regulations 2002, its
duties, power and functions of
authority.
Competition Commission of India
Concept of competition , development
of
Competition Law, Competition Policy -
Competition Act, 2002 - Anti
Competitive
Agreements, abuse of dominant
position,
combination, regulation of
combinations,
competition commission of India,
2 Session 2 Lecture
and
practical
case
discussion
appearance before commission and
Appellate Tribunal, compliance of
Competition Law. 5 Foreign Exchange Management and
Regulations
Objectives and definitions under
FEMA,
1999,current account transactions and
capital account transactions,
establishment
of branch, office etc. in India,
realization
and repatriation of foreign exchange,
authorized person, penalties and
enforcement, foreign contribution
(Regulation)Act, 2010.
2 Session 2 Lecture
and
practical
case
discussion
6 Prevention of Money Laundering
Genesis, prevention of Money
Laundering
Act, 2002, concept and definitions,
various transactions, etc., obligations of
banks and financial institution, KYC.
2 Session 2 Lecture
and case
law
discussion
7 Regulatory framework for
International Funds
Regulations framework for rising fund
through: Global Depository Receipts
(GDRs) and American Depository
Receipts (ADRs), External Commercial
Borrowings.
Foreign Direct Investment
Regulations:
Foreign Direct Investment (FDI)
Policy.
SEBI (Foreign Portfolio Investors)
Regulations -2014, SEBI (Alternate
Investment Fund) Regulations – 2012.
2 Session 1&2 Lecture,
conceptual
discussion
and
practical
case
examples
8 Regulatory framework related to
Credit
Rating Agencies:
SEBI (Credit Rating Agencies
Regulations) – 1999.
2 Session 1&2 Lecture
and
discussion
GNVS Institute of Management
M.M.S. II (Finance) Academic Year: 2017-18
Faculty: Prof. Hitesh Punjabi Course Name: SAPM
Batch: 2016-2018 Semester: III
Course Overview:
The stream which deals with managing various securities and creating an investment objective
for individuals is called portfolio management. Portfolio management refers to the art of
selecting the best investment plans for an individual concerned which guarantees maximum
returns with minimum risks involved. Course Outcome:
3. To have in depth knowledge of financial markets. 4. To understand the factors affecting the prices of different assets and to create an optimum
portfolio based on given risk conditions. 5. To understand the need for continuous evaluation and review of the portfolio with different
techniques. 6. To learn technical analysis to predict price movements based on indicators and forecasting
techniques.
SAPM - 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No
Particulars
Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Introduction to securities 1 Session 1 Lecture and Classroom
discussion 2 Securities - Risk and return analysis
Types of securities, probability v/s
absolute loss in risk management,
Volatility in prices, statistical tools for
risk calculation.
1 Session 2
Lecture and exercises 3 Efficient Market Hypothesis
Random walk theory, significance, usage.
1 Session 2
Lecture and exercises
4 Equity research and valuation
Sources of financial information,
industry analysis, company analysis,
valuation of equity shares. 2 Session
2&3
Lecture and
Problem solving 5 Fixed income security analysis
Systematic and unsystematic risk, warrants and convertibles, bond valuation
1 Session 1
Lecture and
Problem solving
6 Indexing and Benchmarking
Creation of an index, adjusting for
corporate adjustments in the index,
tracking an index.
2 Session 3
Lecture and
Problem solving
7 Technical analysis
Dow theory, types of charts. Japanese
candle stick patterns, chart patterns,
technical indicators..
2 Session 4
Lecture and
Problem solving
8 Capital market theories
Capital asset pricing model, portfolio
risk and return.
2 Session 3
Lecture 9 Factor models and arbitrage pricing
theory
Factor based valuation models, Risk
free arbitrage.
1 Session 2&3
Classroom Discussion 10 Investment decision theory
Timing, allocation, buy, hold, sell,
short.
1 Session 2&3
Problem Solving 11 Portfolio theory
Construction and analysis, portfolio
optimization, portfolio management
strategies, portfolio performance
measurement.
1 Session 2&3
Classroom Discussion
Specialization : HR
GNVS Institute of Management
M.M.S. II Academic Year: 2017-18
Specialization: HRM
Faculty: Darryl Cabral Course Name: Compensation and Benefits
Batch: 2016-2018 Semester: III
Total Session 15*3 Hours Marks: 100
Course Overview:
This course is featured with a framework for implementing compensation and benefits systems to
attract and retain a high performance workforce in a global environment. The focus is on the role
of human resources in managing competitive rewards and pay plans. Specific topics include
compensation administration, job evaluation and pay structures, base and incentive pay, increases
and bonuses, executive compensation, and employee benefits plans including required, voluntary,
and retirement options. Using the Total Compensation Model, an integrated decision-making
framework, this course is designed to provide students with an understanding of the “art and
science” of creating strategic compensation and rewards systems with due regard to the legal
context. The course provides a comprehensive overview of compensation management strategies
in organizations.
Course Outcomes:
Upon completion of this course, students will demonstrate competence in the following areas:
1. Assess the relationship between an organization's business strategy and its pay systems.
2. Develop procedures for valuing jobs within organizations.
3. Describe the components of a compensation and non-compensation system and the need to
combine them into an effective reward system.
4. Analyze how compensation motivates employee performance that supports work unit and
organizational effectiveness by rewarding employee-achieved results and behaviors
demonstrated
5. Examine various compensation structures.
6. Evaluate compensation within various prevailing legal provisions.
Teaching/Learning Plan:
SR.
No. TOPIC Pedogogy (Audogogy) Sessions
Relation
with Course
Outcome
1
Human Resources
Philosophy and Approach
for an Organization
Case Study/ Group Discussion 1 Session CO -2
2
Reward Strategies – Articulating
and understanding business context
for reward strategies
Case Study/ Group Discussion 1 Session CO -1
3
Elements of Reward Strategy –
Understanding Reward
Management
Case Study/ Group Discussion 1 Session CO -1
4 Compensation / Remuneration place
in Reward Strategy Case Study/ Group Discussion 1 Session CO -1
5 Understanding Elements of
Compensation Structure Case Study/ Group Discussion 1 Session CO -3
6 Costing the CTC of each element of
Compensation Structure Case Study/ Group Discussion 1 Session CO -5
7 Understanding the concept of
Inflation Case Study/ Group Discussion 1 Session CO -3
8
Understanding Provident Fund,
ESIC, Gratuity, Superannuation,
Bonus under Payment of Bonus Act
Case Study/ Group Discussion 1 Session CO -6
9 Types of Variable Pay Case Study/ Group Discussion 1 Session CO -5
10 Understanding Income Tax Case Study/ Group Discussion 1 Session CO -6
11 Arriving at the CTC of an
employee/ candidate Case Study/ Group Discussion 1 Session CO -5
12 Remuneration Survey Case Study/ Group Discussion 1 Session CO -4
13 Equity Compensation Plans Case Study/ Group Discussion 1 Session CO -5
Reference Text :
1. Textbook of HRM – P. Subha Rao.
2. Managing Human Resources – Bohlander, Snell, Sherman
3. Compensation Management – Dipak Kumar Bhattacharya – Oxford Publications
4. Compensation Management in a Knowledge Based World – Richard I Henderson –
Pearson Publications.
GNVS Institute of Management
M.M.S. II Academic Year: 2017-18
Specialization: HRM
Faculty: Jay Acharya & Dr. Nanady Course Name: Competency Based HRM and Performance
Management
Batch: 2016-2018 Semester: III
Total Session 15*3 Hours Marks: 100
Course Overview:
The VUCA world makes extraordinary demands from Human Resources, and meeting these
demands requires a unique combination of knowledge, skills, attitudes, and effective human
resource development policies & strategies to nurture these competencies. Competency
Management Methodology is one of the most powerful tools that can be used to significantly
improve organisational performance and ensure the achievement of its goals/mandates and
objectives. Research shows that Competency Management can produce significant performance
benefits, potentially improving the probability that an organisation will succeed by 85% or more.
Competency Management make their most profound contributions when they are well designed &
properly administered. This course focuses on the designing and implementing competency
management and it will equip students with the requisite capability to develop competency
frameworks for various industries.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Analyse both theoretical and application-oriented inputs on competency mapping and
developing mapped competencies.
2. Apply the concept of competency and competency based HR practices.
3. Apply the various approaches towards building a competency model
4. Develop an integration between the applications of competency model with other HRM
functions.
5. Develop the Performance Management system and strategies which can be adopted by the
various industries.
Teaching/Learning Plan:
SR.
No. TOPIC Pedogogy (Audogogy) Sessions
Relation
with Course
Outcome
1
Basic Understanding concept of
Competency and its relevance to
modern day Organizations.
Case Studies, Class Discussions 1 Session CO -1
2 Methods of Data Collection for
Mapping Case Studies, Class Discussions 1 Session CO -2
3 Competency Mapping and
Assessment Case Studies, Class Discussions 2 Session CO -2,3
4 Conceptual Framework of
Performance Management Case Studies, Class Discussions 2 Session CO -4
5 Implementation of Performance
Management System, issues and
challenges
Case Studies, Class Discussions 1 Session CO -5
6 Performance Management and
Employee Development Case Studies, Class Discussions 2 Session CO -5
7 Conducting Staff Appraisals Case Studies, Class Discussions 1 Session CO -5
8 Performance Consulting: Case Studies, Class Discussions 1 Session CO -5
9 Reward for Performance Case Studies, Class Discussions 1 Session CO -5
10 Ethics in Performance Management Case Studies, Class Discussions 1 Session CO -5
Reference Text :
1. Armstrong, M. & Baron, A., Performance Management and development, Jaico Publishing
House, Mumbai.
2. Armstrong, M., Performance management: Key strategies and practical guidelines, Kogan
Page, London.
3. Bagchi, S. N., Performance management, Cengage Learning India
4. Bhattacharyya, D.K., Performance management systems and strategies, Pearson Education
5. Seema Sanghi: „Handbook of Competency Mapping‟; Response Books; Latest Edition
6. Ganesh Shermon: „Competency based HRM‟; Tata McGraw Hill; Latest Edition.
7. Whiddett and Hollyforde: „A Practical Guide to Competencies‟; Chartered Institute of
Personnel and Development; Latest Edition.
GNVS Institute of Management
M.M.S. II Academic Year: 2017-18
Specialization: HRM
Course Name: Human Resource Planning and Application of Technology in HR
Faculty: Jay Acharya
Batch: 2016-2018 Semester: III
Total Session 15*3 Hours Marks: 100
Course Overview:
In pursuit of sustainable competitive advantage, human resources play an integral role in achieving
the future direction of strategic business objectives. The human resource area not only guides and
supports employees and managers through the process; they also filter change across all functions
of the organization. Human resource planning enhances organizational performance by providing a
unified focus and communicating performance expectations to employees. The course focuses on
examination of the policies and procedures for the planning, acquisition, deployment, and retention
of a workforce of sufficient size and quality to allow an organization to attain its strategic goals.
In addition, the course will cover the topics like use of technology in HRP, issues like workforce
diversity and HR Analytics.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Analyse the concept of workforce diversity, job analysis and selection
2. Apply technology in HR
3. Formulate HR Plan by using various methods of forecasting
4. Devise people strategy along with HR Analytics in system
Teaching/Learning Plan:
SR.
No. TOPIC Pedogogy (Audogogy) Sessions
Relation
with Course
Outcome
1 Human Resource Planning Case Studies, Class Discussions 3 Session CO -1,3
2
Job Analysis, HR Planning and
Selection in the Modern
Business Environment
Case Studies, Class Discussions 3 Session CO – 1,3
3 Workforce Diversity Case Studies, Class Discussions 2 Session CO -1
4 Technology in Human Resource Case Studies, Class Discussions 2 Session CO -2
5 Introduction to Analytics Case Studies, Class Discussions 3 Session CO -4
Reference Text :
1. Human Resource Planning – James W Walker
2. Human Resource Development – Uday Kumar Haldar – Oxford Publications
3. Managing Diversity: Toward a Globally Inclusive Workplace Book by Michalle E. Mor
Barak.
4. HR Analytics: The What, Why and How : Tracey Smith
5. Human Resource Planning – D.K Bhattacharya
6. Human Resource Planning – M.S Reddy
7. Planning & Managing Human Resources – William J Rothwell, H.C Kazanas
PROGRAM:MMS: Batch 2016 – 2018, Academic Year 2017-18
Course Outcomes: by the end of this course, students should be able to understand;
1. Concept of IR & ER, history, evolution, changing paradigm and different approaches to IR.
2. Sources of labour laws and linkages with the Constitution
3. Management, methods and machinery of resolving conflicts/disputes.
4. The theoretical aspects, problems and issues in arbitration and collective bargaining.
5. Workers’ participation in management – How TQM promotes employee participation?
6. Labour Laws and their implications on IR
7. Role of trade unions, Government and employers in IR, structure of trade unions & labour judiciary and labour machinery in India
8. The rationale, nature and scope of labor laws and its significance on IR and salient provisions of important labour laws.
9. Managing employee relations at work.
Module
Sr. No.
Content Sessions
allotted
Pedagogy Course/Learning
outcomes
linkages
1.
Overview of IR
IR history in brief,System approach to IR and IR model,
Collective Bargaining, Basic
Grievance machinery and
disciplinaryprocedure
Importance of Workers Participation in Management
with fewegs.
Relating IR to laborlaws
Labor laws with IR
implications forfuturistic India
5 Lecture, ppts,
class discussions
Group
Presentations,
Assignments,
This is to give a
snapshot of IR and the
faculty to relate
importance of IR to
Labor Laws, changing
dynamics of IR (1, 3,
4,5, 7 and 8)
2
Introduction to Labor Laws
Government of India Structure, Constitutional provisions forlabor
Structure of Courts and appropriate authorities in
India.
Principles of LaborLaws
Classification of Labor Laws
viz: Regulative,
Employment,Wage,
Social Security &IR
2 Lecture, ppt &
Case Law
Understanding court
jurisdictions and
basics of labor laws
(2 and 3)
Semester : III-Core
Title of the Subject / course : Labour Laws and Implications on Industrial
Relations
Professor Name : Dr. R K Saily
Credits : 4 Duration : 40
3
Industrial Relations
Legislations
Industrial Dispute Act1947
Trade Union Act 1926&
2 Lecture, ppt
&Case Laws
To study history,
provisions, case laws &
amendments under
each law. (6 and 8)
MRTUP & PULP 1971 (only unions politics &
recognition provision)
Industrial Employment
(Standing Order)
Act1946
4
Regulative Laws
The Factories Act,1948
The Bombay Shop and
Establishment Act,1948
1 Lecture, ppt
& Case Laws
To study history,
provisions, case laws &
amendments under
each law. (6 and 8)
5
Social Security Legislations
Workmen‟s Compensation
Act 1923 (withsums)
ESI Act1948
Gratuity Act1972
Provident Fund Act & Mis.
1952
1 Lecture, ppt &
Case Laws
To study history,
provisions, case laws &
amendments under
each law. (6 and 8)
6
Wage Legislations
Payment of WagesAct 1936
Minimum Wages Act1948
1 Lecture, ppt &
Case Laws
To study history,
provisions, case laws &
amendments under
each law. (6 and 8)
8
Overview of few laws
Maternity Benefit Act1961
Apprentice Act1961
Employment ExchangeAct 1951
Payment of Bonus Act1965
1 Lecture, ppt &
Case Laws
Just an overview needs
to be taught (6 and 8)
Text and Reference books
1 Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India. Himalaya Publishing House
2 Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya Publishing House
3 Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations in India. Himalaya Publishing House
4 Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour Legislation. Himalaya Publishing House
5 Kapoor, N.D: Elements of Mercantile Law. Sultan Chand & Sons
Assessment
Internal 40%
Semester end 60%
GNVS Institute of Management
M.M.S. II Academic Year: 2017-18
Specialization: HRM
Faculty: Dr Mrinali Tikare Course Name: Organization Theory, Structure and Design
Batch: 2016-2018 Semester: III
Total Session 15*3 Hours Marks: 100
Course Overview:
Organization theory is an evidence-based, sociological approach to organizations that allows
managers to analyze and design organizations (i.e., firms as well as non-profit organizations) more
effectively. This course introduces the ―macro‖ theories of organization. It focuses on the
organization as a whole and its relationship with the environment. Special topics include
organizational effectiveness, technology, structure, processes, management, power, politics, and
culture. Both theoretical underpinnings and practical applications are equally emphasized in this
course. In short, the knowledge about OTSD can make or break organizations and careers.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Analyse the principles of organization theory which will enable them to understand,
predict, and influence organizational design/structure and development.
2. Apply the impact of dynamic environment, strategy, technology, organizational culture,
change, and organizational size on organizational and interorganizational relationships.
3. Develop an analytical skills in linking design/structure to performance. They can also
develop the decision making skills and its implication in hierarchies, bureaucratic designs,
organizational power and politics.
4. Compare and link organizational design to global business strategies and practices.
Teaching/Learning Plan:
SR.
No. TOPIC DETAILS
Pedogogy
(Audogogy) Sessions
Relation
with Course
Outcome
1
Overview on
Organization
Theory
Revision of Subjects like -
Perspective Management,
Organization Behaviour, Team
and Leadership and Human
Resource Management
Indepth Discussion on
2nd Function of
Management
'Organizing' and 14
Principles of Henry
Fayol
1 Session CO -1
2 Organization
Structure Meaning, Definitions, Three
Dimension of Structure Standalone Session 1 Session CO -1
3 Strategy and
Structure
Meaning of Strategy, Levels and
Types of strategy . Theories -
Chandler, Snow & Miles, Porter
and Millers Work
Standalone Session 1 Session CO -1,2
4 Size and
Structure
Meaning of Size, Theory of Peter
Blau, Aston group. Criticism of
Size Imperative Standalone Session 1 Session CO -1,2
5 Technology and
Structure
Meaning of Technology, Theory
: Woodword, Perrow and
Thompson Standalone Session 1 Sessions CO -1,2
6 Environment and
Structure
Meaning of Environment,
Theories of Environment,
Population Ecology,
Environment Strategy,
Relationship between
Organization
Standalone Session 3 Sessions CO -1,2,3
7 Power Control Meaning of power, Power and
Politics, Group Decision Making,
Sources of power Standalone Session 1 Session CO – 2,3
8 Organization
Designs Five Basic elements of structure,
Five types of Design
Presentation by
Students 1 Session CO -1,2,3
9
Types of
Structures and
Global Designs
Six Types of structure and
Global strategy, global structure
and Designs Standalone Session 1 Sessions CO - 4
10
Organization
Culture and
Structure
Meaning of Culture,
Characteristices of Culture,
Types of Culture, Classification
of Culture, Evolution of Culture,
Culture and Structure, Change of
Culture?
Standalone Session 1 Session CO -3,4
11 Change and
Innovation
Meaning, Elements of Change,
Process of Change, Stuructral
Change, Implementation of
Change
Standalone Session 1 Session CO -3,4
12 Conflict Meaning, Causes of Structural
Conflict, Resolution of Conflict Standalone Session 1 Session CO -3
13 Organizational
Effectiveness Meaning, Four Approaches Standalone Session 1 Session CO -3,4
Reference Text :
1. OTSD - R. Daft – 11th Edition
2. OTSD - S. Robbins – 3rd Edition
3. OTSD - G. Jone
4. Organizational Excellence - Pradeep Khandwala
GNVS Institute of Management
M.M.S. II Academic Year: 2017-18
Specialization: HRM
Faculty: Dr. Keshab Nandy Course Name: Training and Development
Batch: 2016-2018 Semester: III
Total Session 15*3 Hours Marks: 100
Course Overview:
Organizations must become more adaptive by learning from their experiences and reacting more
quickly to environmental change. This course deals with the process of training and developing
people in organisations. It covers a variety of approaches to instruction and learning and contrasts
these with their practical application. It also includes the study of core functions of human
resource development and the development of an understanding of workplace competency
standards. Students will learn to design and conduct needs analyses and to plan, implement and
evaluate training programs along with training techniques and the skills required to deliver a
training program. The special highlight of the course will be financial planning and investment
with cost-benefits analysis in training programs.
Course Outcomes:
Upon successful completion of the requirements for this course, students will be able to:
1. Articulate how training and development relates to human resources.
2. Describe how training and development impacts performance management.
3. Contrast the various methods for effective training.
4. Conduct needs analyses.
5. Design and evaluate training programs.
6. Describe the financial implications of training and development.
7. Incorporate learning and motivational theories into program design.
Teaching/Learning Plan:
SR.
No. TOPIC Pedogogy (Audogogy) Sessions
Relation
with Course
Outcome
1 Introduction to human resource
development
Case Study/ Role-play/
Group Discussion 1 Session CO -1
2
Overview of Training in
Organizations
Planning for Training and
Development
Case Study/ Role-play/
Group Discussion 1 Session
CO -2
3 Learning organization Group Discussion 1 Session
CO -2
4 Principles of adult learning and
different methodologies
Case Study/ Role-play/
Group Discussion 1 Session
CO -3
5 Training Administration Case Study/ Role-play/
Group Discussion 1 Session
CO-5
6 Training Need assessment Case Study/ Role-play/
Group Discussion 1 Session
CO -4
7 Competency modeling and
mapping
Case Study/ Role-play/
Group Discussion 1 Session
CO -4
8 Designing Training Modules Case Study/ Role-play/
Group Discussion 1 Session
CO-5
9 Implementation of Training Case Study/ Role-play/
Group Discussion 1 Session
CO-5
10 Exploring various types of
training
Case Study/ Role-play/
Group Discussion 1 Session
CO-3
11
Introduction to training
evaluation, cost benefit
analysis and ROI
Case Study/ Role-play/
Group Discussion 1 Session
CO - 6
12 Management Development. Case Study/ Role-play/
Group Discussion 1 Session
CO-7
13
Methods of Planning & Organizing
conferences, seminar etc
Introduction to Training
Audit.
Case Study/ Role-play/
Group Discussion 1 Session
CO - 7
Reference Text :
1. Effective Training Systems, Strategies and Practices : P. Nick Blanchard, James W
Thacker second edition Pearson Education
2. Employee Training and Development by Raymond A Noe, 3ed. McGraw Hill Publication
(International Edition)
Specialization: Marketing
GNVS Institute of Management
M.M.S. 3 (Specialization: Marketing) Academic Year: 2017-18
Faculty: Dr. Barnana Sarkar
Course Name: Consumer Buying Behaviour Batch: 2016-18
Semester: 3
Course Overview:
The study of consumer behaviour provides us with reasons why consumers differ from one another in
buying using products and services. We receive stimuli from the environment and specify marketing
strategies of different products and services, and responds to the stimuli in terms of either buying or not
buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes
through the process of making his decision. The study of consumer behaviour (CB) is very important to the
marketers because it enables them to understand and predict buying behaviour of consumers in the
marketplace.
Course Outcome:
1. To identify role of consumers in marketing
2. To understand consumer decision process as social unit
3. To apply consumerism in Indian and Global Markets
4. To learn about buying process of an organization
5. To be able to understand and respond to dynamic and diverse consumer base
Distribution and SCM - 15 Sessions of 3 Hours 100 Marks Sem III
Sr. No
Particulars Nos of Sessions Allotted
Course Outcomes can be linked
Pedagogy
1 Introduction – Strategic issues in channel decisions
1 Sessions of 3 Hours
1 and 2
Lecture and Case based teaching
2 Issues in channel design : Resources Vs need for control, types of product, consumer behaviour, modification of channel.
1 Session of 3 Hours
1 and 2 Lecture and Case based teaching
3 Managing channel conflicts – Goal conflict, Role conflict, Communication failure.n Building strong brands, demand pull, carrot and stick
1 Session of 3 Hour
1 and 2 Lecture and Assignment
4 Planning Physical Distribution: Tactical and Operational Technique
1 Session of 3 Hours
2 and 3 Lecture and Assignment
5 New Concepts in Logistics Channel Management and Communication Distribution Control and Performance Evaluation
1 Sessions of 3 Hours
2 and 3 Lecture and Case based teaching
6 Demand forecasting – different methods of forecasting ( Time series, moving averages)
1 Session of 3 Hours
2 and 3 Case based teaching
7
Inventories Control Techniques-ABC Analysis and VED Analysis, E.O.Q., Reorder level, Standard deviation Reliability Characteristics and check Techniques
1 Session of 3 Hours
2 and 3 Case based teaching
8 Floating or Process stock, Location and Selection of Warehouses Operations of warehouses,
1 Session of 3 Hours
2 and 3 Lecture and Case
Reference Text
4. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India
5. Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill
6. Consumer Behaviour in Indian Context, Suja R Nair, Himalaya Pub. House]\
7. Consumer Behavior building marketing strategy: Hawkins Best & Coney 7THedition McGraw Hill
International edition
8. Satish Batra & S. H. H. Kazmi: Consumer Behavior Text & Cases (Excel)
Material Handling, Characteristics of good warehousing
based teaching
9 Sourcing decisions in supply chain – In house Vs outsourcing decisions, supplier selection – auction and negotiations
1 Session of 3 Hours
2 and 3
Case based teaching
10 The procurement process, sourcing planning and analysis, benchmarking the supply chain and managing global supply chains
2 Session of 3 Hours
1 and 2 Case based teaching
11 Technology and supply chains – 3D printing and its impact, Material sciences ( Development of alternate materials )
2 Sessions of 3 Hours
1 and 2 Case based teaching
12 Case Studies and Presentations 2 Sessions of 3 Hours
GNVS Institute of Management M.M.S. III (Specialization Paper) Academic Year: 2017-18 Faculty: Prof. A.V Sakhardande Course Name: Distribution and SCM Batch: 2016-2018 Semester: III Course Overview: Business environment is witnessing rapid changes in operations of organisation. The forces of the change require organizations to be much more nimble and responsive. At the same time today’s consumers are more enlightened and educated and they empowered more than ever. This course will focus on logistic and supply chain strategies which can help organisation to serve customers. It will also focus on impact of SCM on making organisation globally competitive which will enable them to increase their market share. Course Outcome:
1. To develop an understanding of the role of distribution and supply chain in marketing and its importance in creating value to the customer.
2. To develop general understanding of current trends and challenges in supply chain management 3. To develop problem solving attitude amongst students by incorporating tactical and operational
techniques of physical distribution and inventory management Reference Text
1. Logistical Management- Donald J Bowersox
2. Logistics Management -Bowersox & Closs
3. Physical Distribution Management Logistical Approach- Dr.K.Khanna
4. S. L. Gupta: Sales and Distribution Management (Excel)
GNVS Institute of Management
M.M.S. III (Specialization Paper) Academic Year: 2017-18
Faculty: Dr. Sneha Amre Course Name: Marketing Strategy
Batch: 2016-2018 Semester: III
Course Overview: The main objective of Marketing strategy or strategic marketing management is to
achieve organizational goals and to maintain long term relationship with customers. It‟s a challenge to
create a customer orientation in today‟s rapidly changing economic and technological environments. This
course will help to meet these challenges by including traditional and cutting-edge practices. This course
covers all the basics and contemporary strategies of marketing with a grounding in traditional marketing but
also with an eye toward emerging practices.
Course Outcome:
1. To understand and predict changes in the macroeconomic environment and its impact on
marketing strategies.
2. To develop an ability to respond to the changes driven by consumer behaviours / new
technologies etc.
3. To improve student‟s ability to analyze business environment by using marketing metrics
4. To inculcate qualities of successfully executing marketing plan
Marketing Strategy - 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No
Particulars Nos of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction to Marketing strategy - Concept,
Principles, Understanding of Strategy &
Tactics
1 Sessions
of 3 Hours
1 Lecture and
Case based
teaching
2 Development of core competency through Value chain analysis and ansoff matrix
1 Session
of 3 Hours
2 and 3 Lecture and
Assignment
3 Porter five forces model 1 Session
of 3 Hours
1, 2 and 3 Lecture and
Assignment
4 PARTS model, value net model 1 Sessions
of 3 Hours
1, 2 and 3 Lecture and
Case based
teaching
5 Product strategy: product portfolio analysis 1 Session
of 3 Hour
1, 2 and 3 Lecture and
assignment
6 Product strategy: Product Policy decisions –
Line and Mix decisions
• Managing across the product life
cycle from pre-launch, pruning and
withdrawal from the market
1 Session
of 3 Hours
3 and 4 Case based
teaching
7
Branding and Brand Culture – Aligning with
organizational culture
1 Session
of 3 Hours
3 and 4 Case based
teaching
8 Marketing Plan
2 Session
of 3 Hours
2, 3 and 4 Live
project
9 Pricing strategies – Types of pricing
strategies: Cost-plus, Perceived
value, etc.
• Price band – Types and width of
price bands and its management
1 Session
of 3 Hours
3 and 4
Case based
teaching
10 Marketing Intelligence and Marketing Metrics
Assessment of key marketing metrics
2 Session
of 3 Hours
3 and 4 Lecture and
Assignment
Reference Text
1. Marketing Strategy – Boyd, Walker and Larreche McGraw Hill Irwin
2. Marketing strategy – Stephen Schnaars Free Press
3. Strategic Market management – David Aaker John wiley & sons
4. Strategic marketing text & cases – Craverns
– Return on Marketing Investment;
Market share and payback period;
Net Promoter score; Customer
satisfaction and share of wallet 11 Channel Policy 1 Sessions
of 3 Hours
3 and 4 Case
based
teaching
12 Case Studies and Presentations 2 Sessions
of 3 Hours
GNVS Institute of Management
M.M.S. III (Specialization Paper) Academic Year: 2017-18
Faculty: Prof. Rajesh Nambiar Course Name: Product and Brand Management
Batch: 2016-2018 Semester: III
Course Overview: Product and brand management involves the design and implementation of
marketing programmes and activities to build, measure, and manage brand equity. The course aims
to provide students with concepts and techniques to improve the long-term profitability of brand
strategies. The course involves numerous case studies to incorporate current thinking and
developments on these topics. .
Course Outcome:
1. To understand Role of Product Management in Contemporary Marketing Environment .
2. To Understand the fundamentals of Brand Management and branding process
3. To expose and sensitize the students with the practices of product and brand management
4. To understand the key issues in Product and Brand Management
Product and Brand Management - 14 Sessions of 3 Hours 100 Marks Sem III
Sr.
No Particulars
Nos of
Sessions
Allotted
Course Outcomes
can be linked Pedagogy
1 Introduction to Product Management, Role and Functions of Product Manager
1 Sessions
of 3 Hours 1
Lecture and
Case based
teaching
2 Product Mix and SBU Strategies and Portfolio Analysis
1 Session
of 3 Hours 3 and 4
Lecture and
Assignment
3 Understanding the relationship, Category Management and Planning
1 Session
of 3 Hour 3 and 4
Lecture and
Assignment
4 Product Decisions over PLC using Polly and
Cook Model 1 Session
of 3 Hours 3 and 4
Lecture and
Assignment
5 New Product Development Process 2 Sessions
of 3 Hours 3 and 4
Lecture and
Case based
teaching
6 Financial Decision on PLC 1 Session
of 3 Hours
3 and 4 Case based
teaching
7
Introduction to Brand Management
1 Session
of 3 Hours 2 and 3
Case based
teaching
8 Brand Prism by Kapferer Model and Brand Anatomy
1 Session
of 3 Hours 2 and 3
Lecture and
Case based
teaching
9 Brand Extensions, Category Extensions, 1 Session
of 3 Hours 2 and 3
Case based
teaching
10 Brand Equity – Concept and measure 1 Session
of 3 Hours 2 and 3
Lecture and
Assignment
11 Brand Management Summary 1 Sessions
of 3 Hours 2 and 3
Case based
teaching
12 Case Studies and Presentations 2 Sessions
of 3 Hours
Reference Text
1) Product Management – Lehmann 2) Strategic Brand Management – David Aaker 3) Strategic Brand Management - Keller, Jacob, Parmeshwaran 4) Product management in India, Third Edition, Majumdar 5) Product Management – S.A. Chunawalla, HPH 6) Brand Management –Indian Perspective by YLR Murthy
GNVS Institute of Management
M.M.S. II (Common Paper) Academic Year: 2017-18
Faculty: Dr Yashoda Durge Course Name: Sales Management
Batch: 2016-2018 Semester: III
Course Overview:
This course is designed to help student to understand function of sales and its importance. Managing
and motivating a sales force effectively is essential in an increasingly competitive world. This
course develops critical thinking skills, situational leadership, and the art of solving problems
related to sales process on the field.
Course Outcome:
1. To familiarize students with the sales management function and gain a deeper understanding
about sales organizations across sectors.
2. To help students develop an appreciation of Negotiations & Sales of Services and Physical
goods
3. Familiarizing the students with sales process techniques
4. Identify right attitude and skills for sales force, developing an understanding of Territory
Management
5. Learn tools & techniques to set Sales Targets
6. The students will learn how to motivate sales teams and how compensation is linked to sales
force performance and retention. To develop an understanding of the Art of positive evaluation
7. Developing skills to effectively manage sales force.
8. Understanding the relationships between the present sales & future plans of the organization as
well as an appreciation of costs
9. Learning to calculate delivery schedules.
Sales Management - 15 Sessions of 3 Hours 100 Marks Semester III Sr.
No
Particulars No of
Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Introduction to sales organization
and types of sales force.
Importance of sales management
in any business organization.
1 Session of
3 Hours 1 Lecture and
Discussion
2 Sales Organization Structures, both
B2B, B2C
1 Session of
3 Hours 1 Lecture / Case
Study
3 Selling skills; Negotiation skills
for services sales as against
physical good sales, Sales dyads ,
Decision Making Units (DMUs)
1 Session of
3 Hours 2 Role Play
followed by
Observation and
Debriefing by
Faculty 4 Sales process – sales approach,
demonstration & closure,
Personal selling, Applications of
AIDA Model in sales.
2 Sessions
of 3 Hours 3 Lecture & Role
Play
5 Territory and time management, 1 Session of 4 Lecture and
route planning, scheduling
customer visits
Manpower planning-
Recruitment, Selection, Training
and development of sales
personnel
3 Hours Discussion
6 Planning & forecasting
Techniques: Moving Averages,
Trend Analysis etc, Target Setting
(sales budget and quota setting)
2 Sessions
of 3 Hours 5 Lecture and
Discussion
7 Sales Administration -Devising
sales compensation, incentives,
fixed and variable components of
compensation, Non –monetary
incentives. Performance
evaluation of salesmen, setting
standards of performance,
recording actual performance,
evaluation and managing sales
meetings
2 Sessions
of 3 Hours 6 Lecture and
Discussion
8 Sales force management during
different phases which includes
motivation during bad times
(positive reinforcement), planning
sales contests.
1 Session of
3 Hours 6 & 7 Lecture and
Discussion
9 Field sales control – Sales
reporting system which includes
weekly, monthly, quarterly
reports and interpretation of the
data for future action plans, sales
analysis and marketing cost
analysis, sales audit, managing
outstanding
2 Sessions
of 3 Hours 8 Lecture and
Discussion
10 Importance of Distribution and
Logistics Management in relation
to Sales Management,
Understanding lead time and
Delivery schedule etc.
1 Session of
3 Hours 9 Lecture and
Discussion
11 Case Study & Presentations 1 Session of
3 Hours
Recommended Books
1 Sales Management, Still, Cundiff & Govani, Prentice Hall India
2 Professional Sales Management, Anderson, Hair & Bush, Tata McGraw Hill
3 Management of sales force, Stanton & Spiro Mc Graw Hill International
4 Sales Management, Futrell 6th edition Thomson South western
5 Sales and Distribution Management, S L Gupta, Excel Books India
6 Text Book on Sales Management, Dr. R.K. Srivastava, Excel Books India
GNVS Institute of Management
M.M.S. III (Specialization Paper) Academic Year: 2017-18
Faculty: Prof. A.V Sakhardande Course Name: Services Marketing
Batch: 2016-2018 Semester: III
Course Overview: The size of the service sector is increasing in virtually all countries around the
world. As maximum marketing subjects focuses on marketing of manufacturing products, this
course mainly stresses on marketing of services. Through this course students will gain knowledge
and skills that are highly relevant in service industry.
Course Outcome:
1. To familiarize students to basic concepts and decision making processes involved in
Services Management
2. To identify powerful forces that are transforming service markets
3. To help students to understand application of service marketing concepts related to various
industries of service sector
Services Marketing - 15 Sessions of 3 Hours 100 Marks Sem III
Sr.
No Particulars
Nos of
Sessions
Allotted
Course Outcomes
can be linked Pedagogy
1
Introduction – Difference between
Products & services, Key
characteristics of services
1 Sessions
of 3 Hours 1
Lecture and
Case based
teaching
2 Consumer Behaviour in Services 1 Session
of 3 Hours 2 and 3
Lecture and
Assignment
3 Services Marketing Mix decisions-
7Ps, SERVQUAL model 1 Session
of 3 Hour
2 and 3 Lecture and
Assignment
4 Managing Demand, capacity &
service assets 1 Session
of 3 Hours
2 and 3 Lecture and
Assignment
5 Services marketing mix decisions 2 Sessions
of 3 Hours
2 and 3 Lecture and
Case based
teaching
6 Improving service quality, service marketing
triangle, fishbone diagram
1 Session
of 3 Hours
2 and 3 Case based
teaching
7
Service processes – managing service
encounter 1 Session
of 3 Hours 2 and 3
Case based
teaching
8
Managing Customer
Relationships-
CRM as a tool for customer
satisfaction and retention, service
blueprints – moments of truth,
Leaking bucket theory
1 Session
of 3 Hours 2 and 3
Lecture and
Case based
teaching
9 Customer complaints and service recovery 1 Session
of 3 Hours 2 and 3
Case based
teaching
10 Managing service profit chain 1 Session
of 3 Hours 2 and 3
Lecture and
Assignment
11 New developments in service
marketing –Peer to Peer sharing ( 1 Sessions
of 3 Hours 2 and 3
Case based
teaching
Airbnb , Uber , Ola )
12 Managing people in service organisations 1 Sessions
of 3 Hours 2 and 3
Case based
teaching
13 Case Studies and Presentations 2 Sessions
of 3 Hours
Specialization : Operations
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Vivek Nerurkar Course Name: Business Process Re-engineering
And Benchmarking
Batch: 2016-2018 Semester: III
Course Objectives (COs)-
1. Understanding framework of BPR (Project Environment).
2. Difference between Business Process & Functional Process and End-To-End approach.
3. Developing Process Flow Chart, process improvement and related tools.
4. Direct and/or indirect connection of process to customer (internal and external).
5. IT enablement enhances speed of process.
6. Team work approach
Sr.
No.
Content Nos. sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Business Process Fundamentals Definition of Business Processes Business processes and functional processes Importance of focusing on business processes
1 session of
three hours
CO1,
CO2
Lecture,
situations
2 Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities
1 session of
three hours
CO2 Lecture
3 Visualizing Business Processes Introduction to flowcharting Types of flowcharts – block diagrams, functional flowchart with time-lines Performance Measurement systems Process characteristics
1 session of
three hours
CO3 Lecture,
case
4 Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules
1 session of
three hours
CO3 Lecture,
situations
5 Organizing for Process Improvements Setting up teams, choosing team leaders Training teams for process improvements
1 session of
three hours
CO3 Lecture,
Games
6 Benchmarking Origins of benchmarking – Xerox approach Definition of benchmarking
1 session of
three hours
CO3 Lecture,
case
7 Internal benchmarking Bench marking against the best in the unit Benchmarking against the best in the group
1 session of
three hours
CO3 Lecture,
case
8 External benchmarking Benchmarking the best in the industry Benchmarking the best in any industry
1 session of
three hours
CO3 Lecture,
case
9 Re-engineering and Information technology 1 session of CO5 Lecture,
Flowcharting information flows Using IT to speed up processes
three hours situation
10 Organizing for re-engineering Obtaining top management commitment Creating cross-functional teams Supporting teams with resources
1 session of
three hours
CO1,
CO6
Lecture
11 Re-engineering – focus phase Identification of key processes Identification of key people and getting their support Identification of benefits possible and resources required
1 session of
three hours
CO1,
CO6
Lecture
12 Re-engineering – design phase Selection of processes to be re- engineered Setting time frames, targets
1 session of
three hours
CO1,
CO6
Lecture
13 Re-engineering – implementation phase Communicating the benefits for the organization Communicating the benefits for the individuals Monitoring progress Consolidating the gains
1 session of
three hours
CO1,
CO6
Lecture
Text books
Sr. No. Title
1 Re-engineering the Corporation Michael Hammer & James Champy
2 Beyond Re-engineering - Michael Hammer
Reference books
Business process Bench marking- Robert C. Camp
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Pai Course Name: Manufacturing Resources Planning and Control
Batch: 2016-2018 Semester: III
Course Outcomes (COs)-
1. To connect manufacturing resources to operations management function and business
2. To connect independent demand with dependent demand
3. To make Master Production Schedule
4. To understand emergence of ERP from MRP-I and MRP-II
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Overview of operations planning & control recent
business environment, Challenges in competitive edge.
One
session of
3 hours
CO1 Lectures
2 Various Manufacturing resources importance their
planning and control. Functions of operation planning
and control
One
session of
3 hours
CO1, CO2 Lectures
3 Hierarchy of production plans overview, linkages to
achieve business plans
One
session of
3 hours
CO2 Lectures
4 Various models optimization line balancing models.
Demand management capacity planning models lay
out models.
One
session of
3 hours
CO2 Lectures,
application in
the practice
5 Master production scheduling module (I) Need
objectives functions flow of materials in different
manufacturing scenarios
One
session of
3 hours
CO1, CO3 Lectures,
application in
the practice
6 MPS module (II) Broader heading, planning horizon
time periods, order management, safety and hedges,
effect of changing MPS.
One
session of
3 hours
CO3 Lectures,
application in
the practice
7 Materials requirement planning MRP1 Broader topics:
Introduction roles & functions. Independent &
dependent demand, Types of Bills of materials,
Quantitative problems, MRP as systems.
One
session of
3 hours
CO3, CO4
Lectures,
application and
numericals
8 Capacity Management: Introduction to capacity,
capacity management, need capacity planning level
vis-a-vis, production planning.
1) Capacity expansion strategies
2) Rough cut capacity planning RCCP
3) CRP- Capacity requirement Planning
4) Scheduling strategies
5) Production smoothly policies
6) Finite & Infinite loads
One
session of
3 hours
CO3
Lectures,
application and
numericals
9 Manufacturing Resource planning MRP II ( Module I)
: Introduction to MRP II, Roles functions frame work
of information flow in MRP II, Relation of MRP II
with demand management and capacity management
manufacturing calendar.
One
session of
3 hours
CO3
Lectures,
application in
the practice
10 MRP II module II: Transition of MRPI to MRPII
closed loop MRP, comparison between MRP1 & MRP
II benefits.
One
session of
3 hours CO1, CO4
Lectures and
case
11 ERP – Need, function & utility to business ERP-SAP-
PPC modules. Reports, Interpretation variance.
Analysis – use in decision making.
One
session of
3 hours CO1, CO4
Lectures and
case
12
Case studies & presentations
Two
sessions of
3 hours
Text Books
Production/ Operations Management by Ashwathappa & Shridhar Bhat
Production/ Operations Planning and Control by Stephen Chapman
Reference books
Manufacturing Planning and Control by Volmann, Berry, Whybark
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Pai Course Name: Materials Management
Batch: 2016-2018 Semester: III
Course Outcomes (COs)-
1. Understanding importance of Materials Management (M.M.).
2. Correlation of M.M. and Financial aspects in business
3. Correlating M.M. with Projects
4. Correlating M.M. with Quality and I.T. systems
5. To improve material productivity
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be linked
Pedagogy
1 Materials Management an overview
a) Introduction,
b) Importance of Materials Management
c) Objectives of Materials Management
d) Costs involved in the Management of
Materials
e) Integrated approach to Materials
Management
f) Organizing Materials Management
g) Organization based on
Commodities/Location/function
h) Centralized versus Decentralized
materials management.
One session
of 3 hours
CO1 Lecture
2 Materials Planning
a) Introduction and factors influencing
materials planning
b) Techniques of materials planning
c) Bill-of-Materials
d) Materials Requirement Planning (MRP).
e) Past Consumption Analysis Technique
One session
of 3 hours
CO1, CO2
Lecture/ Discussion/
Problems from
Industry using
computers
3 Purchasing
a) Purchasing principles, policies,
procedures and practices
b) Objectives, scope, responsibility and
limitations
c) Sources of supply and Supplier
selection.
d) Vendor development-evaluation and rating.
e) Price forecasting
f) Price-cost analysis
g) Negotiations
h) Reciprocity
i) Legal aspects of purchasing
One session
of 3 hours
CO2
Lecture/ Problems
Industry examples
j) Purchase orders/ contracts
k) Method of buying- under certainty, under
risk, and under uncertainty
4 Purchasing and Procurement Activities under
Materials Management
a) Supplier Quality Assurance Programme
b) Buyer Supplier Relationship
c) Self certified suppliers
d) Elements of procurement cycle.
One session
of 3 hours
CO2
Lecture/ Examples of
supplier audits/
Example of
procurement cycle
5 Purchasing of Capital Equipment
a) Significant differences
b) Considerations in evaluation of bids
c) Purchase of used equipment
d) Sources of used equipments
e) Purchase versus lease.
f) Role of Purchasing Committees/
Purchase Managers
One session
of 3 hours
CO2, CO3
Lecture/ Problems
Industry examples
6 International procurement-Imports.
a) International commercial terms.
b) Import procedures and documentation.
c) Categories of importers.
d) Identification of foreign sources.
e) Payment terms including Letter of credit.
f) Types of L/Cs.
g) Custom tariff
h) Custom clearance.
i) Bill of Lading and other documents
One session
of 3 hours
CO2, CO3
Lecture with display
of relevant documents
7 Classification of Materials
a) Introduction and objectives of
classification.
b) Basis of classification.
c) Classification on the basis of nature of
materials.
d) Classification on the basis of usability of
materials.
e) Types of inventories.
One session
of 3 hours
CO4, CO5
Lecture with
industrial examples/
ABC analysis
problem on excel
sheet
8 Materials receipt and Warehousing
a) Introduction and functions of scientific
store management.
b) Types of stores and benefits of scientific
storekeeping.
c) Store location and layout.
d) Typical layout plans
e) Storing practices and identification
of materials.
f) Centralization and Decentralization of
stores.
g) Preservation of materials
h) Issue control.
One session
of 3 hours
CO4, CO5
Lecture and
document generation
by students
9 Codification One session CO4, CO5 Lecture and students‟
a) Introduction
b) Benefits of codification.
c) Stages of scientific codification.
d) Systems of codification.
e) Colour coding
of 3 hours presentation
10 Standardization
a) Introduction and different levels of
standards (BIS,ISI)
b) Various Foreign Standards in use in
India.
c) How is an Indian standard evolved?
d) Advantages of Standardization.
e) Standardization as a tool for variety
reduction
f) The Role of Materials Management
(Purchase/Stores) in Standardization/ Variety
Reduction.
One session
of 3 hours
CO4, CO5
Lecture and students‟
presentation
11 Obsolete, Surplus and Scrap Management
a) Definition
b) Need for Scrap yard
c) Identification and control.
d) Categorization of obsolete/ surplus.
e) Control of scrap/ obsolescence.
f) Responsibility for disposal.
g) Procedures and documentation for
disposal of scrap/ obsolete/ surplus.
One session
of 3 hours
CO5
Lecture and examples
of issues related to
scrap
12 Stores Accounting and Stock verification
a) Costing of Receipt of Materials.
b) Costing of Issues to Production.
c) Stock verification
d) Periodic Verification.
e) Perpetual Verification.
f) Process of Verification
One session
of 3 hours
CO2, CO5
Lecture with stock
taking activity in
class
13 Ethics in Materials Management
a) Importance of Ethics
b) Business Ethics
c) Ethics in buying
d) Code of ethics
e) Problems in Ethics
f) Backdoor selling
One session
of 90 min.
CO4, CO5
Lecture with
examples
14 Material Handling
a)20 Principles of Material Handling
b)Palletisation
c)Containerization
d)Transportation Modes / Attributes
e)Transportation mix in Economy
f)Total cost concept in Material Handling
and Transportation
One session
of 90 min.
CO5
Lecture
Text books
1. Purchasing and Materials Management by P.Gopalkrishnan (Tata McGraw Hill, New Delhi).
2. Materials Management –An integrated approach by P.Gopalkrishnan and M. Sundaresan (Prentice-
Hall India, New Delhi).
Reference books
1. Materials and Logistics Management by Prof. L.C. Jhamb (Everest Publishing House, Pune)
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Bhide Course Name: Operations Analytics
Batch: 2016-2018 Semester: III
Course Outcomes (COs)-
1. Understanding importance of data in decision making, in Operations.
2. Applying quantitative and qualitative techniques for demand analytics in product and services
sectors.
3. Measuring accuracy of different techniques.
4. Making reports
5. Measuring performance using dashboard, scorecard.
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be linked
Pedagogy
1 Gaining data insights and Predictive Analytics
Introduction to analytics, Demand analytics-qualitative
forecasting
One
session of
3 hours
CO1 Lecture,
cases
2 Demand analytics –quantitative forecasting ,Moving
average, exponential smoothing, trend, regression
adjusted with seasonality, double exponential
smoothing, optimum values of period of MA &
smoothing constant
Two
sessions of
3 hours
CO2 Lecture,
cases, spread
sheet
3
Measures of accuracy in forecasting in terms of
MAD,MSE,MAPE & tracking signal
One
session of
3 hours
CO3 Lecture,
cases, spread
sheet
4 Service analytics in waiting line, single & multi-server,
use of simulation and customer service efficiency, cost
optimization
Two
sessions of
3 hours
CO2 Lecture,
cases, spread
sheet
5 Service analytics in Retail, stocking policy and impact
of stock-out, use of simulation, service efficiency,&
cost optimization
One
session of
3 hours
CO2 Lecture,
cases, spread
sheet
6 Supply Chain Analytics: Supply Chain Metrics,
Decision areas in SCM Procurement, Manufacturing,
Distribution, Logistic s, Global
Two
sessions of
3 hours
CO2 Lecture,
cases, spread
sheet
7 Supply chain analytics, Risk & performance indices wrt
cost, capacity, quality, logistics & distribution etc
One
session of
3 hours
CO2 Lecture,
cases, spread
sheet
8 Types of Reports: Summary Reporting, Detailed,
Functional, Multi-view, Drill Down, Utility View,
Process View
One
session of
3 hours
CO4 Lecture,
cases, spread
sheet
9 Performance Metrics: Inventory, Fulfillment, Alerts, and
Flagging etc. Dash Board Designing, Balanced
Scorecard: Kaplan and Norton Framework, Strategy
Map, Scorecard Design
One
session of
3 hours
CO5 Lecture,
cases, spread
sheet
Text books:
Business Analytics: Practitioner‟s Guide BY Rahul Saxena and Anand Srinivasan
Reference books
Business Analytics- An Introduction BY Jay Leibowitz
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Vivek Nerurkar Course Name: Service Operations
Management
Batch: 2016-2018 Semester: III Course Outcomes (COs)-
1. Understanding importance of service sector for economy
2. Implement techniques of facility location for various service sectors.
3. To manage demand supply uncertainty in service sector.
4. Quantitative and qualitative aspects to measure performance of services.
Sr.
No
Particulars Nos. of Sessions
Allotted
Course Outcomes
can be linked
Pedagogy
1 Services:
a) Introduction
b) Characteristics of Services
c) Importance of Service Sector
One session of 3
hours
CO1 Lecture, Discussion
2 Classification of services
a) Classification framework,
b) Service Delivery System –
Process Flow Diagrams, blue
printing
c) Process Simulation
One session of 3
hours
CO1 Lecture, Discussion
3 Site Selection for Services:
a) Types of Service Firms –
b) Demand Sensitive Services,
c) Delivered Services,
d) Quasi-manufacturing Services,
One session of 3
hours
CO2 Lecture, Numerical
4 Site Selection for Services:
a) Site Selection for Demand
Sensitive Services
– Factor Rating,
– Regression,
–GIS,
–Gravity Model of Demand
One session of 3
hours
CO2 Lecture, Numerical,
spread sheet
5 Site Selection for Services:
a) Site Selection for Delivered
Services
– Expected Results,
– Mathematical Solution
Methods for delivered services,
One session of 3
hours
CO2 Lecture, Numerical,
spread sheet
6 Site Selection for Services:
a) Site Selection for Quasi-
Manufacturing Services
Mixed Linear / Integer
Programming for Location
Selection
One session of 3
hours
CO2 Lecture, Numerical,
spread sheet
7 Yield Management:
a) Capacity Strategies for Yield
Management,
b) Overbooking,
One session of 3
hours
CO3
8 Yield Management:
c) Allocating Capacity – Static
Methods,
–Nested Static Methods,
–Dynamic Methods.
d) Pricing,
e) Implementation issues
– Alienating Customers,
–Customer Class Cheating,
–Employee Empowerment,
f) Cost and Implementation Time.
One session of 3
hours
CO3 Lecture, Numerical,
spread sheet
9 Inventory Management in
Services:
a) Services versus Manufacturing
Inventory,
b) Set Up and Ordering Costs,
c) Number of Products,
d) Limited Shelf Space,
e) Lost Sales versus Back Orders,
f) Product Substitution,
g) Demand Variance,
h) Information Accuracy
One session of 3
hours
CO3 Lecture, Numerical,
discussion
10 Inventory Management in
Services:
a) The Newsvendor Model,
b) Multiple Products and Shelf
Space Limitations,
One session of 3
hours
CO3 Lecture, case
11 Inventory Management in
Services:
a) Inventory Inaccuracy
b) Phantom Stock outs,
c) Shrinkage.
d) Revenue Sharing,
e) Markdown Money,
One session of 3
hours
CO3 Lecture, case
12 Outsourcing: a) Contract risk,
b) Outsource Firm Risk
c) Pricing Risk,
d) Competitive Advantage
e) Information Privacy Risk,
f) Firm Specific Risks
One session of 3
hours
CO3 Lecture, case
13 Offshoring :
a) Quantifying Offshoring,
b) Offshoring and Competitive
Capabilities
c) Cost Issues
d) Non-cost Issues.
One session of 3
hours
CO3 Lecture, case
14 Performance measurement of One session of 3 CO4 Lecture, case
Service Operations:
a)Productivity Measures
b)Cost Measures
c) SERVQUAL model
hours
Text books
1. Successful Service Operations Management by Metters, King-Metters, Pulliman and Walton
Reference books
Service Operations Management – Improving Service delivery by Robert Johnston Graham Clark
GNVS Institute of Management
M.M.S. III (Operations specialization) Academic Year: 2017-18
Faculty: Prof. Bhide Course Name: Supply Chain Management
Batch: 2016-2018 Semester: III
Course Outcomes (COs)-
1. To understand evolution and strategic importance of Supply Chain in business.
2. Understanding and correlating different components of Supply Chain.
3. Designing, evaluation and monitoring performance of various S.C. components.
4. Understanding future trends in S.C.M.
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes
can be
linked
Pedagogy
1 Understanding the supply chain What is a supply
chain? Decision phases in a supply chain.
Evolution of SCM, SCM integration,
Linkages and Decisions in SCM.
Difference of Supply Chains in Product (Mfg.)
Industry and Service-based Industry.
Supply Chain and Demand chain, Value creation.
Delivery and Value addition through supply chain.
Process view of a supply chain.
The importance of supply chain flows. Competitive
Supply Chain Strategies. Achieving strategic fit.
One session of
3 hours
CO1 Lecture
and
discussion
2 Logistics Competitive advantage and three C,
Competitive advantage through logistics. Logistics-A
system concept, Customer value chain, Logistics
functions. Logistics Mission, Objectives, Goals,
Decisions. Reverse Logistics.
One session of
3 hours
CO2 Lecture
and
discussion
3 Warehousing and Distribution Role of warehouse in
Logistics, Warehousing functions, Types of
warehouses Warehouse site selection, Layout design,
Warehouse Decision model. Warehouse automation,
strategies, performance, costing. Distribution, Role,
Importance, Levels, Channels, Structure, Functions.
Channel partners, functions, Tasks, Flows, Strategy.
Free trade zones and special economic zones.
One session of
3 hours
CO2 Lecture
and
discussion
4 Order Processing and Logistics Information system
Order Preparation, Transmittal, Order entry, Order
filling, Order status reporting Industrial order
processing and Retail order processing. Web based
order processing. Processing priorities.
One session of
3 hoursLecture
and discussion
CO2 Lecture
and
discussion
5 Performance Measurement and Controls in Supply
Chain Management Pre- transaction, Transaction,
Post- transaction elements, Service attributes Value
added customer service, Importance of Logistics
One session of
3 hours
CO2,CO3 Lecture
and
discussion
Customer service Sales and Service relationship, Cost
and Service relationship. Objective, Levels, Parameters
of performance measures- Cycle time, Fill Rate.
Inventory Turnover, On-time Shipping and Delivery,
Perfect Order, Stock out. Transportation
measurements, Customer perception measure, Audit.
Gap Analysis Concept of Benchmarking
Benchmarking for Best Practices SCOR and DCOR
7 Designing Logistics and distribution network in a
supplychain Applications to Online Sales Network
Design in theSC the role of distribution in the supply
chain. Importanceof Smart Transportation Distribution
Center Concept ,Modern DC‟s , Robotics Usage for
pick and pack Factorsinfluencing distribution network
design. Supply ChainIntegration Design
oDistribution Integrationption for a distribution
network. Distribution network in practice
One session of
3 hours
CO2,CO3 Lecture
and
discussion
8 The value of InformationBullwhip effect. Effective
forecasts.Information for the coordination
ofsystems.Collaborative Planning
ForecastingReplenishment (CPRF) concept.Locating
desired products. Lead timereduction.Information and
supply chain trade-off.Designing the supply chain for
conflictinggoals.Inventory Management and
Riskpooling, Logistics Information systemFunction,
OMS, WMS, TMSInternal Operations – Input,
Databasemanagement, Output
One session of
3 hours
CO3 Lecture
and
discussion
9 Strategic AlliancesA framework for strategic
alliances. Thirdparty / fourth party logisticsWhat are
3PL/4PL, Advantages anddisadvantages of 3PL, 3PL
issues andRetailer supplier partnership. Types ofRSP,
Requirements of RSPInventory ownership in RSP,
Issues andsteps in RSP implementationAdvantages and
disadvantages of RSP.Types of and issues in
Distributionintegration.Risks and advantages of
international
One session of
3 hours
CO2,CO3 Lecture
and
discussion
10 E-procurement and outsourcing
Outsourcing benefits and risks. Aframework for
Buy/Make decisionsE-procurement. A framework of
E-procurement.Impact of Internet on supply
chainstrategies (E-business).
One session of
3 hours
CO2 Lecture
and
discussion
11 Designing Global Supply ChainNetworksGlobal
market / Technological/ Cost/Political and Economic
Forces.supply chain.Local autonomy versus central
control.Regional differences in Logistics-
Culturaldifferences/ infrastructure/
performanceexpectation and evaluationInformation
systems availability, human resources. Global business
logistics
One session of
3 hours
CO3 Lecture
and
discussion
12 Performance Measurement andControls in Supply
Chain ManagementMeasurement of a Robust Supply
ChainCost / Quality / Service
One session of
3 hours
CO2 Lecture
and
discussion
MeasurementIntroduction and concept
ofBenchmarking. Gap AnalysisKey actions in
benchmarking for bestpractices.Overview of Supply
Chain OperationsReference (SCOR) Modeling.Balance
scorecard for SCM.Lean Manufacturing and
MassCustomisation
13 Ethical issues in SCMSupply chain
vulnerability.Conformance to applicable laws such
asContract and commercial laws,Trade regulation,
government procurementregulations,
patentsCopyrights, trademark laws, transportationand
logistics laws and regulationsEnvironmental laws.
Internationalpractices. Confidentiality and
proprietaryinformation.
One session of
3 hours
CO4 Lecture
and
discussion
14 Current Trends in Supply ChainGoldratt Supply
ChainsSustainable Supply ChainResilient supply
chainsGreen Supply chainLean supply chain
One session of
3 hours
CO4 Lecture
and
discussion
Text books
Supply Chain Management - Strategy,Planning and Operation by Sunil Chopra and Peter Meindl
Supply Chain Management bySimchi Levi
Reference books
Supply Chian Management by V.V.Sople
Specialization : Systems
GNVS Institute of Management
M.M.S. II (Core) Academic Year: 2017-18
Faculty: Prof. Abuzar Course Name: Big Data and Business Analytics
Batch: 2016-2018 Semester: III
Course Overview:
Big Data and Business Analytics as a course will help students to apply the concepts of big data analytics and statistical applications to varied aspects of managerial decision making. The students will
understand how big data technologies and data mining techniques enable data driven decisions. The students will learn to apply popular and contemporary technologies in big data ecosystem and statistical
packages for applications such as predictive analytics, social network analytics, sentiment analytics, market segmentation.
Course Outcome:
1. To understand the basic concepts of Big Data and Business Analytics
2. To gain an insight on analytical tools and methods
3. To understand the predictive analytics and forecasting method w.r.t business analytics
4. To gain an insight on business metrics and data science in statistical computing
5. To understand statistical computing methods like NLP, regression and other BI tools
Big Data and Business Analytics – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars Sessions Pedagogy
No can be linked
Allotted
1
Basic concepts of Big Data & Business Analytics 1 Session of
1 Lecture
3 Hours
2
Analytics tools and methods 1 Session of
2 Lecture
3 Hours
3 Business application of big data analytics
1 Session of
1 and 2 Lecture
3 Hours
Introduction to the concept of Data Mining
1 Session of
4 3 Hours 3 Lecture
Predictive analysis and forecasting method
1 Session of
5 3 Hours 3 Lecture
1 Session of
6 Business Metrics and Data Science 3 Hours 4 Lecture
2 Session of
7 Statistical Computing Excel for Data Science. 3 Hours 4 Practical
8 Data Driven Prediction Methods
1 Session of
Lecture
3 Hours 5
Statistical Computing Methods
2 Session of
Practical
9 3 Hours 5
BI Tools & Applications
1 Session of
Lecture
10 3 Hours 5
Methodological challenges and problems of Big 1 Session of
Case based
11 Data Analysis 3 Hours 2
teaching
The Data Revolution - Big Data, Open Data, Data
1 Session of
Case based
12 Infrastructures and their consequences 2 and 4 teaching
3 Hours
13
Class Test and Presentation 1 sessions
for 3 hours
Text books
1. Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's
Businesses by Michael Minelli
2. Big Data & Analytics by Chellappan and Acharya
3. Big Data Analytics with R & Hadoop by Vignesh Prajapati
4. Big Data Analytics Made Easy by Y Lakshmi Prasad
5. Data Science for Business by Foster Provost & Tom Fowcett
GNVS Institute of Management
M.M.S. II (Core) Academic Year: 2017-18
Faculty: Prof. Sandeep Course Name: DBMS & Data Warehousing
Batch: 2016-2018 Semester: III
Course Overview:
DBMS & Data Warehousing as a course provides an introduction to the management of database systems,
application of SQL, data warehousing and data mining. The course emphasizes the understanding of the fundamentals of relational systems including data models, database architectures, and database
manipulations. The course also provides an understanding of new developments and trends such as Internet database environment and data warehousing. This course uses a problem-based approach to
learning.
Course Outcome:
6. To understand the concepts of traditional file system, relational model, relational database management system, normalization process and ORDBMS
7. To construct data models for relational database management systems
8. To study the application of SQL in DBMS
9. To gain an insight on Database Security and User Rights 10. To understand the concept of Data Warehousing and Data Mining
DBMS & Data Warehousing – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars Sessions Pedagogy
No can be linked
Allotted
Overview of Traditional File Systems and Modern
1 Session of
1 Database Management System 1 Lecture
3 Hours
Evolution of Data Models and Constructing ER 2 Session of Lecture and
2 Diagram 2
3 Hours Practical
3
Components of DBMS 1 Session of
1 Lecture
3 Hours
Client/Server Architecture : two and three tier
1 Session of
4 3 Hours 2 Lecture
architecture
Distributed Databases and Client Server Model
1 Session of Lecture and
5 3 Hours 2 Case Based
Teaching
Overview of Relational Database Management 1 Session of
6 System 3 Hours 1 and 2 Lecture
Normalization Process
1 Session of
7 3 Hours 1 Lecture
Basics of Object-Relational Database
8
Management System(ORDBMS): 1 Session of
Lecture
3 Hours 1
Basics of SQL and Application of SQL in DBMS
2 Session of
Practical
9 3 Hours 3
Security and Integrity in SQL
1 Session of
Lecture
10 3 Hours 4
Basics of Data Warehousing and Data Mining
1 Session of
11 3 Hours 5 Lecture
Multidimensional Data Models and Data
1 Session of
Case based
12 Warehouse Architecture 5 teaching
3 Hours
13
Class Test and Presentation 1 sessions
for 3 hours
Text books
1. Rob, Coronel, “Database Systems”, Seventh Edition, Cengage Learning.
2. Database management system by Navate
3. Database management by E.F Codd
4. Database Management Systems by Raghu Ramakrishnan
5. Introduction to Database Management Systems by Kahate
GNVS Institute of Management
M.M.S. II (Core) Academic Year: 2017-18
Faculty: Prof. Abuzar Course Name: Enterprise Management System
Batch: 2016-2018 Semester: III
Course Overview:
Enterprise Management System as a course helps students to implement technology-based information systems solutions and managing technological transformation within organizations. This course will
explore systems and activities within an enterprise that bring together people, processes and technology. The course modules of EMS are directly relevant to industry's current and expected future needs. Students will understand the socio-technical aspects of business management including managing strategic IT change and improving business processes
Course Outcome:
11. To understand the conceptual framework of Enterprise Management Systems.
12. To implement ERP systems for end-to-end businesses
13. To evaluate the impact of system integration for solving various challenges faced during implementation process
14. To gain an insight on application of EMS across various industry verticals
15. To understand the concepts of SCM & CRM with ERP systems
Enterprise Management System – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars
Sessions Pedagogy
No
can be linked
Allotted
1 Introduction to EMS 1 Session of
1
Lecture
3 Hours
2 ERP Life Cycle & Implementation 2 Session of
2
Lecture
3 Hours
3 System Integration 1 Session of 3 Lecture
3 Hours
4
Enterprise System Architecture
1 Session of Lecture
3 Hours 2 and 3
5
Service Oriented Architecture
1 Session of Lecture
3 Hours 2 and 3
6
Developing Life Cycle & PMO
2 Session of Lecture
3 Hours 2 and 3
7
ERP Implementation Strategy
1 Session of Lecture
3 Hours 2 and 3
8
Software & Vendor Selection
1 Session of Lecture
3 Hours 4
9
Operation Post Implementation & BPR
1 Session of Lecture
3 Hours 4
10
SCM with ERP System
1 Session of Lecture
3 Hours 5
11
CRM with ERP System
1 Session of Lecture
3 Hours 5
12 Case Study on ERP System & Impact of ERP 1 Session of Case based
System on Organization 3 Hours 4 and 5 teaching
13 Class Test & Presentations 1 sessions
for 3 hours
Text books
1. Enterprise Resource Planning by Alexis Leon
2. Integrated Business Processes with Enterprise Systems by Simha Magal published by Wiley
3. Enterprise Systems for Management by Luvai Motiwalla and Thompson, published by Pearson
4. Enterprise Resource Planning by Mary Sumner published by Prentice Hall India
5. Enterprise Resource Planning by Makkar
GNVS Institute of Management
M.M.S. II (Elective) Academic Year: 2017-18
Faculty: Prof. Ritesh Maniar Course Name: Information System Security and Audit
Batch: 2016-2018 Semester: III
Course Overview:
Information System Security and Audit as a course aims to introduce students to the fundamental concepts and techniques in computer and network security, and giving students an overview of
information security and auditing, and to expose students to the latest trend of computer attack and defense. This course will give insights on mobile computing security, security and privacy of
cloud computing, as well as secure information system development.
Course Outcome:
16. To understand the latest opportunities in Information System Audit
17. To understand the need for Control Framework 18. To gain an insight on Business Information
19. To recognize the impact of Business Continuity Planning and Implementation
20. To understand IT Audit Practices, Tool and Certifications
Information System Security and Audit – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars Sessions Pedagogy
No can be linked
Allotted
1
Overview of IS Audit 1 Session of
1 Lecture
3 Hours
Information System Security Auditing, Computer
1 Session of
2 Forensic and Other Security Technologies 2 Lecture
3 Hours
3 IT Governance and Control Framework 1 Session of 2 Lecture
3 Hours
1 Session of
4 Tools and Techniques in Information Security 3 Hours 3 Lecture
General Controls of Information Security Audit
2 Session of
Case based
5 3 Hours 5
teaching
Audit Plan and Audit Process
1 Session of
6 3 Hours 3 Lecture
IT Audit Practices
1 Session of Lecture and
7 3 Hours 3 Case based
teaching
8
1 Session of
Protection of Application Systems 3 Hours 3 Lecture
1 Session of
Lecture
9 Protection of Application Infrastructure 3 Hours 4
Business Continuity Planning and Implementation
2 Session of
Lecture
10 3 Hours 4
Legal Compliance and Risk Management
1 Session of
Lecture
11 3 Hours 5
12
Audit Tools & Certifications 1 Session of
5 Lecture
3 Hours
13
Class Test and Presentation 1 sessions
for 3 hours
Text books
1. Information Systems Control and Audit – Ron Weber – Prentice Hall
2. Auditing in a computerized environment – Mohan Bhatia – Tata McGraw Hill
3. Information Security Principles and Practices – Mark Merkow and Jim Breithaupt – Pearson
Education
4. IT Security Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:17799
5. Information Systems Audit and Assurance by D.P Dube
GNVS Institute of Management
M.M.S. II (Core) Academic Year: 2017-18
Faculty: Prof. Sandeep Course Name: Knowledge Management
Batch: 2016-2018 Semester: III
Course Overview:
Knowledge Management as a course will help students to understand the current theories, practices, tools and techniques in knowledge management to deal with the challenges with the organization
and management of knowledge. This course will identify various knowledge management theoretical models. This course will help students to learn about the steps to building their knowledge management framework. This course will also help students to understand the best practices of knowledge management in IT and Non-IT environment.
Course Outcome:
21. To understand knowledge management concept, components and types 22. To connect the conceptual framework to knowledge management infrastructure
23. To understand knowledge management foundations and KM solutions
24. To understand the KM structure and role of IT in facilitating the KM implementation
25. To Gain an Insight on KM dimensions, barriers and performance factors
Knowledge Management – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars Sessions Pedagogy
No can be linked
Allotted
Overview of Knowledge Management concept
1 Session of
1 and its types 1 Lecture
3 Hours
Relevance of Knowledge Management in today‟s
1 Session of
Case based
2 dynamic complex environment 1
3 Hours teaching
3 Organizational Issues in KM System
1 Session of
1
Case based
3 Hours teaching
KM Foundations and KM Solutions
1 Session of
4 3 Hours 2 Lecture
Components of KM
1 Session of
5 3 Hours 1 Lecture
2 Session of
6 Knowledge Management Theoretical Models. 3 Hours 2 Lecture
Tools and Techniques used in knowledge
1 Session of
7 3 Hours 2 Lecture
management applications.
8 Best Practices in KM
1 Session of Case based
3 Hours 3 teaching
KM Infrastructure Organizational Structure
2 Session of
Lecture
9 3 Hours 4
1 Session of
Webinar
Role of IT in facilitating the KM Implementation
and Case
10 3 Hours 4
lets
Organizational Impact of KM dimension
1 Session of
11 3 Hours 5 Lecture
Application Exercises on KM process 1 Session of
Case based
12 5 teaching
3 Hours
13
Class Test and Presentation 1 sessions
for 3 hours
Text books
1. Knowledge Management in Organizations by Donald Hislop, Oxford 2nd Edition.
2. Knowledge Management by Ganesh Natarajan and Sandhya Shekhar
3. Knowledge Management Systems Theory and Practice by Stuart Barnes (Ed.),Thomson Learning.
4. Knowledge Management, Shelda Debowski, Wiley India Edition.
5. Knowledge Management in Theory and Practice, Kimiz Dalkir, Elsevier, Butterworth Hinemann.
GNVS Institute of Management
M.M.S. II (Core) Academic Year: 2017-18
Faculty: Prof. Ankit Oza Course Name: Software Engineering
Batch: 2016-2018 Semester: III
Course Overview:
Software Engineering as a course introduces different types of software development methodologies. This course will equip students with the skills needed to follow a career specifying and developing software systems and other web-based solutions. This course is aimed at helping students by giving them the fundamental principles of system development with object oriented technology using UML Diagrams. Students will also gain an insight on cost estimation techniques, software requirements, risk management and software quality assurance and control.
Course Outcome:
26. To understand software life cycles and methodologies
27. To gain an insight on analysis, designing, coding and testing techniques
28. To analyze, design and develop the system models using object oriented methodology (UML) diagram for software development
29. To prepare the software requirements specification document for a software project
30. To estimate software cost by using cost estimation techniques and to gain knowledge of project management
Software Engineering – 15 Sessions of 3 Hours 100 Marks Semester III
Sr.
Nos. of
Course Outcomes
Particulars
Sessions Pedagogy
No
can be linked
Allotted
1 Basics of Software Engineering, SDLC, Waterfall 1 Session of Lecture
Model, Feasibility Study & Prototype Model 3 Hours 1
2 Incremental Model, RAD Model, Spiral Model, 1 Session of Lecture
RUP Model, COCOMO Model 3 Hours 1
3 Analysis Model, Risk Analysis & Agile 2 Session of Lecture and
Methodology 3 Hours 1 Practical
4
SRS, SDS, URS & Project Request
1 Session of Lecture
3 Hours 4
5 Project Selection & Review & Software Project 1 Session of Lecture
Management 3 Hours 5
6 Software Configuration Management, Software 1 Session of Lecture
Quality Assurance, Software Testing and its types 3 Hours 2
7 Testing Techniques, Cost Estimation Techniques 1 Session of Lecture
& Fact Finding Techniques 3 Hours 2 and 5
8
Function Points & Formal Technical Review
1 Session of Lecture
3 Hours 4
9
Extreme Programming
1 Session of Lecture
3 Hours 1
10
Coupling & Cohesion
1 Session of Lecture
3 Hours 2
11 Coding, Documentation, Code Verification, OOP 1 Session of Lecture
Concept, Functional & Non Functional 3 Hours
1 and 4
Requirement
12 UML Diagrams 2 Session of
3
Practical
3 Hours
13 Class Test & Presentations 1 sessions
for 3 hours
Text books
1. Software Engineering- A Practioners’s Approach”, 7th Edition , Pressman
2. Analysis and Design of Information Systems, by James Senn, TMH
3. Raising Enterprise applications – A software engineering perspective by Pradhan, Nanjappa &
Nallasamy
4. Fundamentals of Software Engineering by Rajib Mall
5. Software Engineering by Ian Sommerville
Semester : IV
GNVS Institute of Management
M.M.S. II (Specialization Paper: HR) Academic Year: 2017-18
Faculty: Dr. R K Saily Course Name: OD and Change Management
Batch: 2016-2018 Semester: III
Learning Objectives
1. Basics of Change Management
2. Understanding OD Approaches and Models
3. Understanding Organizational Development – Diagnostics
4. Different Strategies, Approaches and Models
5. Trends in OD and Change Management
1 Basics of Change Management
2 Understanding OD Approaches and Models
3 Understanding Organizational Development – Diagnostics
4 Different Strategies, Approaches and Models
5 Trends in OD and Change Management
Module
Sr. No.
Conten
t
Sessions
Allotted
Pedagogy Course/Learning outcomes
linkages
1
Process of Change – The Process of Change, Creativity &
Innovation: Organizational Change.
Definition & Key
Dimensions,Factors that Promote
Change, Creativity & Innovation,
Theories of Innovation and Levels &
Types of Innovation, The age of
Creativity, Creativity & National
prosperity, Creative Industries &
potential forgrowth
2
Case
Study/
Role-
play/
Group
Discussio
n
Understand the process
of change in detail (1
and 2)
2
The Internal Environment –
Orchestrating Structure, Systems
and Resources;
The Balanced Score Card –
Value Creation and Performance
management.
Organizational Structure – work
specifications, departmentalization,
chain of command, span of control,
centralization and decentralization,
Formalization. Situational factors–
Corporate Strategy, Organizational
Size and Environmental
uncertainty.
2
Case
Study/
Role-
play/
Group
Discussio
n
Impact of change on
internal environment and
management of the
internal environment to
make it conducive to
change (2 and 3)
Structural forms – Traditional
and contemporary forms.
Organizing for change,
creativity and innovation -
Goal Setting and reward
Systems.
Evaluation. Resources –
Sufficient resourcing.
Systems of Communication.
3
Organizational culture, Different
Perspectives of Organizational
culture, Can we manage
Organizational culture? Culture
as an important ingredient of
Organizational Creativity.
Norms that promote
Creativity and Innovation,
Norms that promote
Implementation.
Principles of creativity
and innovation. Do
strong, cohesive cultures
hinder innovation?
2
Case Study/
Role-play/
Drama/Group
Discussion
Understanding the
role of organizational
culture and its impact
on change
management (4 & 5)
4
Definitions, underlying
assumptions and values of
Organization Development
1 Case Study/
Role-play/
Drama/Group
Discussion
Introduction to the
concept of OD (2)
5
Approaches to OD -
Systems Approach,
Action Research
2 Case Study/
Role-play/
Drama/Group
Discussion
Study of
different
approaches to
OD (4)
6
Organization Diagnosis &
Diagnostic Data Collection &
Analysis including Climate
Understanding Organizational
Roles Intervention
theories and
methods –
2
Case Study/
Role-play/
Drama/Group
Discussion
Understanding
diagnosis, different
diagnostic models and
methods of data
collection and analysis
Study of different
types of OD
interventions (2 & 3)
7
Monitoring Change in
Organizations Fundamentals
of monitoring change, steps of
measuring change,
methodologies for measuring change
1 Case Study/
Role-play/
Drama/Group
Discussion
Introduction to
methods of
monitoring change (2
&5)
8
Latest trends in OD and Change
Management
1 Case Study/
Role-play/
Drama/ Group
Discussion
Study of latest trends in
OD and change
management (1 &5)
9 Case studies and Presentations 1
Text Books
1 Cummings, Thomas G, Worley, Christopher G. Essentials of Organizational Development and Change
2 Organisational Change and Development – Dipak Kumar Bhattacharya – Oxford Publications
Reference Books
1 Organizational Development – French & Bell
2 Change Management by Andrew Pettigrew and Richard Whipp Infinity Books
GNVS Institute of Management
M.M.S. III (Specialization Paper) Academic Year: 2016-17
Faculty: Prof. Rajesh Nambiar Course Name: Integrated Marketing Communication
Batch: 2016-2018 Semester: III
Course Overview: The key to building effective brands is, first finding the correct positioning and then
successfully creating a strong, positive brand attitude. IMC is critical to ensuring that all aspects of brand‟s
marketing communication are delivering a consistent message towards that end. This course will make
students understand the important role of IMC in managing the communication strategies associated with a
company‟s branding strategy within its overall product and brand portfolio.
Course Outcome:
1. To understand how key elements of IMC i.e. Advertising, Public Relations, Sales Promotion, Direct
Marketing are integrated
2. To develop an understanding of key aspects of Integrated Marketing Communications and manage
marketing programmes.
3. To help students to devise marketing communication strategies for various companies by using
different business cases
4. To develop an appreciation of the impact of rapidly changing environment on marketing
strategies and giving insights to students to respond to these changes.
Integrated Marketing Communication - 14 Sessions of 3 Hours 100 Marks Sem III
Sr.
No Particulars
Nos of
Sessions
Allotted
Course Outcomes
can be linked Pedagogy
1 Definition of IMC, Key Features, Components and Types.
1 Sessions
of 3 Hours 1and 2
Lecture and
Case based
teaching
2 Definition of IMC, Key Features, Components and Types.
1 Session
of 3 Hours 2 and 3
Lecture and
Case based
teaching
3 Types of Media that can be used for advertising -TV, Print, Radio, OOH, Internet
1 Session
of 3 Hour
2 and 3 Lecture and
Assignment
4 Types of Media that can be used for advertising -TV, Print, Radio, OOH, Internet
1 Session
of 3 Hours
2 and 3 Lecture and
Assignment
5 Advertising-Developing the Campaign, effect of Celebrity endorsements. Lecture
1 Sessions
of 3 Hours
2 and 3 Lecture and
Case based
teaching
6 Advertising Agency -Functions, Types, Structure
1 Session
of 3 Hours
2 and 3 Case based
teaching
7
Reputation Management - Issues and challenges.
1 Session
of 3 Hours 2 and 4
Case based
teaching
8 Promotional campaigns execution 1 Session
of 3 Hours 2 and 3
Lecture and
Case based
teaching
9 Sales Promotions, Consumer Promotions, Trade Promotions etc.
1 Session
of 3 Hours 2 and 3
Case based
teaching
Referenc
e Text
1) Advertising and Promotion –
George Belch,
Michael Belch, Keyoor Purani, 9th Edition, McGraw Hill 2) Integrated Marketing Communication in Advertising and Promotion – Terence Shimp,8th Edition,
Cengage Learning 3) Advertising and Promotion - Jaishree Jethwaney & Shruti Jain, 2nd Edition, Oxford
10 Direct Marketing-Methods, Advantages, Limitations
1 Session
of 3 Hours 2 and 4
Case based
teaching
11
Media Planning-Media and Message, Media Planning Process, Media Objectives, Media Scheduling, Media Planning Implementation
1 Sessions
of 3 Hours 3 and 4
Case based
teaching
12
Personal Selling-Principles, Negotiation Skills. Public relations, Internet Marketing, Email Advertising, Mobile Marketing, Search Engine Advertising, Social Media Marketing
1 Sessions
of 3 Hours 3 and 4
Case based
teaching
13 Project & Assignments 2 sessions
of 3 Hours
GNVS Institute of Management
M.M.S. III (Specialization Paper) Academic Year: 2017-18
Faculty: Prof. Bhide/ Dr. Latha/ Dr. Ketan Course Name: Project Management
Batch: 2016-2018 Semester: III
Course Outcomes (COs)-
1. To understand Project Management (P.M.) holistically.
2. To plan and monitor P.M. activity using different tools and techniques for better performance.
3. Effective P.M. using financial management techniques and H.R. concepts
4. Use of software in P.M.
Sr.
No
Particulars Nos. of
Sessions
Allotted
Course
Outcomes can
be linked
Pedagogy
1 Overview of Project Management: Concepts and attributes of Project, Project lifecycle and stake holders, Project Organization, WBS, Scope and priorities, Project Identification, Market feasibility with Moving Average and Exponential smoothing methods, Techno-economic feasibility, Government policy to location, legal aspects, Preparation of DPR
Two
sessions of 3
hours
CO1
Numerical
examples and
lectures
2 Project Planning : Time and cost estimates with AON and AOA conventions, Budget estimates, Network analysis, Float analysis, crashing concepts
Three
sessions of 3
hours
CO2
Numerical examples
and lectures
3 Project scheduling and Risk Management: Gantt
chart, splitting and multitasking ,Risks in time
estimates, PERT analysis
Two
sessions of 3
hours
CO2 Numerical
examples and
lectures
4 Project Organization : Role and responsibilities of Project Manager, Team development model, sources of conflicts, conflict resolution
One
sessions of 3
hours
CO3
Lectures
5 Earned value analysis : „S‟ curve, Cost and schedule
performance indices using network, Revised
estimates of cost and time
One
sessions of 3
hours
CO2 Numerical examples
and lectures
6 Financial analysis: Profitability analysis ,Using NPV, IRR, Payback and discounted Payback Payback and discounted Payback period, PI. Preparation of projected statements of Income- expenditure and balance-sheet
Two
sessions of 3
hours
CO3 Numerical examples
and lectures
7
Computer applications and Softwares for Project Management
One
sessions of 3
hours
CO4 Demonstration
Lecture
8
Project Management Cases
One session
of 4 hours
Apply all principles
to case
Text books
1 Project Planning estimation and assessment by Prasanna Chandra
2 Project Management : The Managerial Process by Gray and Larson 3E Tata McGraw-Hill
Reference books
Project Management Managerial Emphasis by Meredith and Mantel
GNVS Institute of Management
M.M.S. II (Elective) Academic Year: 2017-18
Faculty: Ankit K. Oza Course Name: Managing Technology Business and IT Resource Management
Batch: 2016-2018 Semester: IV
Course Overview:
Managing Technology Business and IT Resource Management as a course will help students to learn
about the nature of technology-led competition as well as to think strategically about technology. This
course will illustrate the value and transformation induced by technology in fundamental business
functions such as Marketing, Finance, HR and Operations. This course will help them to understand the
strategic partners in business transformation to create competitive advantage.
Course Outcome:
1. To understand overview of IT and ITeS Industries 2. To determine the need of Information System 3. To gain an insight Gaining an insight on the challenges in implementing IT based Systems 4. To understand the need of Resource Management 5. To get acquainted with Business Models
Managing Technology Business and IT Resource Management – 15 Sessions of 3 Hours 100 Marks Semester III
Sr. No
Particulars Nos. of
Sessions Allotted
Course Outcomes can be linked
Pedagogy
1 Overview of IT and ITeS industries 1 Session of
3 Hours 1
Case based teaching
2
Challenges for businesses in domestic and
international markets 1 Session of 3 Hours
1
Lecture
3 Business Models 1 Session of
3 Hours 5 Lecture
4
Need of Resource Management 1 Session of
3 Hours 4
Lecture
5
Need of Information System 1 Session of
3 Hours 2
Lecture
6
Information System in Business Function 1 Session of
3 Hours 2
Lecture
7
Implementation of Information System 2 Session of
3 Hours 3
Lecture
8
Challenges in implementing IT based Systems
1 Session of
3 Hours 3
Case based
teaching
9
Flavors of IT Services 1 Session of
3 Hours
1 and 3 Lecture
10
Business Value of IT 1 Session of
3 Hours
1 and 3 Lecture
11 Digitalization and Latest Trends in IT
1 Session of
3 Hours
1 and 3 Webinar and
Case lets
12 Indian IT & ITeS Industries Analysis 2 Session of
3 Hours 1 and 3
Case based
Teaching
13 Class Test and Presentation 1 sessions
for 3 hours
Text books
1. Managing the IT Resource: Leadership in the Information Age by Luftman published by Pearson
2. Technology Roadmapping for Strategy and Innovation by Moehrle, Isenmann & Phaal
3. Management of Technology by Khalil
4. IT Infrastructure and Its Management by Gupta, Prakash and Jayaraman
5. Business Information Management by Benson and Davis
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