Scottish Seafood Partnership
“Challenges & opportunities facing the seafood sector”
Libby Woodhatch, CEO, Seafood Scotland 3 May 2012
Agenda
Introduction Challenges & opportunities in the seafood processing
sector Exploiting opportunities
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Seafood businesses
Fisheries management
- Days at sea- Quotas
- Discards- Technical measures
- RTCs- Poor science Politics
- CFP reform- Iceland/ Faeroes
- NGOs
Business- Rising utilities- Lack of skilled
labour- Lack of new
entrants- Legislation
-SMEs-Limited collaboration
Lack of investment
Economy- Euro zone crisis- Global recession
- Reduced margins
Global competition- Imports- IUU
- Cheaper proteins
Environment- Weather
- Climate change- Fisheries biology
Lack of continuity of supply
CHALLENGES
Whitefish – key issues• Fisheries management regime
– Adverse impacts from Cod recovery measures• Cost of leasing quota• Lack of foresight on landings• New control regulation on weighing• Haddock – size profile limiting• Fragmented industry
– Limited collaboration– SMEs
• Transport surcharges• Competition from Norway
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Nephrops – key issues• Cod recovery measures
– RTC– Introduction of selective gear
• Poor fishing• Euro-zone volatility
– Lack of available credit to customers
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Scallops – key issues• Markets currently buoyant
– South America year class issues– Japan significant producer pre-tsunami & Fukushima
• Lack of alignment between some vessels & processors– Price
• Forgotten sector?– SG Scallop Working Group only met once (2008)– Western waters management group addressing this now for Area
VII?– Lack of control measures – UK fishery, nomadic fleets– Over capacity?
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Crab & lobster – key issues
• Lack of enforcement• Lack of effort control or restrictive licensing • Lack of robust scientific data• Variable quality• Higher waste disposal costs reducing competitiveness• Forgotten sector?
– Crab & lobster Working Group abruptly ended despite time and investment
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Pelagics – key issues• Iceland & Faroese situation
– Continuing loss of market share– Suspension of MSC accreditation– Future loss of quota?
• Limited supplies, short seasons• Norwegian competition
– Scottish vessels landing in to Norway– Market perception– IPR support for UK companies limited
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Seafood processor
Industry Collaboration- NE supply
forum- Advanced
Landings System
- Cost sharing External collaboration
- SE/SDI- SF&D,
QMS- eNGOs
Traditional export
- Provenance- Green
credentials- New market
segments- Quality & tasteDiversity of
species
Emerging markets
- Growing middle class- Younger populations- - Desire for imported
goods
Domestic market
- Provenance- Healthy
- Fresh & local- Green credentials- Low food miles
OPPORTUNITIES
Advanced landing information
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• System reliant on vessels & agents inputting data• Key foresight information missing:
– No. of vessels at sea– No. of vessels at sea but not fishing (oil jobs etc)
• Available via electronic log books – Provision of data agreed in principle with Marine Scotland– Charge of £4800 + VAT!– Would still require approval from skippers by SFS
The UK Food Service Sector• The value of the UK Foodservice sector FOOD sales is
estimated at just under £42bn, with sales to operators/outlets equating to £13bn.
• These 259,054 outlets serve 8.1 billion eating occasions a year
= Opportunities for Scottish seafood from fish & chip shops to fine dining
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UK Food Service Project• Working collaboratively with SAOS, SF&D & industry
to maximise opportunities for Scottish seafood• The Foodservice channel is highly fragmented
compared to Retail. 5 Retailer Groups account for 90% of the Retail channel compared with 2800 Foodservice groups accounting for only 48% share of sales !
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UK Food Service Project1. Food service sector mapping2. Development of networks with all seafood buyers3. A support programme to match Scottish suppliers
with new opportunities4. Educational programme for buyers and consumers
to raise awareness of Scottish provenance.
Awaiting formal confirmation of funding from EFF PAC
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Developing emerging markets for Scottish seafood 2012 - 2014
• EFF-funded project working in collaboration with SDI, SSPO, SF&D & industry
• Targeting “high-end” food service sector in SE Asia• Raising awareness of Scotland and Scottish seafood• Will benefit Scottish companies already in the market
& help further companies access opportunities
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Domestic market• Regional sourcing opportunities
– Morrisons – 1 May 2012• New processing facility in Humberside• Committed to Scottish sourcing• Requested support to increase supplies, develop marketing
messages, handbooks for fish counter staff• Keen this message is relayed to Scottish Government!
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Services Available• Business development & marketing • Value added programme• Environmental advice & support• Quality & technical advice• Promotions & marketing• Signposting• Enquiry Service
Seafood ScotlandHow can we help?
Visit www.seafoodscotland.org or contact us on 01321 557 9344 for further information or specific enquiries.
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