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KNOWLEDGE MANAGEMENT
Content Marketing & Knowledge Management
Content Marketing
“Content is king”Bill Gates
“Brands must become media to earn relevance”Brian Solis
Content Marketing
Your content
Creation
Content
Brand awareness, demand generation
Content Marketing
Your content
Web content Data
Curation, Creation, Crushing
Content
Brand awareness, demand generationThought Leadership, Engagement
Knowledge Management
“How you gather, manage and use information will determine whether you
win or lose.”Bill Gates
“Tell me and I forget. Teach me and I may remember. Involve me and I learn”
Benjamin Franklin
Knowledge Management
Training
Your content
Creation
Content
Knowledge Management
Business Intelligence
Curation
Content
Training
Your content
Creation
Content
Web content
Knowledge Management
Your content
Web content Data
Curation, Creation, Crushing
Content
TrainingBusiness Intelligence
Ça c’était avant
Digital Revolution
Knowledge is everywhere
Everybody is an expert Break the silos
The Love Story
Your content
Web content Data
Curation, Creation, Crushing
Content is Knowledge is Content
Outbound & Inbound
The Benefits of the Marriage
Excellence
Power
Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Livre blanc à télécharger ici
Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Teaches me about my job 96%Makes employee more efficient 87%
Helps convince teammate 69%Helps convince a client 84%
Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Teaches me about my job 96%Makes employee more efficient 87%
Helps convince teammate 69%Helps convince a client 84%
What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
Feed Content strategy with Knowledge
What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
Feed Content strategy with Knowledge
Identify and help develop thought leaders and brand advocates
Example: Intuiti
Challenges Lack of training material Employees Engagement Reputation / Visibility
KM + CM Three topics (SEO, UX, Analytics) Team curation Used internally and externally
Example: Cisco
Knowledge Management
“A chain is no stronger than its weakest link.”
Confucius
“Size matter not”Yodda
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