Scaling up local and individualized solutions, challenging existing logic

Nicola MorelliDepartment of

Architecture Design and Media TechnologyAalborg University

From large scale to individuals and back

Scale-down

Focus on industrial production• Large scale production• Standardization• Economy of scale

Focus on people• Individual solutions

• Local solutions• Personalisation

From large scale to individuals and back

Focus on scalability• Larger scale• reproducibility• Economy of scale

Focus on people• Individual solutions

• Local solutions• Personalisation• Scale-down

Scale-up

The platform

Life 2.0 have been co-designed and tested with users

Critical factors

• Relevance Attention Participation

• Trust Personal Contact

The platform

Capabilities and value addedActor Type of knowledge Value added

User Personal/tacit Attention / content

Community provider Social/aggregative Aggregation

Technical broker Technical Technical solutions

Hub/association Content related Events / content

Local businesses Service/market related Personal/locally relevant market offers / money

For Municipalities: higher life quality with the same of less resources

Diffusion of Innovation (existing social networks)

cccccc

Diffusion of Innovation (personalised and local services)

Nicola Morelli – nmor@create.aau.dk

www.Life2project.eu