scaling up social innovation services
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Scaling up local and individualized solutions, challenging existing logic Nicola Morelli Department of Architecture Design and Media Technology Aalborg University
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Highly personalised and localized services are often hard to scale up, because of their intrinsic link with the context in which they have been designed. This presentation proposes how such services can be scaled up, starting from a case study, the Life 2.0 service platform
Transcript of scaling up social innovation services
Scaling up local and individualized solutions, challenging existing logic
Nicola MorelliDepartment of
Architecture Design and Media TechnologyAalborg University
From large scale to individuals and back
Scale-down
Focus on industrial production• Large scale production• Standardization• Economy of scale
Focus on people• Individual solutions
• Local solutions• Personalisation
From large scale to individuals and back
Focus on scalability• Larger scale• reproducibility• Economy of scale
Focus on people• Individual solutions
• Local solutions• Personalisation• Scale-down
Scale-up
Critical factors
• Relevance Attention Participation
• Trust Personal Contact
The platform
Capabilities and value addedActor Type of knowledge Value added
User Personal/tacit Attention / content
Community provider Social/aggregative Aggregation
Technical broker Technical Technical solutions
Hub/association Content related Events / content
Local businesses Service/market related Personal/locally relevant market offers / money
For Municipalities: higher life quality with the same of less resources
Diffusion of Innovation (existing social networks)
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Diffusion of Innovation (personalised and local services)
