KEY PRODUCT MESSAGE
Gentle cleansers and balanced conditioners provide nourishment to keep hair looking healthier
in one simple step. Perfect for daily cleansing and styling.
SATINIQUE® 2 IN 1 Shampoo and Conditioner
COLLECTION OVERVIEW
SATINIQUE® haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customisation: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalise. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ – a
patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE 2 IN 1 Shampoo and
Conditioner was created to Care for hair.
Experience the ease of healthy looking
hair. The SATINIQUE 2 IN 1 Shampoo
and Conditioner is perfect for simplifying
a haircare routine: cleanses and
conditions in one step. All hair types.
Featuring ENERJUVE to restore hair to
its natural, healthy-looking state plus
Borage Seed Oil to condition hair and
Vitamin E to moisturise and protect hair.
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE®: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
* U.S. Patent 8,263,053
Exclusive formula containing mild cleansing agents and
conditioning ingredients Gently cleanses and conditions with each use. Gentle enough for daily use.
Leaves hair feeling soft, easy to comb, and healthy looking.
Wet hair is easy to detangle.
Unique blend of Borage Oil, and Vitamin E Borage Seed Oil is known to help moisturise and smooth hair.
Vitamin E is known to moisturise and protect hair.
PRODUCT USAGE
Apply to wet hair, massage into a lather, and rinse.
Gentle enough to use every day.
FRAGRANCE
All SATINIQUE® products are enhanced with carefully-selected
fruity and floral fragrances which heighten the usage experience.
2 IN 1 Shampoo features a crisp, vibrant fragrance with notes of
pear, green apple, rose, and musk.
SATINIQUE® 2 IN 1 Shampoo and Conditioner
CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the
link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium
haircare products.
They want to clean and condition hair in one easy step—either every day, while at the gym, or when schedule demands it. For all hair types.
ENERJUVE® :
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalise from the inside out.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customised.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who want a simple approach to taking care
of their hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for 2 IN 1 Shampoo and Conditioner:
Borage Seed Oil: Borage, also know as starflower, is an annual herb originating in
Syria. Borage Seed Oil is used for repairing and moisturising the hair due to it’s
occlusive ability to help lock in moisture and smooth the outer cuticle.
Vitamin E: Has been shown to help with moisturising and protecting hair. It is also
recognised as a wonderful antioxidant agent.
SATINIQUE® 2 IN 1 Shampoo and Conditioner
CROSS SELLING PRODUCTS
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about their purchase.
Specific Cross Selling Opportunities:
Style with SATINIQUE Texturing Matte Wax: A
premium styling wax that gives medium hold, natural
style definition, and the ability to sculpt, shape and
control fly-aways.
Style with SATINIQUE Final Step Finishing Spray: A
premium aerosol hair spray that provides long-lasting,
strong hold all day. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the
Texturing Matte Wax.
SATINIQUE® 2 IN 1 Shampoo and Conditioner
As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
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