KEY PRODUCT MESSAGE

Gentle cleansers and balanced conditioners provide nourishment to keep hair looking healthier

in one simple step. Perfect for daily cleansing and styling.

SATINIQUE® 2 IN 1 Shampoo and Conditioner

COLLECTION OVERVIEW

SATINIQUE® haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customisation: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalise. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE 2 IN 1 Shampoo and

Conditioner was created to Care for hair.

Experience the ease of healthy looking

hair. The SATINIQUE 2 IN 1 Shampoo

and Conditioner is perfect for simplifying

a haircare routine: cleanses and

conditions in one step. All hair types.

Featuring ENERJUVE to restore hair to

its natural, healthy-looking state plus

Borage Seed Oil to condition hair and

Vitamin E to moisturise and protect hair.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE®: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

* U.S. Patent 8,263,053

Exclusive formula containing mild cleansing agents and

conditioning ingredients Gently cleanses and conditions with each use. Gentle enough for daily use.

Leaves hair feeling soft, easy to comb, and healthy looking.

Wet hair is easy to detangle.

Unique blend of Borage Oil, and Vitamin E Borage Seed Oil is known to help moisturise and smooth hair.

Vitamin E is known to moisturise and protect hair.

PRODUCT USAGE

Apply to wet hair, massage into a lather, and rinse.

Gentle enough to use every day.

FRAGRANCE

All SATINIQUE® products are enhanced with carefully-selected

fruity and floral fragrances which heighten the usage experience.

2 IN 1 Shampoo features a crisp, vibrant fragrance with notes of

pear, green apple, rose, and musk.

SATINIQUE® 2 IN 1 Shampoo and Conditioner

CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the

link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium

haircare products.

They want to clean and condition hair in one easy step—either every day, while at the gym, or when schedule demands it. For all hair types.

ENERJUVE® :

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalise from the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customised.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who want a simple approach to taking care

of their hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for 2 IN 1 Shampoo and Conditioner:

Borage Seed Oil: Borage, also know as starflower, is an annual herb originating in

Syria. Borage Seed Oil is used for repairing and moisturising the hair due to it’s

occlusive ability to help lock in moisture and smooth the outer cuticle.

Vitamin E: Has been shown to help with moisturising and protecting hair. It is also

recognised as a wonderful antioxidant agent.

SATINIQUE® 2 IN 1 Shampoo and Conditioner

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Style with SATINIQUE Texturing Matte Wax: A

premium styling wax that gives medium hold, natural

style definition, and the ability to sculpt, shape and

control fly-aways.

Style with SATINIQUE Final Step Finishing Spray: A

premium aerosol hair spray that provides long-lasting,

strong hold all day. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Texturing Matte Wax.

SATINIQUE® 2 IN 1 Shampoo and Conditioner

As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.