Project overview
Title • SAMSUNG Electric company “3D LED TV Launching Ceremony”
Objective• The successful Samsung 3D TV launching in Middle east & Africa area and
extend the share of market with increasing Samsung´s competitiveness.
Date • 2010.April.19 ~ 2010.April.21 (3days, two show time per day)
Place• Launching Show : Hyatt Hotel Ballroom C Hall
• Seminar : Hyatt Hotel Ballroom B Hall
Target • Middle East SAMSUNG Dealer / Buyer Group Guests
The Existing Plan at Park Hyatt Hotel
• The space used
Existing Site Condition
• The Ballroom and hallway existing condition
Proposed layout and plan
• Launching show Proposed Plan and Zoning
Main stage
LCD TVPLASMA TV
3D LED TV
3X3 Road show
Experience zone All share zone
Proposed Design
• Overall Design
Proposed Design
• The 3D LED TV hanging Design • Center Focused 3x3 Road show Design
• Main Focused Design for the Show
Proposed Design
Experience zone
All share zone
Final Design
• Overall Design
Final Design
• Overall Design
Final Design
Hanging TV with wires
Rigging Point
All 40” TV – 19 Qty
Final Design
Final Design
MAIN ISSUE
• Need more consideration
regarding the manufacture
schedule.
• The 3D TV activation has
some issue with ceiling
lighting. Needs some
designable object for
blocking the lighting from the
ceiling.
3D design sceneActual scene
• 3x3 STAND
Final Design
• PLASMA TV STAND
Final Design
• LCD TV STAND
Final Design
• TV STAND DETAIL VIEW
Final Design
• The Experience zone / Detail
• Lighting effects on the space and object
Main Issue
• The highlight lighting from the ceiling was disturbing the 3D work for the TV.
• The turning TV on / off did not work properly as the clients wants. The show has been processed without the TV turning on
and off concept.
Final Design
Final Design
• The Curtain drop concept ( Product displayed at back side)
•Feature in 3D Design • Actual scene at site
The Launching show scenario
After the announce of introducing the 3D TV products, the curtain drop out and all products appear to peoples.
Final Design
• The Stand Detail
Final Design
• The 3D glass Stand Detail