Samsung 2010 3D TV Launching show
Transcript of Samsung 2010 3D TV Launching show
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Project overview
Title • SAMSUNG Electric company “3D LED TV Launching Ceremony”
Objective• The successful Samsung 3D TV launching in Middle east & Africa area and
extend the share of market with increasing Samsung´s competitiveness.
Date • 2010.April.19 ~ 2010.April.21 (3days, two show time per day)
Place• Launching Show : Hyatt Hotel Ballroom C Hall
• Seminar : Hyatt Hotel Ballroom B Hall
Target • Middle East SAMSUNG Dealer / Buyer Group Guests
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The Existing Plan at Park Hyatt Hotel
• The space used
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Existing Site Condition
• The Ballroom and hallway existing condition
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Proposed layout and plan
• Launching show Proposed Plan and Zoning
Main stage
LCD TVPLASMA TV
3D LED TV
3X3 Road show
Experience zone All share zone
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Proposed Design
• Overall Design
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Proposed Design
• The 3D LED TV hanging Design • Center Focused 3x3 Road show Design
• Main Focused Design for the Show
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Proposed Design
Experience zone
All share zone
![Page 8: Samsung 2010 3D TV Launching show](https://reader033.fdocuments.in/reader033/viewer/2022052623/559b441e1a28ab4a5e8b47ca/html5/thumbnails/8.jpg)
Final Design
• Overall Design
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Final Design
• Overall Design
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Final Design
Hanging TV with wires
Rigging Point
All 40” TV – 19 Qty
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Final Design
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Final Design
MAIN ISSUE
• Need more consideration
regarding the manufacture
schedule.
• The 3D TV activation has
some issue with ceiling
lighting. Needs some
designable object for
blocking the lighting from the
ceiling.
3D design sceneActual scene
• 3x3 STAND
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Final Design
• PLASMA TV STAND
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Final Design
• LCD TV STAND
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Final Design
• TV STAND DETAIL VIEW
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Final Design
• The Experience zone / Detail
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• Lighting effects on the space and object
Main Issue
• The highlight lighting from the ceiling was disturbing the 3D work for the TV.
• The turning TV on / off did not work properly as the clients wants. The show has been processed without the TV turning on
and off concept.
Final Design
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Final Design
• The Curtain drop concept ( Product displayed at back side)
•Feature in 3D Design • Actual scene at site
The Launching show scenario
After the announce of introducing the 3D TV products, the curtain drop out and all products appear to peoples.
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Final Design
• The Stand Detail
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Final Design
• The 3D glass Stand Detail