© 2016 Salesfusion, Inc. All Rights Reserved.
Introduction to Marketing Automation
2
ATTRACT & CAPTUREprospects in your
target market
SCOREleads based on who is most likely to buy
MEASUREand improve
marketing ROI
NURTUREleads who aren’t ready
to buy
RETAINand extend customer
relationships
ALIGN sales and marketing for
seamless experience
© 2016 Salesfusion, Inc. All Rights Reserved.
Benefits of Marketing Automation
3
Companies who adopt marketing automation on average benefit in the following ways:
With Marketing Automation
Integrated to CRM
higher win rates when sales and marketing tightly aligned Marketing Profs 2015
20%increase in opptys from nurtured leads DemandGen 2013
53%higher conversionto mktg qualified leadsAberdeen 2013
10%increase in marketing’scontribution to pipelineForrester 2014
38%
Without Marketing Automation
3x higher revenue growthAberdeen 2015
© 2016 Salesfusion, Inc. All Rights Reserved.
Our Strategy
4
Complete: Salesfusion includes all the functions that a marketer needs
Easy to Use: Solution is intuitive and enables a marketer to do their job
Affordable: Offer the lowest total cost of ownership
No-Fail Approach: Client Success Team collaborates to meet your goals
Native CRM Integrations: Align sales and marketing with access and visibility
© 2016 Salesfusion, Inc. All Rights Reserved.
Salesfusion’s Solution
● Build long-term relationships throughout the customer lifecycle
● Drive inbound traffic and identify new prospects
● Engage through automated campaigns
● Manage events efficiently
● Score leads and prioritize for sales follow up
● Track all campaigns in one place
● Analyze performance and report ROI
5
Salesfusion provides a complete, easy-to-use marketing automation solution with a no-fail approach to ensure marketing success.
© 2016 Salesfusion, Inc. All Rights Reserved.
CRM Integration
6
● Independent SaaS MA Platform - not a CRM toolkit
● Salesfusion is the only MAP built on top of a traditional CRM-style relational database ○ Map to lead, contact, account, task, opportunity and campaign tables○ Automatically generate sales tasks and opportunities
● Automated data syncing with CRM by Salesfusion
● 100% pre-built integration - no middleware
● Integration is fully supported by Salesfusion
MAP CRM
Aligns Marketing and Sales through a bi-directional sync that allows for data to easily push and pull between the two platforms.
© 2016 Salesfusion, Inc. All Rights Reserved.
Industry leading marketing automation platform focused on SMB
7
Named as a 2015 Cool Vendor - “Cool Vendors in Tech Go-to-Market, 2015”Debuted on the 2015 Gartner Magic Quadrant for CRM Lead Management
2015 SiriusView on Marketing Automation:“Salesfusion’s event management and lead scoring make it an appealing option for SMB”“Salesfusion offers the lowest pricing by contact tier across all listed MAP vendors”
2014 Forrester Wave Report for Lead to Revenue Management Vendors:Ranked as a “Strong Performer” in EnterpriseRanked as a “Leader” in Mid Market/SMB
Market Leadership
400+ Customers2 Million Emails
sent per day60,000 Website Visitors
captured on forms each day 6 CRM Integrations
www.salesfusion.com | 855.238.6522 | [email protected]
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