Conducted by: Ryan Joyce
Under Armour Capstone Analysis Presentation
Background Information: TImeline
Started in 1995/1996
Kevin Plank, a Maryland football player, solved the issue of the
“sweaty t-shirt”.
He designed HeatGear – helped keep athletes cool, dry, and light in
hot conditions.
In 1997, he introduced another two lines: ColdGear and AllSeason Gear
Currently • In 2014, UA acquired
MapMyFitness and Endomondo.
• Witnessed $3.9 billion in sales for 2015.
• Still growing; Net income grew by 12% last quarter!
Mission and Vision Statement
Vision
Empower Athletes Everywhere!
Mission Make All Athletes better through: PASSION, DESIGN
And the RELENTLESS PURSUITOF INNOVATION.
About the Under Armour Leader:Mr. Kevin Plank
Grew up in Maryland; and
has grown Under Armour
into a proud state brand.
Got a Masters in Business Administration at the University of Maryland.• See any of us MBA students
can become him!
Under Armour’s Internal Operations Currently
Revenues: $3.97 billion
Operating Income:
About $409 Billion (15%
growth)
Revenue per employee
(5,542): $716, 279
Focusing on the growing mobile fitness world.• Acquired three
significant company’s and have introduced Under Armour record.
Total D/E = 72%
Income Statement Investigation
Competitive Analysis: Nike and Adidas
Value Chain Analysis
Under Armour New Strategic Direction
New Mission
• Experience further growth through the transformation of the traditional overseas manufacturing method while simultaneously focusing on the engagement of product customization with changing customer preferences.
New Vision
• Guarantee performance sincerely above the athlete’s expectations throughout the world.
Strategic Direction Map
My Future Financial Projections
Balanced Scorecard
• Favorable Customer Retention
• Personable Customer Service Environment
• Customer Innovativeness
• Admirable customer satisfaction
• Innovative environment • Formidable Asset infrastructures• Supply-chain Management • Stakeholder-cohesiveness
• Financially formidable• Strong liquidity• Impressive profitability • Desensitize long-term
debt• International revenue
expansion
• Increase internal management enrichrichment
• Human Resource engagement • Sustainability-driven
Learning and
Growth Perspective
Financial Perspective
Customer Perspective
Internal Process
Perspective
Overall OpinionStrong Liquidity
Good Management
Solid Future Outlook
Still Growing
Oh by the way AJ
Get An:
A
Thank You AJ For Everything
IT’S TIME FOR ME TO GRADUATE!!
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