S E R V I C E B R A N D
wants to transform using experience innovation. If you were the Brand manager / Agency innovator - how would you innovate guest experience?
D ATA D R I V E N M A R K E T I N G
P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D
C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O
R E A LT I M E - I N T H E M O M E N T
– S U P E R PA L
“We need to focus on understanding consumer context to deliver relevant personalized experiences.”
E X P L I C I T D ATA
D E C L A R E D
I M P L I C I T D ATA
I N F E R R E D
context
circumstances
peoplewhen, where
– S U P E R PA L
“Data is the oxygen of the age of context.”
C O N S U M E R R E S E A R C H
P H Y S I C A L A N A LY T I C S
C A M PA I G N A N A LY S I S
S E N T I M E N T A N A LY S I S
I N N O VAT I O N M O D E L I N G
R I S K M O D E L I N G
E X P E R I E N C E A N A LY T I C S
F R A U D D E T E C T I O N
S M A R T C I T I E S
M U C H M O R EP R E D I C T I V E
1,000,000,000,000+ AD#IMPRESSIONS#PER#MONTH#(GDN)#
30 BILLION IMPRESSIONS#PER#DAY#
2 MILLION WEBSITES#
94% ALL#INTERNET#USERS#
T H I S I S B I G D ATA
DATA HELPS TO DELIVER RELEVANT HUMAN EXPERIENCES
X T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O R Y
S O L U T I O N
C R E AT I V E
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