Rp2-2015 - technology driven macro trends in marketing space
Transcript of Rp2-2015 - technology driven macro trends in marketing space
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M A R K E T I N G T E C H T R E N D SL E T S TA L K A B O U T
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- S U P E R PA L
“As the era of machine begins we are all racing against robots.”
http://www.independent.co.uk/
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– S U P E R PA L
“Machines are becoming more human.”
http://www.independent.co.uk/
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http://mashable.com/2015/03/16/ex-machina-tinder-marketing/
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http://mashable.com/2015/03/16/ex-machina-tinder-marketing/
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M A R K E T I N G
A G E N C Y
H U M A N B R A N D
S T O R Y
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M A R K E T I N G
A G E N C Y
H U M A N B R A N D
S T O R Y
F U T U R E O F
M A R K E T I N G
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T E X T
P I C
V I D
V R
MICA is awesome
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T E X T
P I C
V I D
V R
MICA is awesome
I N F O G R A P H I C
I N T E R A C T I V E
A R
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T E X T
P I C
V I D
V R
MICA is awesome
F U T U R E O F
S T O R Y T E L L I N G
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https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine?language=en
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B R A N D
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B R A N D
P R O D U C T
S E R V I C E
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B R A N D
M O R E
L E S S
I N N O VAT I O N
L E S S C O N T R O L
S E G M E N T
S TA R T U P
C O N T E N T
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B R A N D
P R O D U C T
S E R V I C E
I N N O VAT I O N
L E S S C O N T R O L
S E G M E N T
S TA R T U P
C O N T E N T
F U T U R E O F
B R A N D
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http://www.fastcompany.com/3039602/most-innovative-companies-2015/tesla
http://www.forbes.com/sites/jenniferrooney/2014/11/20/video-a-look-inside-starwoods-new-starlab-innovation-center-with-cmo-phil-mcaveety/
http://www.fastcompany.com/3039576/most-innovative-companies-2015/panera-bread
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C O N S U M E R
C A S U A L P R O G R A M M E R
P E R VA S I V E A N A LY T I C S
M E A N I N G F U L E X P E R I E N C E S
I N T E R A C T W I T H
E V E R Y T H I N G
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C O N S U M E R
C A S U A L P R O G R A M M E R
U B I Q U O T O U S A N A LY T I C S
M E A N I N G F U L E X P E R I E N C E S
I N T E R A C T W I T H
E V E R Y T H I N G
C O N S U M E R I N
F U T U R E
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A G E N C Y O F F U T U R E
• era of mad man is over
• expertise over one big box
• hybrid talent
• role of an educator
A
O
F
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http://adage.com/article/special-report-agency-alist/tbwa-hakuhodo-ad-age-s-international-agency-year/232227/
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O N E L A S T T H I N G
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BRINGING IT TOGETHER - HUMAN EXPERIENCES
X T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O R Y
S O L U T I O N
C R E AT I V E
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@ R AV I PA L 1 2 1 4
thanks