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BUSINESSDYNAMICS CUSTOMER

DYNAMICS

MARKETDYNAMICS

INCOMES & OUTCOMES

CREATEVALUE

DELIVERVALUE

CAPTUREVALUE

INPUTS & OUTPUTS IMPACTROUNDMAP™ SCOPE:

To explain the scope of the ROUNDMAPwe prefer to use Porter’s Generic ValueChain formula: Value Created + Captured-/- Cost of Creating that Value = Margin.

ROUNDMAP focuses on the CustomerDynamics and the firm’s revenue model.

SHORT DESCRIPTION

TM

BUSINESSMODELMATRIX™ C R O S S S I L O™

™

TMROUNDMAP™ STRATEGIC PLAYBOOK

For a long time, product centricity was the only known busi-

ness model. Since the beginning of the 21st-century ICT and

the world wide web in particular has been offering compa-

nies the opportunity to shift to customer-centric business

models. Recently, enabled by social and digital technology,

new business models have started to appear. These as-a-ser-

vice models are appealing more and more to both the con-

nected as well as the conscious global citizens.

PRODUCTCENTRICITY

ROUNDMAP™

STRATEGICPLAYBOOK

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CUSTOMERCENTRICITY

RESOURCECENTRICITY™

NETWORKCENTRICITY™

DEVELOPMENTDYNAMICS

PRODUCTDEVELOPMENT

CUSTOMERDEVELOPMENT

RESOURCE 1

DEVELOPMENT

PLATFORM 2

DEVELOPMENT

�VALUE POSITION

DYNAMICS

PRODUCTLEADERSHIP

CUSTOMERINTIMACY

OPERATIONALEXCELLENCE

NETWORKORCHESTRATION™

�POSITIONING

DYNAMICS

COMPETITIVEADVANTAGE

COMPARATIVEADVANTAGE™

COMPOSITIVEADVANTAGE™

COLLABORATIVEADVANTAGE™

☼

ECONOMYOF SCALE

ECONOMYOF SALE™

ECONOMYOF USE™

ECONOMYOF REACH™

LEVERAGEDYNAMICS

�

SHARE OFMARKET

SHARE OFWALLET

SHARE OFUTILIZATION™

SHARE OFTRANSACTION™

CAPTUREDYNAMICS

�

DEMANDGENERATION

DEMANDFULFILLMENT

SUPPLYSYNDICATION™

SUPPLYAGGREGATION™

OPERATINGDYNAMICS

�

SUPPLYCHAIN

VALUECHAIN

SERVICECHAIN

CHAINNETWORK

CHAINDYNAMICS

�MARKETINGDYNAMICS

CAMPAIGNBASED

ACCOUNTBASED

EXPERIENCEBASED

WORD-OF-MOUTHBASED

◎EXPERIENCEDYNAMICS

BRANDEXPERIENCE

CUSTOMEREXPERIENCE

USEREXPERIENCE

SHAREDEXPERIENCE

EQUITY

DYNAMICS

RETURN ONPRODUCT

RETURN ONCUSTOMER

RETURN ON RESOURCE 1

RETURN ON PLATFORM 2

�EXTENSIONDYNAMICS

PRODUCTLIFECYCLE

CUSTOMERLIFECYCLE

RESOURCE 1

LIFECYCLE

PLATFORM 2

LIFECYCLE

�

BUSINESS STRATEGY EXECUTION PERFORMANCEBUSINESSMODEL

(1) A resource is any asset (aid, capability, device, facility, platform, product, property, source, etc.) that can be offered as-a-service. (2) A platform is any physical marketplace or online marketspace, or a combination of both, that aims to facilitate exchanges between interdependent groups.