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AS G322 Key Media Concepts
Two hour exam, including 30 mins for viewing & notetaking.
Section ATextual Analysis and Representation
An unseen 4-5 minute extract from a TV Drama with one
compulsory question dealing with textual
analysis of various technical aspects of the
languages and conventions of moving image
media. Link this analysis with a discussion of some
aspect of representation within the sequence.Camera Angle, Shot, Movement and CompositionMise-en-ScneEditingSoundFocus on how these techniques create meaning &representations of specific social types,GenderAgeEthnicitysexualityClass and status
Physical ability/disabilityRegional identitygroups,
events or places within the extract
Section B
Institutions and AudiencesOne question on the British Film Industry.
The processes of production
distribution
marketing & exchange at local, national or international
level & British audiences reception & consumption.Continued on Page 2
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cras. Interdum at. Ut enim ad trenz ucu hugh ipsum monugor.Continued on Page 3
Exam17th May pm
Skills
Key Concepts
Follow this plan for exam success
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minim veniam, quis nostrud exerc. Dolor mauris, vel eu libero cras. Interdum at. Irure dolor in
reprehend incididunt ut labore et dolore magna aliqua.Continued on Page 5
Follow this plan! Rhoncus tempor
placerat.
Get class
notes &
hand outs
into order
Revise: How importantis cross mediaconvergence andsynergy in production.distribution andmarketing?
Revise the issues raised bymedia ownership incontemporary mediapractice
Revise: What technologieshave been introduced in recentyears at the levels ofproduction, distribution,marketing and exchange?
Back to
school
1/2 term
Premier
e?
Revise: What is thesignificance of proliferation inhardware and content forinstitutions and audiences?
What are the issues raised inthe targeting of national andlocal audiences (specifically,British) by international orglobal institutions?
How do your own experiencesof media consumptionillustrate wider patterns andtrends of audience
behaviour?
Revise & answer: Howimportant is technologicalconvergence for institutionsand audiences?
institutions?
How do your ownexperiences of mediaconsumption illustratewider patterns and trends ofaudience behaviour?
Revise & answerWhat are the issues raised in the targeting ofnational and local audiences (specifically,British) by international or global institutions?
Revise & answer: How do your ownexperiences of media consumption
illustrate wider patterns and trendsof audience behaviour?
Exa
m
Blog & evaluation
submitted on line
Revise TV Drama throughly , everytime you watch TV
For all of these titles complete a timed
essay and email to me for feedback to
Summarise all your classnotes and
revision notes onto smaller cards, one
card for each topic
Camera Shots, Angle,Movement and CompositionShots: establishing shot, mastershot, close-up, mid-shot, long shot,
REVISION PLAN:IF YOU STICK TO THIS PLAN YOU WILL COVER EVERYTHING IN GOODTIME PAGE2
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po n o v ew s o , over eshoulder shot, and variations ofthese.Angle: high angle, low angle,canted angle.Movement: pan, tilt, track, dolly,crane, steadicam, hand-held,zoom, reverse zoom.Composition: framing, rule ofthirds, depth of field deep andshallow focus, focus pulls.
EditingIncludes transition of imageand sound continuity andnon-continuity systems.Cutting: shot/reverse shot, eyelinematch, graphic match, actionmatch, jump cut, crosscutting,parallel editing, cutaway; insert.Other transitions, dissolve, fade-in,fade-out, wipe, superimposition,long take, short take, slow motion,ellipsis and expansion of time,post-production, visual effects.
Sound Diegetic and non-diegeticsound;synchronous/asynchronoussound; sound effects;sound motif, sound bridge,dialogue, voiceover, modeof address/direct address,sound mixing, soundperspective.Soundtrack: score, incidentalmusic, themes and stings, ambient
sound.
Mise-en-Scne
Production design: location, studio,set design, costume and make-up,properties.Lighting; colour design.Not every one of the abovetechnical areas will featurein equal measure in anygiven extract. Therefore
discuss what is appropriateto the extract provided andto the discussion of therepresentation asked for.
You need to showhow these technicalelements createspecificrepresentations of
individuals, groups,events or places andhelp to articulatespecific messagesand values that havesocial significance.
TV DramaWhat you need to know
A study of specificproduction companies,Working Title,Momentum theirpatterns of production,distribution, exhibitionand consumption by
audiences.Along with anexamination ofcontemporary filmdistribution practices(digital cinemas, DVD,HD-DVD, downloads, etc)and their impact upon
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e o ...
GenderAgeEthnicitySexualityClass and statusPhysical ability/disabilityRegional identity
and consumption.
You have to show thatyou understand and candiscuss the processes ofproduction, distribution,marketing and exchangeas they relate to the FilmIndustry, as well as thenature of audienceconsumption of film and
the relationshipsbetween audiences andfilm institutions.
Possible question issues:
What are the issues raised bymedia ownership incontemporary media practice?
How important is cross mediaconvergence and synergy in
production, distribution andmarketing?
What technologies have beenintroduced in recent years atthe levels of production,distribution, marketing andexchange?
What is the significance ofproliferation in hardware and
content for institutions andaudiences?
How important is technologicalconvergence for institutionsand audiences?
What are the issues raised inthe targeting of national andlocal audiences (specifically,British) by international orglobal institutions?
How do your own experiencesof media consumption illustratewider patterns and trends ofaudience behaviour?
The key assessment objectives
for Institutions and Audiences
and TV Drama are:AO1: Demonstrate knowledge
and understanding of media
concepts, contexts and critical
debates, using tterminology
i t l d ith t
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Film: Institutions &Audiences
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