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As RevisionApril 2011

AS G322 Key Media Concepts

Two hour exam, including 30 mins for viewing & notetaking.

Section ATextual Analysis and Representation

An unseen 4-5 minute extract from a TV Drama with one

compulsory question dealing with textual

analysis of various technical aspects of the

languages and conventions of moving image

media. Link this analysis with a discussion of some

aspect of representation within the sequence.Camera Angle, Shot, Movement and CompositionMise-en-ScneEditingSoundFocus on how these techniques create meaning &representations of specific social types,GenderAgeEthnicitysexualityClass and status

Physical ability/disabilityRegional identitygroups,

events or places within the extract

Section B

Institutions and AudiencesOne question on the British Film Industry.

The processes of production

distribution

marketing & exchange at local, national or international

level & British audiences reception & consumption.Continued on Page 2

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cras. Interdum at. Ut enim ad trenz ucu hugh ipsum monugor.Continued on Page 3

Exam17th May pm

Skills

Key Concepts

Follow this plan for exam success

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reprehend incididunt ut labore et dolore magna aliqua.Continued on Page 5

Follow this plan! Rhoncus tempor

placerat.

Get class

notes &

hand outs

into order

Revise: How importantis cross mediaconvergence andsynergy in production.distribution andmarketing?

Revise the issues raised bymedia ownership incontemporary mediapractice

Revise: What technologieshave been introduced in recentyears at the levels ofproduction, distribution,marketing and exchange?

Back to

school

1/2 term

Premier

e?

Revise: What is thesignificance of proliferation inhardware and content forinstitutions and audiences?

What are the issues raised inthe targeting of national andlocal audiences (specifically,British) by international orglobal institutions?

How do your own experiencesof media consumptionillustrate wider patterns andtrends of audience

behaviour?

Revise & answer: Howimportant is technologicalconvergence for institutionsand audiences?

institutions?

How do your ownexperiences of mediaconsumption illustratewider patterns and trends ofaudience behaviour?

Revise & answerWhat are the issues raised in the targeting ofnational and local audiences (specifically,British) by international or global institutions?

Revise & answer: How do your ownexperiences of media consumption

illustrate wider patterns and trendsof audience behaviour?

Exa

m

Blog & evaluation

submitted on line

Revise TV Drama throughly , everytime you watch TV

For all of these titles complete a timed

essay and email to me for feedback to

[email protected]

Summarise all your classnotes and

revision notes onto smaller cards, one

card for each topic

Camera Shots, Angle,Movement and CompositionShots: establishing shot, mastershot, close-up, mid-shot, long shot,

REVISION PLAN:IF YOU STICK TO THIS PLAN YOU WILL COVER EVERYTHING IN GOODTIME PAGE2

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po n o v ew s o , over eshoulder shot, and variations ofthese.Angle: high angle, low angle,canted angle.Movement: pan, tilt, track, dolly,crane, steadicam, hand-held,zoom, reverse zoom.Composition: framing, rule ofthirds, depth of field deep andshallow focus, focus pulls.

EditingIncludes transition of imageand sound continuity andnon-continuity systems.Cutting: shot/reverse shot, eyelinematch, graphic match, actionmatch, jump cut, crosscutting,parallel editing, cutaway; insert.Other transitions, dissolve, fade-in,fade-out, wipe, superimposition,long take, short take, slow motion,ellipsis and expansion of time,post-production, visual effects.

Sound Diegetic and non-diegeticsound;synchronous/asynchronoussound; sound effects;sound motif, sound bridge,dialogue, voiceover, modeof address/direct address,sound mixing, soundperspective.Soundtrack: score, incidentalmusic, themes and stings, ambient

sound.

Mise-en-Scne

Production design: location, studio,set design, costume and make-up,properties.Lighting; colour design.Not every one of the abovetechnical areas will featurein equal measure in anygiven extract. Therefore

discuss what is appropriateto the extract provided andto the discussion of therepresentation asked for.

You need to showhow these technicalelements createspecificrepresentations of

individuals, groups,events or places andhelp to articulatespecific messagesand values that havesocial significance.

TV DramaWhat you need to know

A study of specificproduction companies,Working Title,Momentum theirpatterns of production,distribution, exhibitionand consumption by

audiences.Along with anexamination ofcontemporary filmdistribution practices(digital cinemas, DVD,HD-DVD, downloads, etc)and their impact upon

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e o ...

GenderAgeEthnicitySexualityClass and statusPhysical ability/disabilityRegional identity

and consumption.

You have to show thatyou understand and candiscuss the processes ofproduction, distribution,marketing and exchangeas they relate to the FilmIndustry, as well as thenature of audienceconsumption of film and

the relationshipsbetween audiences andfilm institutions.

Possible question issues:

What are the issues raised bymedia ownership incontemporary media practice?

How important is cross mediaconvergence and synergy in

production, distribution andmarketing?

What technologies have beenintroduced in recent years atthe levels of production,distribution, marketing andexchange?

What is the significance ofproliferation in hardware and

content for institutions andaudiences?

How important is technologicalconvergence for institutionsand audiences?

What are the issues raised inthe targeting of national andlocal audiences (specifically,British) by international orglobal institutions?

How do your own experiencesof media consumption illustratewider patterns and trends ofaudience behaviour?

The key assessment objectives

for Institutions and Audiences

and TV Drama are:AO1: Demonstrate knowledge

and understanding of media

concepts, contexts and critical

debates, using tterminology

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in.

Film: Institutions &Audiences

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