REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?
HOW DO WE MEASURE IMPROVED LIVELIHOODS?
Outputs • Direct product of project activities • Measured in terms of volume or work accomplished • Examples: revenue increase, tons of waste diverted, or people
with access to education
Outcomes • Benefits or changes for target audience• Influenced by the project’s outputs• Examples: empowerment, changes in behavior, growth in
knowledge, condition or status• Reporting outcomes must involve quantifiable metrics
NEEDS ASSESSMENT: BENCHMARKING
In order to measure growth and prove empowerment, you need to know where the target audience started
Identifying relevant livelihood outcome categories helps your team determine the key metrics of the project
NEEDS ASSESSMENT: BENCHMARKING
Target audiences should identify their desired livelihood outcomes during the needs assessment process
Consider how obtaining these outcomes might affect additional asset categories
A NOTE ABOUT EMPOWERMENT:
Empowerment: People utilize the knowledge and skills they learned
Not simply giving someone an asset or desired outcome, but empowering and teaching the target audience strategies to obtain it themselves
DIRECT VS. INDIRECT IMPACT
Direct Impact • Individuals the team worked with directly • Skills and knowledge learned is implemented in
their lives• Requires team to follow-up with target audience
Indirect Impact• Individuals who interact with the project but
the team did not work directly with them
DIRECT VS. INDIRECT IMPACT
Example: A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people
Direct Impact: 2 people (the owners the team worked with directly)
Indirect impact: 5 people (additional employees)
DIRECT VS. INDIRECT IMPACT
Example: A team works with one entrepreneur to develop a business that provides 500 people with an affordable delivery service in a targeted community
Direct Impact: 1 person (the entrepreneur)
Indirect impact: 500 people (those purchasing the service)
ENACTUS PROJECT REPORT
• Captures basic project information: dates, target audience, project description, categories, partners, etc.
• Identifies key livelihood asset metrics for each category
The Project Report is available in the Enactus Team Handbook 2014-15
JUDGING PROCESS: INDIVIDUAL TEAM EVALUATION FORM
Assess the team’s effectiveness in: Seeing Opportunity• Conducting a thorough needs
assessment with the target audience
Taking Action• Using entrepreneurial action
Enabling Progress• Measuring and reporting direct and
indirect outcomes• Empowering people• Improving livelihoods in an
economically socially and environmentally sustainable way
Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are available in the Enactus Team Handbook 2014-15
REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING
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