Download - Retargeting & Display Advertisingmybb.dwn.link/MyBB-Display-Retargeting-Case-Studies.pdf · DENTIST EXAMPLE. DENTIST EXAMPLE. Type Retargeting Impressions 7,484 Clicks

Retargeting & Display Advertising

CASE STUDIES

Note: These case studies were Collected in different parts

Of the country. Results will varyBased on your location and

Audience.

RETARGETING

DENTIST EXAMPLE

Type RetargetingImpressions 7,484

Clicks 20Average CPM $0.19Average CPC $1.92

Adwords Value $362 (839% savings)

RETARGETING CASE STUDY

$Lifetime Client Value=

Type NEW TRAFFIC RetargetingImpressions 82,585 7,484

Clicks 76 20Average CPM $0.39 $0.19Average CPC $2.78 $1.92

Adwords Value $1,375.60 ( 551% savings)

$362 (839% savings)

RETARGETING + NEW

PEST CONTROL

Pest Control Company Mesa, AZBudget:$487Clicks: 414Cost per click: $1.15PPC Cost Per Click: $32Savings of: $12,700

PEST CONTROL #2

Pest Control Company - College Station, TX (Retargeting) Feb 2016 Spent:$25.39 Impressions: 11,242Clicks: 129 (CTR 1.148%)

Cost per click: $.20We brought 129 people back in 1 month

MOVED TO OUR PLATFORM

Actual SavingsFrom: $8.24 to $3.53From: $6.05 to $2.48 From: $6.65 to $2.69 From: $7.33 to $2.48

Price is cost per thousand impressions (CPM)

COSMETIC SURGERY

COSMETIC SURGERY

Cosmetic Surgeon - Seattle, WAContextual (New Traffic – Geo/Health) Spent:$49.77 Clicks: 71Impressions: 103,609 Cost per click: $.70

Small Business Loan Finance CompanySpent:$493.30Clicks: 210Cost per click: $2.34 PPC Cost Per Click: $22.73Savings of: $4,280.30

CASE STUDY

Dentist in Phoenix, AZSpent:$249Clicks: 210Cost per click: $.73 PPC Cost Per Click: $11.03Savings of: $1,779.96

CASE STUDY

Dentist in Dallas, TXSpent:$249Clicks: 96Cost per click: $.38PPC Cost Per Click: $18.10Savings of: $1,487.92

CASE STUDY

CASE STUDY

Small Car Dealership Springfield, MOSpent:$580Clicks: 600Cost per click: $1.27PPC Cost Per Click: $4.51Savings of: $753.15

CASE STUDY

Funeral Home Springfield, MOSpent:$600Clicks: 690Cost per click: $.87 centsPPC Cost Per Click: $4.51Savings of: $2,543

CASE STUDY

Dog Food (E-Commerce National)Spent:$2,500Clicks: 7,992Cost per click: $.31 centsPPC Cost Per Click: $2.68Savings of: $18,918

CASE STUDY

Florist in Bryan, TXSpent:$600Clicks: 1,388Cost per click: $.43 centsPPC Cost Per Click: $5.66Savings of: $7,256

CASE STUDY

Personal Injury Attorney (Retargeting – To Their PPC)Spent: $39.40Clicks: 110Impressions: 16,421Cost per click: $.36 cents

CASE STUDY

Virtual Assistant (national)Spent: $800Clicks: 2,061Cost per click: $.39 centsPPC Cost Per Click: $10.54Savings of: $20,923

CASE STUDY

Local Marketing Company Budget: $900Clicks: 996Cost per click: $.90 centsPPC Cost Per Click: $19.52Savings of: $18,541

CASE STUDY

Local Flooring Company Ottawa, ONSpent: $250Clicks: 338Cost per click: $.74 centsPPC Cost Per Click: $2.00Savings of: $426

CASE STUDY

Hypoallergenic Lotion (E-Commerce)Spent:$700Clicks: 602Cost per click: $1.16 PPC Cost Per Click: $2.59Savings of: $859

CASE STUDY

Local Marketing Company (UK)Spent:$500Clicks: 306Cost per click: $1.63 PPC Cost Per Click: $9.32Savings of: $2,352