HILLARY SCOTT 2701 N. Westminster Dr. Fayetteville, Ark. 72704 | 817.307.2857 | [email protected]
Dedicated marketing professional committed to the development of our community with significant experience in strategic marketing, brand management and project management.
PROFESSIONAL EXPERIENCE
Senior Marketing Coordinator Walton Arts Center & Walmart AMP, Fayetteville, Ark. (March 2014 – Present) Instrumental in all aspects of show marketing, including strategic planning and execution. Oversee marketing campaigns from conception and copywriting to creation and delivery. Project management for all marketing initiatives – establish and meet production and promotion timelines, coordinate and negotiate with vendors. Work with graphics department on brand management, promotions and creative development. Ensure that messages and designs are supportive of and consistent with Walton Arts Center brand. Oversee marketing budgets and reconcile show settlements. Experience in event planning. Support for social media initiatives.
Graduate Teaching Assistant & Adjunct Instructor, Public Speaking (COMM 1313)
University of Arkansas, Fayetteville, Ark. (Aug. 2012 – May 2014, Aug. 2015 – Dec. 2015) Served as an instructor of the UofA’s introduction to communication studies and public speaking course. Course integrates method of speech composition and delivery, as well as introductory approaches to the field of communication. Duties include lecture planning and implementation, creation of interactive student activities, evaluation of student progress, tutoring and participation in weekly Instructor Professional Development colloquium.
Special Events Intern
Leukemia and Lymphoma Society, Fort Worth, Texas (May 2013 – Aug. 2013) Worked with local campaign manager to elicit support for Fort Worth’s annual “Light the Night” walk. Managed, organized and analyzed data on participants and donors.
Account Executive
Campus Special, Fayetteville, Ark. (May 2011 – Aug. 2011) Experienced all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-‐sales service.
EDUCATION
University of Arkansas, Fayetteville | M.A., Communication, May 2014 University of Arkansas, Fayetteville | B.A., Communication, May 2012
SKILLS AND QUALIFICATIONS
Project Management � Communication � Organization � Copywriting & Editing � Public Speaking � Time Management � ROI Tracking � Demographic Analysis � Media Planning � Budget Tracking � Cross-‐Departmental Event Planning Experience � Social Media Management � Brand Management � Academic Research � AP Style � Microsoft Office � Tessitura � Photography Experience � Experience with Adobe Creative Suite � Some CMS via SquareSpace
HONORS AND AWARDS
Women’s and Gender History Symposium 2012, Presenter (University of Illinois at Champaign-‐Urbana). “Victoria Woodhull and Citizenship: Employing antislavery republican rhetoric to promote women’s emancipation” (2012). Chair: Lisa Corrigan, Ph.D. IAVM Foundation’s 30|Under|30 Program 2016, Nominee
REFERENCES
v Jill Suel
Marketing Director, Walton Arts Center 479.571.2788 | [email protected] Jill is my current supervisor at Walton Arts Center.
v Lisa Corrigan, Ph.D. Professor of Communication, University of Arkansas Director of Gender Studies Program, University of Arkansas 479.575.3046 | [email protected] Lisa was my advisor and mentor throughout undergraduate and graduate school.
v Heather Holland Graphic Designer, Walton Arts Center 479.571.2738 | [email protected] I work closely with Heather daily on creative projects and brand management.
v Kasey L. Walker, Ph.D. Clinical Assistant Professor of Communication, University of Arkansas Director of Public Speaking, University of Arkansas 479.575.6734 | [email protected] Kasey served as the Director of Public Speaking and T.A. supervisor during my time as a graduate teaching assistant and an adjunct instructor at the UofA.
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