HILLARY  SCOTT  2701  N.  Westminster  Dr.  Fayetteville,  Ark.  72704  |  817.307.2857  |  hillizscott@gmail.com  

                             Dedicated  marketing  professional  committed  to  the  development  of  our  community  with  significant  experience  in  strategic  marketing,  brand  management  and  project  management.    

 PROFESSIONAL  EXPERIENCE    

Senior  Marketing  Coordinator  Walton  Arts  Center  &  Walmart  AMP,  Fayetteville,  Ark.  (March  2014  –  Present)  Instrumental  in  all  aspects  of  show  marketing,  including  strategic  planning  and  execution.  Oversee  marketing  campaigns  from  conception  and  copywriting  to  creation  and  delivery.    Project  management  for  all  marketing  initiatives  –  establish  and  meet  production  and  promotion  timelines,  coordinate  and  negotiate  with  vendors.  Work  with  graphics  department  on  brand  management,  promotions  and  creative  development.    Ensure  that  messages  and  designs  are  supportive  of  and  consistent  with  Walton  Arts  Center  brand.  Oversee  marketing  budgets  and  reconcile  show  settlements.  Experience  in  event  planning.  Support  for  social  media  initiatives.    

 Graduate  Teaching  Assistant  &  Adjunct  Instructor,  Public  Speaking  (COMM  1313)  

University  of  Arkansas,  Fayetteville,  Ark.  (Aug.  2012  –  May  2014,  Aug.  2015  –  Dec.  2015)  Served  as  an  instructor  of  the  UofA’s  introduction  to  communication  studies  and  public  speaking  course.  Course  integrates  method  of  speech  composition  and  delivery,  as  well  as  introductory  approaches  to  the  field  of  communication.  Duties  include  lecture  planning  and  implementation,  creation  of  interactive  student  activities,  evaluation  of  student  progress,  tutoring  and  participation  in  weekly  Instructor  Professional  Development  colloquium.    

 Special  Events  Intern  

Leukemia  and  Lymphoma  Society,  Fort  Worth,  Texas  (May  2013  –  Aug.  2013)  Worked  with  local  campaign  manager  to  elicit  support  for  Fort  Worth’s  annual  “Light  the  Night”  walk.  Managed,  organized  and  analyzed  data  on  participants  and  donors.    

 Account  Executive  

Campus  Special,  Fayetteville,  Ark.  (May  2011  –  Aug.  2011)  Experienced  all  aspects  of  consultative  selling,  from  existing  account  management,  lead  generation  and  cold  calling  to  needs  analysis,  closing  and  post-­‐sales  service.    

 EDUCATION  

University  of  Arkansas,  Fayetteville  |  M.A.,  Communication,  May  2014  University  of  Arkansas,  Fayetteville  |  B.A.,  Communication,  May  2012  

 SKILLS  AND  QUALIFICATIONS  

Project  Management  �  Communication  �  Organization  �  Copywriting  &  Editing  �  Public  Speaking  �  Time  Management  �  ROI  Tracking  �  Demographic  Analysis  �  Media  Planning  �  Budget  Tracking  �  Cross-­‐Departmental  Event  Planning  Experience  �  Social  Media  Management  �  Brand  Management  �  Academic  Research  �  AP  Style  �  Microsoft  Office  �  Tessitura  �  Photography  Experience  �  Experience  with  Adobe  Creative  Suite  �  Some  CMS  via  SquareSpace

HONORS  AND  AWARDS    

Women’s  and  Gender  History  Symposium  2012,  Presenter  (University  of  Illinois  at  Champaign-­‐Urbana).  “Victoria  Woodhull  and  Citizenship:  Employing  antislavery  republican  rhetoric  to  promote  women’s  emancipation”  (2012).  Chair:  Lisa  Corrigan,  Ph.D.    IAVM  Foundation’s  30|Under|30  Program  2016,  Nominee  

 REFERENCES  

 v Jill  Suel  

Marketing  Director,  Walton  Arts  Center  479.571.2788  |  jsuel@waltonartscenter.org  Jill  is  my  current  supervisor  at  Walton  Arts  Center.    

v Lisa  Corrigan,  Ph.D.  Professor  of  Communication,  University  of  Arkansas  Director  of  Gender  Studies  Program,  University  of  Arkansas  479.575.3046  |  lcorriga@waltonartscenter.org  Lisa  was  my  advisor  and  mentor  throughout  undergraduate  and  graduate  school.    

v Heather  Holland  Graphic  Designer,  Walton  Arts  Center  479.571.2738  |  hholland@waltonartscenter.org  I  work  closely  with  Heather  daily  on  creative  projects  and  brand  management.    

v Kasey  L.  Walker,  Ph.D.  Clinical  Assistant  Professor  of  Communication,  University  of  Arkansas  Director  of  Public  Speaking,  University  of  Arkansas  479.575.6734  |  hholland@waltonartscenter.org  Kasey  served  as  the  Director  of  Public  Speaking  and  T.A.  supervisor  during  my  time  as  a  graduate  teaching  assistant  and  an  adjunct  instructor  at  the  UofA.