Regal Prestige PromotionsVictorian Hotel Proposal

Redefining the Royal Experience

Agenda

•Welcome•Introduction•Opportunity•Target Audience•Media Strategy•Conclusion

Redefining the Royal Experience

Opportunity

•Increase Brand Awareness•Increase room revenue in off-season

Redefining the Royal Experience

Target Audience

Redefining the Royal Experience

Free Spirit- EQ• Ages 35-55• Couples and families • Seattle and Victoria

• Educated, adventurous professionals• Enjoy sharing experiences via social media• Preference to online and traditional advertising

Target AudienceCultural Explorer- EQ• Ages 35-55• Couples and families• Seattle and Victoria

• Full immersion • Interactive Sampling• Looking for uniqueness, style and history • Socially responsible, nature-loving consumersRedefining the Royal

Experience

Media Strategy

Redefining the Royal Experience

Media Strategy

Redefining the Royal Experience

1. Facebook Ads

Media Strategy

Redefining the Royal Experience

2. Newspaper Ads

Media Strategy

http://jason2007432.wix.com/jasonmiaovictorian

(New and improved)

www.victorianhotel.com(existing website)

Redefining the Royal Experience

3. Website Design

Media Strategy

Redefining the Royal Experience

4. Postcards

Media Strategy

Redefining the Royal Experience

5. E-Newsletter

Media Strategy

Redefining the Royal Experience

6. Promotional Package example

Thank You!

Redefining the Royal Experience