Regal Prestige Promotions
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Regal Prestige Promotions Victorian Hotel Proposal ning the Royal Expe
description
Regal Prestige Promotions. Victorian Hotel Proposal. Redefining the Royal Experience. Agenda. Welcome Introduction Opportunity Target Audience Media Strategy Conclusion. Redefining the Royal Experience. Opportunity. Increase Brand Awareness Increase room revenue in off-season. - PowerPoint PPT Presentation
Transcript of Regal Prestige Promotions
Regal Prestige PromotionsVictorian Hotel Proposal
Redefining the Royal Experience
Agenda
•Welcome•Introduction•Opportunity•Target Audience•Media Strategy•Conclusion
Redefining the Royal Experience
Opportunity
•Increase Brand Awareness•Increase room revenue in off-season
Redefining the Royal Experience
Target Audience
Redefining the Royal Experience
Free Spirit- EQ• Ages 35-55• Couples and families • Seattle and Victoria
• Educated, adventurous professionals• Enjoy sharing experiences via social media• Preference to online and traditional advertising
Target AudienceCultural Explorer- EQ• Ages 35-55• Couples and families• Seattle and Victoria
• Full immersion • Interactive Sampling• Looking for uniqueness, style and history • Socially responsible, nature-loving consumersRedefining the Royal
Experience
Media Strategy
Redefining the Royal Experience
Media Strategy
Redefining the Royal Experience
1. Facebook Ads
Media Strategy
Redefining the Royal Experience
2. Newspaper Ads
Media Strategy
http://jason2007432.wix.com/jasonmiaovictorian
(New and improved)
www.victorianhotel.com(existing website)
Redefining the Royal Experience
3. Website Design
Media Strategy
Redefining the Royal Experience
4. Postcards
Media Strategy
Redefining the Royal Experience
5. E-Newsletter
Media Strategy
Redefining the Royal Experience
6. Promotional Package example
Thank You!
Redefining the Royal Experience
