Download - Recycle Please: Don''t Get Trashed - Recover, Recycle & Profit Now

Town Square:Don’t Get Trashed:

Recover, Recycle & Profit Now

#DMA2012 | #DMA12

Co-Presenters: •Monica Garvey, Chairman, DMA Committee on the Environment & Social Responsibility, and Director, Sustainability, Verso Paper Corporation; •Chet Dalzell, Public Relations Strategist & Practitioner; •Meta Brophy, Director, Procurement Operations, Consumer Reports

Don’t Get Trashed

Cost, Profit or Neutral?

• I want my audience to respond to—and not just recycle—my direct mail! Does using a “Recycle Please” logo or recycle please message depress response in my marketing materials?


• Does the public really care if this material gets recycled? Does the public participate in recycling programs?


• Will increasing mail, catalog, magazine and paper packaging recovery help create lower costs in recycled paper products?


• Purchasing recycled paper products sometimes involves premiums. Why should brands support increased recovery?


• If most of the recovered fiber goes overseas—what’s the benefit to my company or organization?


• Is there a way to guarantee that recovered fiber stays at home (in the United States, for example)?


• What’s the harm in landfilling discarded paper—there’s plenty of landfill space out there, right?


• What kinds of paper products make the most beneficial use of PCW or Post-Consumer Waste?


• My company sends out many catalogs. How can I support more widespread recovery of these catalogs?


• At the end of the day, what’s in recycling for my brand, and the direct marketing business overall?

Don’t Get Trashed

• DMA Board’s Second Public Goal regarding Environmental Performance

• DMA Environmental Planner Update: www.dmaresponsibility.org/envgen

• DMA Recycle Please – FREE Logo to Use: www.recycleplease.org

http://www.dmaresponsibility.org/envgen

http://www.recycleplease.org/

Don’t Get Trashed: Recycle Please

Your Contacts

• Monica Garvey: [email protected] or 901.369.4154

• Meta Brophy: [email protected] or 914.378.2614

• Chet Dalzell: [email protected] or 917.608.2251, @chetdalzell

mailto:[email protected]

