Recycle Please: Don''t Get Trashed - Recover, Recycle & Profit Now
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Transcript of Recycle Please: Don''t Get Trashed - Recover, Recycle & Profit Now
Town Square:Don’t Get Trashed:
Recover, Recycle & Profit Now
#DMA2012 | #DMA12
Co-Presenters: •Monica Garvey, Chairman, DMA Committee on the Environment & Social Responsibility, and Director, Sustainability, Verso Paper Corporation; •Chet Dalzell, Public Relations Strategist & Practitioner; •Meta Brophy, Director, Procurement Operations, Consumer Reports
Don’t Get Trashed
Cost, Profit or Neutral?
• I want my audience to respond to—and not just recycle—my direct mail! Does using a “Recycle Please” logo or recycle please message depress response in my marketing materials?
Cost, Profit or Neutral?
• Does the public really care if this material gets recycled? Does the public participate in recycling programs?
Cost, Profit or Neutral?
• Will increasing mail, catalog, magazine and paper packaging recovery help create lower costs in recycled paper products?
Cost, Profit or Neutral?
• Purchasing recycled paper products sometimes involves premiums. Why should brands support increased recovery?
Cost, Profit or Neutral?
• If most of the recovered fiber goes overseas—what’s the benefit to my company or organization?
Cost, Profit or Neutral?
• Is there a way to guarantee that recovered fiber stays at home (in the United States, for example)?
Cost, Profit or Neutral?
• What’s the harm in landfilling discarded paper—there’s plenty of landfill space out there, right?
Cost, Profit or Neutral?
• What kinds of paper products make the most beneficial use of PCW or Post-Consumer Waste?
Cost, Profit or Neutral?
• My company sends out many catalogs. How can I support more widespread recovery of these catalogs?
Cost, Profit or Neutral?
• At the end of the day, what’s in recycling for my brand, and the direct marketing business overall?
Don’t Get Trashed
• DMA Board’s Second Public Goal regarding Environmental Performance
• DMA Environmental Planner Update: www.dmaresponsibility.org/envgen
• DMA Recycle Please – FREE Logo to Use: www.recycleplease.org
Don’t Get Trashed: Recycle Please
Your Contacts
• Monica Garvey: [email protected] or 901.369.4154
• Meta Brophy: [email protected] or 914.378.2614
• Chet Dalzell: [email protected] or 917.608.2251, @chetdalzell