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Really Using YourDevice Capabilities
One way desktop web thinking doesn’t apply to mobile
@shoobe01 #modevux
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That’s better
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Just add a button
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How does this happen?
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How to avoid itDesign for Every Screen:• Gather information
• Design for users, tasks, and goals
• Don’t make assumptions about any one technology, interface or platform
• Create a blueprint of the whole service… then branch out
• Design to target (end goal) experiences
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<p>These are our mobile numbers. We reall<table width="100%"> <tr>
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<p class="value"> <a href="tel:1-816-210-0455">816 210
0455</ <td width="50%"><span class="tel"><h3 cla <p class="value">
<a href="tel:1-816-210-0468">816 210 0468</
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<h2 class="zero">Visit us</h2><p>We like visitors, and presents. Come by
or mail us something.</p>
Everyone can play
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With a lot of services
<a href="sms:1862100455?body=Check out what...">Share
<a href="mailto:[email protected]">Email Me</a>
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It’s okay to use these
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On mobile devices.
But still not desktops.
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If they leave….
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…they will come back
Users:• Look at the handset 150
times a day
• Switch tasks 27 times an hour
• Switch gaze every few seconds
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Mobile is the web experience
No desktop web for:• 25% in the U.S.
• 59% in India
• 70% in Egypt
There are 1.8 billion mobile web users. 5 billion people use SMS.
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What about your project?
Analyze. Think about context and value.
Embed truly integrated tools.
Don’t launch them if that plan doesn’t work out.
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