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Really Using YourDevice Capabilities

One way desktop web thinking doesn’t apply to mobile

@shoobe01 #modevux

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That’s better

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Just add a button

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How does this happen?

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How to avoid itDesign for Every Screen:• Gather information

• Design for users, tasks, and goals

• Don’t make assumptions about any one technology, interface or platform

• Create a blueprint of the whole service… then branch out

• Design to target (end goal) experiences

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<p>These are our mobile numbers. We reall<table width="100%"> <tr>

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<p class="value"> <a href="tel:1-816-210-0455">816 210

0455</ <td width="50%"><span class="tel"><h3 cla <p class="value">

<a href="tel:1-816-210-0468">816 210 0468</

</tr></table>

<h2 class="zero">Visit us</h2><p>We like visitors, and presents. Come by

or mail us something.</p>

Everyone can play

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With a lot of services

<a href="sms:1862100455?body=Check out what...">Share

<a href="mailto:steven@4ourth.com">Email Me</a>

<a href="http://maps.google.com/maps?hl=en&q=560

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It’s okay to use these

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On mobile devices.

But still not desktops.

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If they leave….

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…they will come back

Users:• Look at the handset 150

times a day

• Switch tasks 27 times an hour

• Switch gaze every few seconds

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Mobile is the web experience

No desktop web for:• 25% in the U.S.

• 59% in India

• 70% in Egypt

There are 1.8 billion mobile web users. 5 billion people use SMS.

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What about your project?

Analyze. Think about context and value.

Embed truly integrated tools.

Don’t launch them if that plan doesn’t work out.

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Steven Hoober

steven@4ourth.com

+1 816 210 0455

@shoobe01

shoobe01 on:

www.4ourth.com