MVP
• Combines market testing right into the earliest prototyping;
• Let the market tell you at each iteration, what users like and don’t like;
Minimum Viable Product
MVP
• Combines market testing right into the earliest prototyping;
• Let the market tell you at each iteration, what users like and don’t like;
• Suggests you create something that can measure interest in the problem you are trying to solve.
Minimum Viable Product
Benefits from MVP
• Allows you to test your value propositions, and messaging at very early stages, and with each iteration;
Benefits from MVP
• Allows you to test your value propositions, and messaging at very early stages, and with each iteration;
• Allows you to fail fast and often, and learn from your failings.
When you create something that doesn’t feel completed, and openly
testing it in the market, you establish a brand association with an incomplete
and unfinished product.
MVP
Whereas minimum viable product promotes doing only what is necessary
to be viable.
Maximum Value Product
Whereas minimum viable product promotes doing only what is necessary
to be viable.
Maximum value product promotes doing only that which you can do
exceptionally well.
Maximum Value Product
Readdle try to deliver the maximum value of the product by focussing only
on what we could do exceptionally well, and setting aside that which we
couldn't.
Maximum Value Product
We try to focus not on validating the solutions for market
problems.
Maximum Value Product
We try to focus on validating the problems we want to solve.
Story• Tell people what they can do with your
product, not what the product does.• Show how customers can use your product
to make their lives better.• Build trust using proof with testimonials
and customer stories.
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