Readdle: how we build our products (Алексей Иваница, Readle)
32
ProductCamp Minsk Алексей Иваница Readdle How we build our products
-
Upload
pcamprussia -
Category
Technology
-
view
156 -
download
0
Transcript of Readdle: how we build our products (Алексей Иваница, Readle)
ProductCamp Minsk
Алексей ИваницаReaddle
How we build our products
More than 50 Millions Downloads
8M Monthly Active Users
App of the Year, Editor’s Choice etc.
https://www.apple.com/ipad-pro/experience/
Readdle has never raised money and profitable from the very beginning.
How we build our products
MVP
MVPMinimum Viable Product
MVP
• Combines market testing right into the earliest prototyping;
Minimum Viable Product
MVP
• Combines market testing right into the earliest prototyping;
• Let the market tell you at each iteration, what users like and don’t like;
Minimum Viable Product
MVP
• Combines market testing right into the earliest prototyping;
• Let the market tell you at each iteration, what users like and don’t like;
• Suggests you create something that can measure interest in the problem you are trying to solve.
Minimum Viable Product
Benefits from MVP
• Allows you to test your value propositions, and messaging at very early stages, and with each iteration;
Benefits from MVP
• Allows you to test your value propositions, and messaging at very early stages, and with each iteration;
• Allows you to fail fast and often, and learn from your failings.
When you create something that doesn’t feel completed, and openly
testing it in the market, you establish a brand association with an incomplete
and unfinished product.
MVP
Maximum value product
Whereas minimum viable product promotes doing only what is necessary
to be viable.
Maximum Value Product
Whereas minimum viable product promotes doing only what is necessary
to be viable.
Maximum value product promotes doing only that which you can do
exceptionally well.
Maximum Value Product
Readdle try to deliver the maximum value of the product by focussing only
on what we could do exceptionally well, and setting aside that which we
couldn't.
Maximum Value Product
We don’t want to create value through building more features.
Maximum Value Product
We want to maximize the value of features we have already built.
Maximum Value Product
We try to focus not on validating the solutions for market
problems.
Maximum Value Product
We try to focus not on validating the solutions for market
problems.
Maximum Value Product
We try to focus on validating the problems we want to solve.
“Your time is limited so don’t waste itcreating incompleteproducts.”
Story• Tell people what they can do with your
product, not what the product does.• Show how customers can use your product
to make their lives better.• Build trust using proof with testimonials
and customer stories.
BE BRILLIANT AT EMAIL
SUPERHUMAN IS NOT JUST ANOTHER EMAIL CLIENT
We rebuilt the inbox from the ground up to make you brilliant at what you do. We specifically designed it for those of you who want the best.
Superhuman is gorgeous. Blazingly fast. And comes with advanced features that make you feel superhuman.
