DEALERSTRONGAnna Hildebrandt
Nation’s Premier Account Manager
Reach In-Market Auto Shoppers
What is a GeoFence?
Invisible Fence Receiver Ad ID Capturing
It’s a Virtual Barrier that uses GPS to define geographical boundaries.
GeoFence Barriers
Competitors LotsEvent CentersParking LotsZip codes
How and Where the Ads are Served
• Ad serving initiation
• Browser and In app display
• Ad serving frequency
• Ad serving completion
Styles and Types of Banner Ads
Tracking and ReportingImpressions
Click-Thrus
Actual lot visits
Registered Showroom Visits
We track store walk-ins specifically generated from your Geo-Fence Campaign
*One or more locations can be specified for tracking
Estimate Your ROI
GeoFence cost is a $14 CPM.
Click-Thru Rate = .6 - .8%
$4,000 spend = 285,714 impressions = 2,000 estimated click-thrus.
Estimate Your ROIWhat is your current advertising cost per car sold?
What percentage of web site visitors turn into leads?
What percentage of these leads turn into store visits?
What is your dealership’s closing percentage for total store visits?
Does This Make Sense?
The Math: • 2,000 x % of your site visits that turn into leads = leads
• Number of leads x % of site leads that turn into store visits = visits• Visits x your store’s closing % = cars sold
• $4,000/ number of cars sold = advertising cost per car
Is the cost per car sold at or lower than your current cost per car?
Getting Started is EASY!
1. Decide on your budget2. No long term commitments3. Create your competitor list4. Provide banners5. Two business-day activation
Thank You.
For More Information:
Visit http://www.dealerstrong.com/ Call our office @ 877-811-8107
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