North Country Health Compass Partners Committee Meeting

January 24, 2017

Compass Website Updates

Website Updates: Year-In-Review

2014 2015 2016

Watertown Watertown Watertown

Plattsburg New York New York

Berkeley Syracuse Albany

New York Plattsburg Plattsburg

San Francisco Albany Fort Drum

Syracuse Ogdensburg Lowville

Fort Drum Fort Drum Carthage

Oakland Utica Syracuse

Austin Carthage Utica

Albany Clayton Alexandria Bay

Yearly Review

2014 2015 2016

Total Users * 8,902 25,713 23,025

New Users 5,163 17,459 13,723

Single-page visits 59.34% 61.65% 67.74%

Website Updates: Channels

2014 2015 2016

Referral 61% 81% 88%

Direct 21% 11% 7%

Organic Search 17.5% 7.5% 5.5%

Social 0.5% 0.5% 0.5%

Presentations

Recent (since December 6)

Jefferson Leadership Institute (JLI) Healthcare Day (January 13)

Snapshot of Community Health

Social Determinants of Health: A Community Issue

Project Updates: Presentations

Geo-Fencing OverviewPat Fontana

INCREASING AWARENESS THROUGH

TARGETED MOBILE DISPLAY

2012 Obama CampaignJim Messina – Barack Obama’s 2012 Campaign Manager

2016 Trump CampaignJared Kushner– Donald Trump’s 2016 Campaign Manager

Fort Drum Regional Health Planning OrganizationHealth IT Training Promotion

0

5

10

15

20

25

30

TV/Radio/Paper Digital Word of Mouth

Media

REACHING YOUR AUDIENCE USINGTargeted Mobile Display

• Location based mobile advertising using geo-fencingtechnology and mobile banner ads.

AD

Geo-Fencing vs. Geo-Targeting

Geo Fencing

• Designated area (or fence) to target communication

• Uses GPS, IP Addresses, Cell Tower Triangulation

• Users within the fence receive message (while using an app or browsing the web)

Geo Targeting

• Uses geo-fencing technology

• Greater level of targeting

• Incorporates additional criteria (behaviors, interests, demographics, etc.)

Geo-Fencing vs. Geo-Targeting

Demographic & Interest Targeting:

We can focus on apps and sites typically known to be used by a particular demographic.

We can focus in on a targeted audience, at a targeted place and time.

• Entities are paid to accommodate advertisements on their websites (or apps).• We can pay to advertise with them on their site through an advertising service

• Google AdWords, DoubleClick, etc.

HOW IT WORKS

To target our audience we• designate a location (geo-fence) to display our ads.• designate the web categories (sports, job seeking, health, news, weather, etc.).• designate user demographics.• designate certain days and times to advertise.

HOW IT WORKS

A user who is within our geo-fence, on one of our designated apps, at our designated time, has a very good chance of seeing our message.

HOW IT WORKS

Watertown Carthage

Reduce ad waste.

Ad 3

Ad 2

Ad 1

Ad 1

Post different messages in different counties: Jefferson, Lewis and St. Lawrence Counties.

Demographic Targeting & Personalization

Suppose we want to reach out to:• Males• Ages 39 – 65• Located in Jefferson, Lewis, or St. Lawrence County• Visiting job search sites, firearms sites, and dating sites• Between 11:00 p.m. – 3:00 a.m.

Demographic Targeting & Personalization

NEED HELP? CLICK HERE.

Male, St. Lawrence County, age 47, FindAJob.com, 2:00 a.m.

Male, St. Lawrence County, age 11, TicketMaster.com, 6:00 p.m.

Ad

Find A Job

No Ad

ConcertTickets

Suppose we want to reach out to:• Males• Ages 39 – 65• Located in Jefferson, Lewis, or St. Lawrence County• Visiting job search sites, firearms sites, and dating sites• Between 11:00 p.m. – 3:00 a.m.

Lowville Weather

Geo-Targeting

1. Determine Target Group

a. At Risk Individuals (rural, middle-aged, men)

b. Loved Ones in a position to help but don’t know where to turn

c. Loved Ones looking for additional resources

2. Designated regional landing page for ask-risk individuals and loved-ones

3. Banner linked to landing page

4. Determine roll-out date and length of ad campaign

5. Monitor and review results

6. Analyze and evaluate

North Country Vitals UpdateEli Anderson

Regional Community Health One-Pager

Kevin Contino

See Content One-Pager

See DRAFT Document

Review

Successes

Challenges

Next Steps

Open Discussion: Agency Updates

February 28th, 2017

1-3pm

FDRHPO

Next Meeting