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GROUP-9
ABHIESH R
KUSHAL JAIN
PIYUSH SHARMA
HIMANSHU
AGGARWAL
KEERTI MEKA
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Story so far.Story so far.
y 1936- Bausch & Lomb introducedRay-Ban brand.
y
Poloroid Technology.y 1937- most successful model
Aviator is launched.
y 1990- introduced to Indian
Market.y 1999- Sold to Luxottica Group.
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Product life cycle: CharacteristicsProduct life cycle: Characteristics
0
74
4035
3943
52
66
90
7476
03
-10
25
8 1214
202215
-20
0
20
40
60
80
100
1985 1990 1995 2000 2005 2010
sales( in crore)
profit( in crore)
Introduction + growth maturity
*source: monetcontrol.com
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CompetitorsCompetitors
1990-1997:
Oakley and Gucci launched in Indian
Market.
1998-2010:
Fast Track launch its sunglasses in1998.
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CustomersCustomers
y Age: Prominently people in the age group
of 22 40 i.e. Generation X and
Generation Y (Young and Middle aged)
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