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GROUP-9

ABHIESH R

KUSHAL JAIN

PIYUSH SHARMA

HIMANSHU

AGGARWAL

KEERTI MEKA

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Story so far.Story so far.

y 1936- Bausch & Lomb introducedRay-Ban brand.

y

Poloroid Technology.y 1937- most successful model

Aviator is launched.

y 1990- introduced to Indian

Market.y 1999- Sold to Luxottica Group.

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Product life cycle: CharacteristicsProduct life cycle: Characteristics

0

74

4035

3943

52

66

90

7476

03

-10

25

8 1214

202215

-20

0

20

40

60

80

100

1985 1990 1995 2000 2005 2010

sales( in crore)

profit( in crore)

Introduction + growth maturity

*source: monetcontrol.com

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CompetitorsCompetitors

1990-1997:

Oakley and Gucci launched in Indian

Market.

1998-2010:

Fast Track launch its sunglasses in1998.

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CustomersCustomers

y Age: Prominently people in the age group

of 22 40 i.e. Generation X and

Generation Y (Young and Middle aged)

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