• Introduction to Integration and RAAP Plus
• Life Cycle of an Automotive Customer
• Life Cycle Touch Points - Service & Sales
• ROI Reporting & Tracking
Direct Mail
Emails
Live Call C
enter
Powered by LOM - Logic of Marketing
Scan the QR-Code to Connect With Your Customers
Or Visit Us at www.RAAP.com/dealer
www.RAAP .com/dealer Introductory offer: No Set-Up, Integration,
Or Software Fees!
Never Any Minimum Contracts To Sign!
Your Guide To Customer Retention
COnneCT TO YOuR CuSTOmeRS
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: ClosedService HourS
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection. As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M. Thank you for being a valued customer!
Warmest Regards,General Manager NameGeneral ManagerPS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
$25.00 Service CouponExpires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database!
Tracking & Reporting
Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out.
RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers.
• See customer response time on dealership visits after being touched• View exact services customers took once recovered• Find out exact results of e-mail, call and mail campaigns
Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits.
Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient.
RAAP Plus will provide you with:
TargeTed direcTMarkeTing caMpaigns
Live caLL soLuTions
MarkeT anddaTabase anaLysis
cross-MediacoMMunicaTions
INTRODUCING…RAAP plus
an Interactive Cross-Media Direct Marketing
System developed specifically for the automotive
industry. We utilize state-of-the-art smart marketing
technologies to acquire new customers, retain
existing customers, and grow both into loyal
advocates through Consistent Customer
Communications and Life Cycle Marketing.
With our proven system, you will be able to
automatically execute a timely, targeted and
relevant communication to a particular customer,
based on specific customer life cycle criteria.
This results in the delivery of precisely targeted
messages, offers, and/or recommendations to
your customer on an individual basis and at the
most optimal point in time possible.
It’s the Right Message, with the Right Offer, to the
Right Customer, at precisely the Right Time.
With the precision this marketing program
exhibits, our clients are experiencing significant
increases in campaign performance, customer
retention and revenue generating responses.
Best of all, real-time campaign tracking and
reporting allows for the complete analysis of
campaign performances across all channels.
This is a complete integrated marketing
solution that unifies the sales and service
departments maximizing customer retention
and increasing the life value of your greatest
asset, your customer.
RSX SERVICE NOTICE
IMPORTANT NOTICE
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555
888-888-8888Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
security Code: Chk5m
www.abcdealership.com
Dear Michelle,
Sincerely,
Service Manager NameService Manager
As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
$19.95 Up to $50.00 OFF $19.95 Up to $50.00 OFF
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be present-ed at time of write-up. Cannot be combined with other cou-pons or in-store specials. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .
Coupon must be presented at time of write-up. Cannot be com-bined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .
Lube, Oil & Filter Change Any Parts & Service
The Life Cycle of an Automotive Customer
Initial LostCustomer Recovery
New CustomerAcquisition
Scheduled Maintenance
Customer Recovery
Declined Services
ServiceFollow-Up
WarrantyExpiration
Service ContractFollow-Up
Equity Notification
LeaseExpiration
Trade Cycle
New Mover
PurchaseFollow-Up
BirthdayService to Sales
Conversion
Interest RateRewards
Vehicle Anniversary
Bankruptcy
Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer.
EquiTY NoTifiCaTioN – Customer in your DMS with a qualified equity position.
of satisfied Car Buyers never return for serviCe.70%of Car Buyers never return to purChase another vehiCle. Many BeCause they siMply lost ContaCt.75%
iNTEREsT RaTE REwaRds – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate.
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW!
Endorse Here
To the order of:
The sum of:
Date:
Memo:
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
Date:
Date:
To the order of:
The sum of:
Memo: Endorse Here
To the order of:
The sum of:
Memo: Endorse Here
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Congratulations Michelle,
If our records are correct, you have made 12 or more consecutive payments on your current auto loan and
now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild
America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the
interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.
We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,
you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our
exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in
the country, helping us choose the lowest interest rate possible.
Rebuild America Auto Program™ continues with
their promise, “Rebuilding America’s credit one
family at a time.”
Sincerely,
Glenn GibsonGeneral Manager
WESLEY CHAPEL NISSAN28519 State Road 54, Wesley Chapel, FL 33544
813-751-1300 • www.WesleyChapelNissan.com
Sales Hours: Mon - Sat: 8:30AM - 8PM
Sun: 11AM - 6PM
POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS
MO
NT
HL
Y P
AY
ME
NT
S
INTEREST RATES
$346
$329
$312
$296
$280
$265
$250
$236
$222
18%
$17
$34
$50
$66
$81
$96
$110
$124
16% 12% 10% 8% 6% 4% 2%14%
SAVINGS
LOWER INTEREST RATE =
LOWER PAYM
ENT
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAM TM
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAM TM
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
09W-12487505/30/2013
09W-12487605/30/2013
100595E09E03 *100595E09E03*
09W-124877
05/30/2013
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
09W
-124
875
05/3
0/2
013
09W
-124
876
05/3
0/2
013
09W
-124
877
05/3
0/2
013
Expires 8/28/13
Expires 8/28/13
Expires 8/28/13
Expir
es 8
/28/1
3Expir
es 8
/28/1
3Expir
es 8
/28/1
3
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Wes
ley
Chap
el N
issa
n
$500.0
0 O
FF
Wes
ley
Chap
el N
issa
n
$500.0
0W
esle
y Chap
el N
issa
n
Up t
o $
500.0
0
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
On new vehicle purchase only. Must spin wheel to determine
amount. Redeemable on one to one rewards card.
Wesley Chapel Nissan
$500.00 OFF$500 OFF a New or Pre-owned Vehicle
Wesley Chapel Nissan$500.00
$500 Trade In Bonus
Wesley Chapel Nissan
Up to $500.00Up to $500 in Maintenance
BaNkRupTCY (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date.
Discharged Notice
OFFICIAL NOTICE
RAAP Department of Notification 700 12th Street NW Suite 700Washington, DC 20005
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Valid 14 days from 03/05/2013
Limited Time AvailabilityFrom: Notification Department • RE: Pre-Qualification Offer
Issuing Agency RAAP Department of Discharge
Discharge NoticeDischarge Date: 1/7/2013Case #: 1200************Official Filed Date: 3/3/2012County Filed: HILLSBOROUGH
Dear Michelle Williams-Washington,
Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild
America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy
auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your
credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™
partner. Their main concern is to help reestablish your credit after bankruptcy.
Our process is secure, convenient and allows you to speak with one of our program experts. We have
compiled some of your information that will streamline the qualification process. We will then match you
to the closest Rebuild America Auto Program™ Dealer. Get qualified today.
Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes!
Director of Bankruptcy Division
www.rebuildamericaautoprogram.com
Sincerely,
*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.
Pre-QualificationFour or more points pre-qualifies you for the RAAP program.
Your name: Michelle Williams-Washington
Time at address: One year or less 1 point Over one year 2 points
Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points
Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points
Total Points = (Four points to pre-qualify)
INCENTIVE PROGRAM*
Please bring the following documents to complete your loan process:
� Current and valid driver’s license
� Last paycheck stub
� Proof of address
� Proof of insurance
� Current Phone & Utility bill
� Checkbook
� Discharge Mailing Notice
� Low Interest Rates Available� Zero Down Payment Options� New Car Program
“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.
NEw MovER – This notification solicits the new movers to the neighborhood.
WELCOME TO THE NEIGHBORHOOD!
PLEASE COME IN FOR AABC DEALERShIP Michelle,
Call us today to schedule your next service appointment: 888-888-8888
WELCOME TO THE NEIGHBORHOOD!
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Visit your own personal webpage:
Security Code: chk5m
FREE 27 POINT INSPECTION AND OIL CHANGE
FREE 27 POINT INSPECTION AND OIL CHANGE
ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE
PURCHASE OF A NEW OR USED VEHICLE!
www.abcdealership.com
ANytOwN, FL 555555555 w. MAIN StREEt
www.MichelleWilliamsWashington.servicemyAuto.us
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone and
SCAN HERE NOW!
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone and
SCAN HERE NOW!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WE’RE GLAD
YOU’RE
HERE!AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS
MIChELLE,
WE’RE GLAD
YOU’RE
HERE!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WELCOME TO THE
NEIGHBORHOOD!WELCOME TO THE
NEIGHBORHOOD!
waRRaNTY EXpiRaTioN – Reminder of upcoming warranty expiration.
M WARRANTY INFORMATION ENCLOSEDIMPORTANT NOTICE
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone &
SCAN HERE NOW!
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888
Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
security Code: Chk5m
*100595E09E01* 100595E09E01
Dear Michelle,We are aware that you are fast approaching the end of your warranty on your
2010 M. You will want to carefully consider your options before that date arrives.
This will allow you to make an informed decision with regards to the future
of your vehicle needs. To assist you in this, ABC Dealership is extending a special offer to
you. Contact me and you will receive a Free, NO Obligation Trade-In Value
Assessment. Presenting this letter to ABC Dealership entitles you to $500 that can be
applied to a down payment, security deposit or your first payment.
In order to take advantage of this special offer please contact me at 888-
888-8888 to schedule your personal vehicle evaluation. We will see you soon
at ABC Dealership!
Sincerely,
Sales Manager NameGeneral Sales Manager
www.abcdealership.com
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
Touc
h P
oint
12
Touc
h P
oint
13
Touc
h P
oint
14
Touc
h P
oint
15
Touc
h P
oint
16
live calls
live calls
live calls
live calls
live calls
vEhiClE aNNivERsaRY – Happy Anniversary Wishes. Triggered annually on customer purchase date.
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: ClosedService HourS
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection. As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M. Thank you for being a valued customer!
Warmest Regards,General Manager NameGeneral ManagerPS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
$25.00 Service CouponExpires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Sales Manager Name
To the order of:
Up to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a CheCk - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed
SaleS HourS
ABC DeAlershipAutomotive SAleS SpeciAliSt
MiChelle,Your vehicle iS Worth cASh! trAde or Sell todAY!
Dear Michelle Williams-Washington,As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and
we are interested in your vehicle. 3 options are currently available to you: 1. Extend and protect the life of your vehicle with an extended warranty. We are currently offering $150.00 OFF and special financing. 2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or
pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance.
Bring the certificate at the bottom of this letter when you visit. 3. Sell us your vehicle - take the cash!!Contact us for a QuICK consultation. No pressure or commitment! our vehicle
evaluation takes only 20 minutes.Call 888-888-8888 to schedule your FREE consultation today!Sales Manager NameSales Manager Title
ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security Code: Chk5M
aBC DealerSHIp5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone &SCaN Here Now!
TRadE CYClE (6 Notifications) – Trade in, sell back, upgrade message to customers highly probable to trade up. Up to 6 notifications.
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
sERviCE To salEs – Trade in, sell back, purchase/lease message to service customers that never purchased before, with good trade options.
Sales Manager NameTo the
order of:
Up to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a check - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed
SaleS HourS
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,We like Your
vehicle!
Dear Michelle Williams-Washington,
Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it! In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC Dealership their vehicle. And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work with our dealership to give yourself a great deal.
Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation takes only 20 minutes.
Once you know what your vehicle is worth, you have 2 options: 1. Sell us your vehicle and take the cash. 2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance. Call 888-888-8888 to schedule your FREE evaluation today!
Sales Manager Title
aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security code: chk5M
aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. cannot be combined with any other offers or in-store specials. See dealer for details.
Michelle Williams-Washington9427 corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner app
to your smartphone &
SCaN Here Now!
Sales Manager Name
BiRThdaY – Triggered by a customer’s birthday as recorded when they purchase a vehicle.
©2013 American Marketing & Mailing Services, Inc. All Rights Reserved
Michelle!
Michelle!
Best wishes on your birthday and throughout the
coming year. May your future be filled with much happiness.
of Anytown
ABC Dealership
Service Manager
Happy Birthday Michelle!
You didn’t think we forgot did you? In honor of your special day, please accept this special birthday offer from us to you. If there is anything we can do for you, do not hesitate to call us.
Dear Michelle,
Go to:www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m
5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888
www.abcdealership.com
OIL & FILTER CHANGE$XX.XXINCLUDES:• Up to 5 quarts of genuine oil • Genuine oil filter
• Top off all fluids • Multi-Point InspectionCoupon must be presented at time of write up. Cannot be combined with other
coupons or in-store specials. See dealer for complete details. Expires 8/29/13
OPCODE1
Service Manager Name
Life Cycle Touch Points
CusToMER RECovERY (6 Notifications) – Recover customers who have not been back to the dealership for their regularly scheduled maintenance and are overdue for service.
ABC DeAlership
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$1
9.9
5
09W
-124
875
01/1
7/2
013
Expir
es 4
/17/1
3
Includes 5 qts. of oil; synthetic oil and diesels not included.
Some models may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with any other coupons or in-store specials.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
09W-124875
Date: ABC Dealership
$19.95
Lube, Oil and Filter Change for only $19.95
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:
P.S. Visit your own personal webpage:
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
5555 W. Main Street • Anytown, FL 55555 • 888-888-8888
www.MichelleWilliamsWashington.servicemyAuto.us
Dear Michelle,
Service Manager NameService Manager
Sincerely,
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials.
Cannot be used for retail parts, tires or collision repair.
Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
09W-124876
Date: ABC Dealership
$50.00 OFF
$50.00 OFF Any Parts or Service
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us
Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials.
Cannot be used for retail parts, tires or collision repair.
Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
100595E09E03 *100595E09E03*
09W-124877
Date: ABC Dealership
$100.00 OFF
$100.00 OFF Any Parts or Service
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$5
0.0
0 O
FF
09W
-124
876
01/1
7/2
013
Expir
es 4
/17/1
3
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$1
00.0
0 O
FF
09W
-124
877
01/1
7/2
013
Expir
es 4
/17/1
3
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
www.abcdealership.com
At ABC Dealership, We Are Your Automotive Service Specialists
ABC DEALErShiP
Security Code: Chk5m
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Security Code: Chk5M
Security Code: Chk5M
Security Code: Chk5M
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These
checks are yours to use in our Service Department on any vehicle you own. You can also give them
to friends and family as a gift. They are fully personalized with your current name and address so
just sign the endorsement line to validate them. Your exclusive Honda discounts include:
• lube, Oil and Filter Change for only $19.95
• $50.00 OFF Any parts or service• $100.00 OFF Any parts or service
We are extending these generous offers to you as an invitation to come in and experience our
unbeatable customer service and vehicle expertise.
sChEdulEd MaiNTENaNCE – Customers that are due for their first service or due for their next regularly scheduled service.
ABC DeAlership
AUTOMOTIVE SERVICE SPECIALISTS
ABC DEALERShIP
Michelle,
www.MichelleWilliamsWashington.servicemyAuto.ussecurity Code:
chk5m
P.S.- Visit your own personal webpage:
Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service
and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service.
We typically recommend that regular maintenance begins around this time to help maintain and
extend the life your vehicle. ABC Dealership is extending this generous offer below to you as an invitation to come in and have
your vehicle serviced by our experienced Toyota experts.
We are confident you will be very pleased with what we have to offer.
888-888-8888
5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
Our recOrds indicate yOur 2010 caMry needs service
Sincerely,Service Manager NameService Manager NameService Manager
www.abcdealership.com
©20
11 A
mer
ican
Mar
ketin
g &
Mai
ling
Serv
ices
, Inc
. All
Rig
hts
Res
erve
d.
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Includes 5 qts of oil, synthetic oils and diesels not included. Some models
may be higher. Coupon must be presented at time of write up. Cannot be
combined with other coupons or in-store specials. Does not include sales tax
and hazard waste disposal.
Expires 3/03/13
Coupon must be presented at time of write up. Cannot be combined with
other coupons or in-store specials. Cannot be used for retail parts, tires, or
collision repair. Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazard waste disposal.Coupon must be presented at time of write up. Cannot be combined with
other coupons or in-store specials. Cannot be used for retail parts, tires, or
collision repair. Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazard waste disposal.
Expires 3/03/13
Expires 3/03/13
Any Parts and ServiceDescription of Offer
Name of Special
Any Parts and ServiceDescription of Offer
Name of Special
Lube, Oil & Filter ChangeDescription of Offer
Name of Special $19.95
$50.00 OFF $100.00 OFF
$19.95 $50.00 OFF
$100.00 OFF
Touc
h P
oint
1
Touc
h P
oint
6To
uch
Poi
nt 7
Touc
h P
oint
8To
uch
Poi
nt 9
Touc
h P
oint
2To
uch
Poi
nt 3
Touc
h P
oint
4To
uch
Poi
nt 5
dECliNEd sERviCEs – Drives back customers who declined recommended services. Triggered by operation code.
RSX SERVICE NOTICE
EN
DO
RS
E H
ER
E
*S
ER
vic
E D
iSc
Ou
Nt
vO
uc
HE
R
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle,
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models
may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials. Does not
include sales tax and hazardous waste disposal. See dealer for details.
1001
Date:
$19.95 Lube, Oil and Filter Change
To the Order of:
The sum of:
Memo: $19.95
Non Negotiable • Not A Check
ABC Dealership
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Expires 3/03/13
01/17/2013
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Security Code:Chk5M
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
I would like to invite you to take advantage of ABC Dealership’s unbeatable
customer service and vehicle expertise program.
Our records indicate that your 2010 Chevrolet Avalanche may be due for
service. ABC Dealership, is extending this generous offer below to you as an
invitation to come in and have your vehicle serviced by our experienced
Chevrolet experts. We are confident you will be very pleased with what we
have to offer. To take advantage of your special offer, visit us with this discount check
or please contact me at 888-888-8888 to schedule your next vehicle service.
Sincerely,
Service Manager NameService Manager
www.abcdealership.com
ServICereTeNTION
ServICereTeNTION
ServICereTeNTION
ServICereTeNTION
sERviCE follow-up – Follow up with customers on their service experience with a 3 question, 1-5 rating survey.
lEasE EXpiRaTioN (6 Notifications) – Reminder of upcoming lease expiring.
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,Your leASe iS About to expire!
Mon - Sat 9AM to 9PM Sun 12PM to 6PM
SALES HOURS:
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring
within a few months. If you are approaching your mileage limitations, or would like to
find out what your lease return options are, please feel free to
contact us at 888-888-8888. Our trained and professional sales team is here to assist you. We
have extensive knowledge and vehicle leasing expertise to help
you make the right decision. As a loyal customer, we would like to gain your interest in
returning your vehicle early by providing you a $500.00 Loyalty
certificate to help cover the cost of your lease return if you
purchase or lease a new vehicle from us within 30 days.
Feel free to call us at 888-888-8888 or visit us online at to
schedule your appointment.Warmest Regards,General Manager NameGeneral Manager
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M
ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
LEASE EXPIRATION NOTICE
sERviCE CoNTRaCT follow-up (3 Notifications) – This notification solicits extended warranty benefits to customers who purchased a vehicle but did not take advantage of an extended warranty.
TO O
PEN
REM
OVE
THIS
STU
B AN
D PE
EL B
ACK
TOP
SHEE
T
TO O
PEN
REM
OVE
THIS
STU
B AN
D PE
EL B
ACK
TOP
SHEE
T
ENDORSE HERE
Vehicle SerVice contract information inSide
ABC DEALERSHIPAutomotive Service SpeciAliSt
do not diScard
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
download the “Scanlife” app or any freeQr-code scanner app to your smartphone &
SCAN HERE NOW!
ABC DEALERSHIP
Automotive Service SpeciAliSt
ABC DeAlership
888-888-8888 • www.abcdealership.com
Cannot be combined with other offers or in-store specials. See dealer for details and exclusions.
MICHELLE,
tAke AdvAntAge of
extended coverAge.
Service Manager Name
The sum of:
To the Order of:
Your Next Vehicle Service Contract PurchaseMichelle Williams-Washington
Service Contract Discount
service Manager
Not a CheCk - NoN-Negotiable
Expires 7/15/13
Dear Michelle Williams-Washington,
We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and
our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage
offers benefits that handle the cost to repair or replace parts that suffer mechanical and/or electrical failure after the
manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you
need including emergency roadside assistance, trip interruption, rental car benefits, and more… You can take your
Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the
repair. With these benefits, you can experience the comfort and security of driving a well-maintained vehicle with:
• Enhanced Vehicle Reliability
• Optimal Vehicle Performance
• Realize Maximum Resale Value
• Assured Warranty Coverage
• No Surprise Out-Of-Pocket Cost
For more information, please call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract,
please let me know so we can update our records. For a limited time, receive $150 OFF your extended warranty
purchase.
Service Manager Name
Service ManagerI look forward to hearing from you.
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security Code: Chk5M
$150.00 Off5555 W. Main Street
Mon - Fri: 7:30AM - 6PM
Sat & Sun: Closed serviCe hours
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Anytown, FL 55555
PUrChASereTeNTION
PUrChASereTeNTION
Dear Michelle Williams-Washington,
Refer a friend or family member for service and receive:
20% OFF Any Accessories or a FREE Oil Change!
For Purchasing Your Vehicle at ABC Dealership.
ABC Dealership
www.MichelleWilliaMsWashington.servicemyauto.us
Security Code: Chk5M
Sincerely,
At ABC Dealership we take pride in our commitment to give our customers complete satisfaction and service. I want to personally thank you for giving us the opportunity to sell you your vehicle. As an added bonus for purchasing your vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a FREE Oil Change when you refer a friend or family to ABC Dealership. Attached is a Friends & Family Gift Card, that is yours to share with those nearest to you! Your safety, convenience and satisfaction are our main concerns. If you have any comments, questions or concerns please do not hesitate to call ABC Dealership at 888-888-8888. We value your business and look forward to continue providing you, your family, and friends with complete sales & service satisfaction. To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com.
Service Manager NameService Manager Name
ABC DealershipService Manager P.S - Visit your own personal webpage:
Thank You, Michelle!
Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Max service discount $100.00. Does not include sales tax and hazard waste fee.
FRIENDS & FAMILY GIFT CARD
Service Manager
20% OFF$9.95
OR
WILD CARD OFFER ANY MAJOR
SERVICE
OIL CHANGE & TIRE ROTATION
To schedule your next service appointment please give us a call at 888-888-8888 or please
visit us online at www.abcdealership.com.
MICHELLE WILLIAMS-WASHINGTON
SERVICE SPECIALS
ABC DEALERSHIP
Courtesy of:
&
Location:
aBc DealeRship5555 W. Main Street • Anytown, FL 55555
888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
www.abcdealership.com©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
NOTE: Remove & retain the ABC Dealership Gift Card.
puRChasE follow-up – Customer Thank You after purchase.
Touc
h P
oint
10
Touc
h P
oint
11
ServICereTeNTION
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
vEhiClE aNNivERsaRY – Happy Anniversary Wishes. Triggered annually on customer purchase date.
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: ClosedService HourS
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection. As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M. Thank you for being a valued customer!
Warmest Regards,General Manager NameGeneral ManagerPS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
$25.00 Service CouponExpires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Sales Manager Name
To the order of:
Up to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a CheCk - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed
SaleS HourS
ABC DeAlershipAutomotive SAleS SpeciAliSt
MiChelle,Your vehicle iS Worth cASh! trAde or Sell todAY!
Dear Michelle Williams-Washington,As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and
we are interested in your vehicle. 3 options are currently available to you: 1. Extend and protect the life of your vehicle with an extended warranty. We are currently offering $150.00 OFF and special financing. 2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or
pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance.
Bring the certificate at the bottom of this letter when you visit. 3. Sell us your vehicle - take the cash!!Contact us for a QuICK consultation. No pressure or commitment! our vehicle
evaluation takes only 20 minutes.Call 888-888-8888 to schedule your FREE consultation today!Sales Manager NameSales Manager Title
ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security Code: Chk5M
aBC DealerSHIp5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone &SCaN Here Now!
TRadE CYClE (6 Notifications) – Trade in, sell back, upgrade message to customers highly probable to trade up. Up to 6 notifications.
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
sERviCE To salEs – Trade in, sell back, purchase/lease message to service customers that never purchased before, with good trade options.
Sales Manager NameTo the
order of:
Up to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a check - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed
SaleS HourS
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,We like Your
vehicle!
Dear Michelle Williams-Washington,
Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it! In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC Dealership their vehicle. And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work with our dealership to give yourself a great deal.
Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation takes only 20 minutes.
Once you know what your vehicle is worth, you have 2 options: 1. Sell us your vehicle and take the cash. 2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance. Call 888-888-8888 to schedule your FREE evaluation today!
Sales Manager Title
aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security code: chk5M
aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. cannot be combined with any other offers or in-store specials. See dealer for details.
Michelle Williams-Washington9427 corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner app
to your smartphone &
SCaN Here Now!
Sales Manager Name
BiRThdaY – Triggered by a customer’s birthday as recorded when they purchase a vehicle.
©2013 American Marketing & Mailing Services, Inc. All Rights Reserved
Michelle!
Michelle!
Best wishes on your birthday and throughout the
coming year. May your future be filled with much happiness.
of Anytown
ABC Dealership
Service Manager
Happy Birthday Michelle!
You didn’t think we forgot did you? In honor of your special day, please accept this special birthday offer from us to you. If there is anything we can do for you, do not hesitate to call us.
Dear Michelle,
Go to:www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m
5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888
www.abcdealership.com
OIL & FILTER CHANGE$XX.XXINCLUDES:• Up to 5 quarts of genuine oil • Genuine oil filter
• Top off all fluids • Multi-Point InspectionCoupon must be presented at time of write up. Cannot be combined with other
coupons or in-store specials. See dealer for complete details. Expires 8/29/13
OPCODE1
Service Manager Name
Life Cycle Touch Points
CusToMER RECovERY (6 Notifications) – Recover customers who have not been back to the dealership for their regularly scheduled maintenance and are overdue for service.
ABC DeAlership
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$1
9.9
5
09W
-124
875
01/1
7/2
013
Expir
es 4
/17/1
3
Includes 5 qts. of oil; synthetic oil and diesels not included.
Some models may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with any other coupons or in-store specials.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
09W-124875
Date: ABC Dealership
$19.95
Lube, Oil and Filter Change for only $19.95
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:
P.S. Visit your own personal webpage:
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
5555 W. Main Street • Anytown, FL 55555 • 888-888-8888
www.MichelleWilliamsWashington.servicemyAuto.us
Dear Michelle,
Service Manager NameService Manager
Sincerely,
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials.
Cannot be used for retail parts, tires or collision repair.
Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
09W-124876
Date: ABC Dealership
$50.00 OFF
$50.00 OFF Any Parts or Service
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us
Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials.
Cannot be used for retail parts, tires or collision repair.
Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazardous waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000
Endorse Here
To the order of:
The sum of:
100595E09E03 *100595E09E03*
09W-124877
Date: ABC Dealership
$100.00 OFF
$100.00 OFF Any Parts or Service
01/17/2013
Memo: Expires 4/17/13
P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$5
0.0
0 O
FF
09W
-124
876
01/1
7/2
013
Expir
es 4
/17/1
3
Date
: Vo
uche
r #:
To th
e or
der o
f:
Mem
o:
AB
C D
eale
rship
Amou
nt:$1
00.0
0 O
FF
09W
-124
877
01/1
7/2
013
Expir
es 4
/17/1
3
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
www.abcdealership.com
At ABC Dealership, We Are Your Automotive Service Specialists
ABC DEALErShiP
Security Code: Chk5m
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Security Code: Chk5M
Security Code: Chk5M
Security Code: Chk5M
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These
checks are yours to use in our Service Department on any vehicle you own. You can also give them
to friends and family as a gift. They are fully personalized with your current name and address so
just sign the endorsement line to validate them. Your exclusive Honda discounts include:
• lube, Oil and Filter Change for only $19.95
• $50.00 OFF Any parts or service• $100.00 OFF Any parts or service
We are extending these generous offers to you as an invitation to come in and experience our
unbeatable customer service and vehicle expertise.
sChEdulEd MaiNTENaNCE – Customers that are due for their first service or due for their next regularly scheduled service.
ABC DeAlership
AUTOMOTIVE SERVICE SPECIALISTS
ABC DEALERShIP
Michelle,
www.MichelleWilliamsWashington.servicemyAuto.ussecurity Code:
chk5m
P.S.- Visit your own personal webpage:
Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service
and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service.
We typically recommend that regular maintenance begins around this time to help maintain and
extend the life your vehicle. ABC Dealership is extending this generous offer below to you as an invitation to come in and have
your vehicle serviced by our experienced Toyota experts.
We are confident you will be very pleased with what we have to offer.
888-888-8888
5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
Our recOrds indicate yOur 2010 caMry needs service
Sincerely,Service Manager NameService Manager NameService Manager
www.abcdealership.com
©20
11 A
mer
ican
Mar
ketin
g &
Mai
ling
Serv
ices
, Inc
. All
Rig
hts
Res
erve
d.
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Includes 5 qts of oil, synthetic oils and diesels not included. Some models
may be higher. Coupon must be presented at time of write up. Cannot be
combined with other coupons or in-store specials. Does not include sales tax
and hazard waste disposal.
Expires 3/03/13
Coupon must be presented at time of write up. Cannot be combined with
other coupons or in-store specials. Cannot be used for retail parts, tires, or
collision repair. Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazard waste disposal.Coupon must be presented at time of write up. Cannot be combined with
other coupons or in-store specials. Cannot be used for retail parts, tires, or
collision repair. Cannot exceed 20% discount of total parts and service bill.
Does not include sales tax and hazard waste disposal.
Expires 3/03/13
Expires 3/03/13
Any Parts and ServiceDescription of Offer
Name of Special
Any Parts and ServiceDescription of Offer
Name of Special
Lube, Oil & Filter ChangeDescription of Offer
Name of Special $19.95
$50.00 OFF $100.00 OFF
$19.95 $50.00 OFF
$100.00 OFF
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dECliNEd sERviCEs – Drives back customers who declined recommended services. Triggered by operation code.
RSX SERVICE NOTICE
EN
DO
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ER
E
*S
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vic
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iSc
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vO
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R
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle,
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models
may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials. Does not
include sales tax and hazardous waste disposal. See dealer for details.
1001
Date:
$19.95 Lube, Oil and Filter Change
To the Order of:
The sum of:
Memo: $19.95
Non Negotiable • Not A Check
ABC Dealership
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Expires 3/03/13
01/17/2013
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Security Code:Chk5M
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
I would like to invite you to take advantage of ABC Dealership’s unbeatable
customer service and vehicle expertise program.
Our records indicate that your 2010 Chevrolet Avalanche may be due for
service. ABC Dealership, is extending this generous offer below to you as an
invitation to come in and have your vehicle serviced by our experienced
Chevrolet experts. We are confident you will be very pleased with what we
have to offer. To take advantage of your special offer, visit us with this discount check
or please contact me at 888-888-8888 to schedule your next vehicle service.
Sincerely,
Service Manager NameService Manager
www.abcdealership.com
ServICereTeNTION
ServICereTeNTION
ServICereTeNTION
ServICereTeNTION
sERviCE follow-up – Follow up with customers on their service experience with a 3 question, 1-5 rating survey.
lEasE EXpiRaTioN (6 Notifications) – Reminder of upcoming lease expiring.
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,Your leASe iS About to expire!
Mon - Sat 9AM to 9PM Sun 12PM to 6PM
SALES HOURS:
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring
within a few months. If you are approaching your mileage limitations, or would like to
find out what your lease return options are, please feel free to
contact us at 888-888-8888. Our trained and professional sales team is here to assist you. We
have extensive knowledge and vehicle leasing expertise to help
you make the right decision. As a loyal customer, we would like to gain your interest in
returning your vehicle early by providing you a $500.00 Loyalty
certificate to help cover the cost of your lease return if you
purchase or lease a new vehicle from us within 30 days.
Feel free to call us at 888-888-8888 or visit us online at to
schedule your appointment.Warmest Regards,General Manager NameGeneral Manager
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M
ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
LEASE EXPIRATION NOTICE
sERviCE CoNTRaCT follow-up (3 Notifications) – This notification solicits extended warranty benefits to customers who purchased a vehicle but did not take advantage of an extended warranty.
TO O
PEN
REM
OVE
THIS
STU
B AN
D PE
EL B
ACK
TOP
SHEE
T
TO O
PEN
REM
OVE
THIS
STU
B AN
D PE
EL B
ACK
TOP
SHEE
T
ENDORSE HERE
Vehicle SerVice contract information inSide
ABC DEALERSHIPAutomotive Service SpeciAliSt
do not diScard
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
download the “Scanlife” app or any freeQr-code scanner app to your smartphone &
SCAN HERE NOW!
ABC DEALERSHIP
Automotive Service SpeciAliSt
ABC DeAlership
888-888-8888 • www.abcdealership.com
Cannot be combined with other offers or in-store specials. See dealer for details and exclusions.
MICHELLE,
tAke AdvAntAge of
extended coverAge.
Service Manager Name
The sum of:
To the Order of:
Your Next Vehicle Service Contract PurchaseMichelle Williams-Washington
Service Contract Discount
service Manager
Not a CheCk - NoN-Negotiable
Expires 7/15/13
Dear Michelle Williams-Washington,
We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and
our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage
offers benefits that handle the cost to repair or replace parts that suffer mechanical and/or electrical failure after the
manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you
need including emergency roadside assistance, trip interruption, rental car benefits, and more… You can take your
Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the
repair. With these benefits, you can experience the comfort and security of driving a well-maintained vehicle with:
• Enhanced Vehicle Reliability
• Optimal Vehicle Performance
• Realize Maximum Resale Value
• Assured Warranty Coverage
• No Surprise Out-Of-Pocket Cost
For more information, please call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract,
please let me know so we can update our records. For a limited time, receive $150 OFF your extended warranty
purchase.
Service Manager Name
Service ManagerI look forward to hearing from you.
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security Code: Chk5M
$150.00 Off5555 W. Main Street
Mon - Fri: 7:30AM - 6PM
Sat & Sun: Closed serviCe hours
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Anytown, FL 55555
PUrChASereTeNTION
PUrChASereTeNTION
Dear Michelle Williams-Washington,
Refer a friend or family member for service and receive:
20% OFF Any Accessories or a FREE Oil Change!
For Purchasing Your Vehicle at ABC Dealership.
ABC Dealership
www.MichelleWilliaMsWashington.servicemyauto.us
Security Code: Chk5M
Sincerely,
At ABC Dealership we take pride in our commitment to give our customers complete satisfaction and service. I want to personally thank you for giving us the opportunity to sell you your vehicle. As an added bonus for purchasing your vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a FREE Oil Change when you refer a friend or family to ABC Dealership. Attached is a Friends & Family Gift Card, that is yours to share with those nearest to you! Your safety, convenience and satisfaction are our main concerns. If you have any comments, questions or concerns please do not hesitate to call ABC Dealership at 888-888-8888. We value your business and look forward to continue providing you, your family, and friends with complete sales & service satisfaction. To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com.
Service Manager NameService Manager Name
ABC DealershipService Manager P.S - Visit your own personal webpage:
Thank You, Michelle!
Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Max service discount $100.00. Does not include sales tax and hazard waste fee.
FRIENDS & FAMILY GIFT CARD
Service Manager
20% OFF$9.95
OR
WILD CARD OFFER ANY MAJOR
SERVICE
OIL CHANGE & TIRE ROTATION
To schedule your next service appointment please give us a call at 888-888-8888 or please
visit us online at www.abcdealership.com.
MICHELLE WILLIAMS-WASHINGTON
SERVICE SPECIALS
ABC DEALERSHIP
Courtesy of:
&
Location:
aBc DealeRship5555 W. Main Street • Anytown, FL 55555
888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
www.abcdealership.com©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
NOTE: Remove & retain the ABC Dealership Gift Card.
puRChasE follow-up – Customer Thank You after purchase.
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ServICereTeNTION
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
live calls
The Life Cycle of an Automotive Customer
Initial LostCustomer Recovery
New CustomerAcquisition
Scheduled Maintenance
Customer Recovery
Declined Services
ServiceFollow-Up
WarrantyExpiration
Service ContractFollow-Up
Equity Notification
LeaseExpiration
Trade Cycle
New Mover
PurchaseFollow-Up
BirthdayService to Sales
Conversion
Interest RateRewards
Vehicle Anniversary
Bankruptcy
Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer.
EquiTY NoTifiCaTioN – Customer in your DMS with a qualified equity position.
of satisfied Car Buyers never return for serviCe.70%of Car Buyers never return to purChase another vehiCle. Many BeCause they siMply lost ContaCt.75%
iNTEREsT RaTE REwaRds – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate.
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW!
Endorse Here
To the order of:
The sum of:
Date:
Memo:
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
Date:
Date:
To the order of:
The sum of:
Memo: Endorse Here
To the order of:
The sum of:
Memo: Endorse Here
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
Date
: Vo
uche
r #
To th
e or
der o
f:
Mem
o:
Amou
nt:
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Congratulations Michelle,
If our records are correct, you have made 12 or more consecutive payments on your current auto loan and
now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild
America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the
interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.
We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,
you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our
exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in
the country, helping us choose the lowest interest rate possible.
Rebuild America Auto Program™ continues with
their promise, “Rebuilding America’s credit one
family at a time.”
Sincerely,
Glenn GibsonGeneral Manager
WESLEY CHAPEL NISSAN28519 State Road 54, Wesley Chapel, FL 33544
813-751-1300 • www.WesleyChapelNissan.com
Sales Hours: Mon - Sat: 8:30AM - 8PM
Sun: 11AM - 6PM
POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS
MO
NT
HL
Y P
AY
ME
NT
S
INTEREST RATES
$346
$329
$312
$296
$280
$265
$250
$236
$222
18%
$17
$34
$50
$66
$81
$96
$110
$124
16% 12% 10% 8% 6% 4% 2%14%
SAVINGS
LOWER INTEREST RATE =
LOWER PAYM
ENT
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAM TM
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAM TM
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
09W-12487505/30/2013
09W-12487605/30/2013
100595E09E03 *100595E09E03*
09W-124877
05/30/2013
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
09W
-124
875
05/3
0/2
013
09W
-124
876
05/3
0/2
013
09W
-124
877
05/3
0/2
013
Expires 8/28/13
Expires 8/28/13
Expires 8/28/13
Expir
es 8
/28/1
3Expir
es 8
/28/1
3Expir
es 8
/28/1
3Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Wes
ley
Chap
el N
issa
n
$500.0
0 O
FF
Wes
ley
Chap
el N
issa
n
$500.0
0W
esle
y Chap
el N
issa
n
Up t
o $
500.0
0
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
On new vehicle purchase only. Must spin wheel to determine
amount. Redeemable on one to one rewards card.
Wesley Chapel Nissan
$500.00 OFF$500 OFF a New or Pre-owned Vehicle
Wesley Chapel Nissan$500.00
$500 Trade In Bonus
Wesley Chapel Nissan
Up to $500.00Up to $500 in Maintenance
BaNkRupTCY (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date.
Discharged Notice
OFFICIAL NOTICE
RAAP Department of Notification 700 12th Street NW Suite 700Washington, DC 20005
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Valid 14 days from 03/05/2013
Limited Time AvailabilityFrom: Notification Department • RE: Pre-Qualification Offer
Issuing Agency RAAP Department of Discharge
Discharge NoticeDischarge Date: 1/7/2013Case #: 1200************Official Filed Date: 3/3/2012County Filed: HILLSBOROUGH
Dear Michelle Williams-Washington,
Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild
America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy
auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your
credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™
partner. Their main concern is to help reestablish your credit after bankruptcy.
Our process is secure, convenient and allows you to speak with one of our program experts. We have
compiled some of your information that will streamline the qualification process. We will then match you
to the closest Rebuild America Auto Program™ Dealer. Get qualified today.
Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes!
Director of Bankruptcy Division
www.rebuildamericaautoprogram.com
Sincerely,
*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.
Pre-QualificationFour or more points pre-qualifies you for the RAAP program.
Your name: Michelle Williams-Washington
Time at address: One year or less 1 point Over one year 2 points
Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points
Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points
Total Points = (Four points to pre-qualify)
INCENTIVE PROGRAM*
Please bring the following documents to complete your loan process:
� Current and valid driver’s license
� Last paycheck stub
� Proof of address
� Proof of insurance
� Current Phone & Utility bill
� Checkbook
� Discharge Mailing Notice
� Low Interest Rates Available� Zero Down Payment Options� New Car Program
“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.
NEw MovER – This notification solicits the new movers to the neighborhood.
WELCOME TO THE NEIGHBORHOOD!
PLEASE COME IN FOR AABC DEALERShIP Michelle,
Call us today to schedule your next service appointment: 888-888-8888
WELCOME TO THE NEIGHBORHOOD!
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Visit your own personal webpage:
Security Code: chk5m
FREE 27 POINT INSPECTION AND OIL CHANGE
FREE 27 POINT INSPECTION AND OIL CHANGE
ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE
PURCHASE OF A NEW OR USED VEHICLE!
www.abcdealership.com
ANytOwN, FL 555555555 w. MAIN StREEt
www.MichelleWilliamsWashington.servicemyAuto.us
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone and
SCAN HERE NOW!
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone and
SCAN HERE NOW!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WE’RE GLAD
YOU’RE
HERE!AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS
MIChELLE,
WE’RE GLAD
YOU’RE
HERE!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WELCOME TO THE
NEIGHBORHOOD!WELCOME TO THE
NEIGHBORHOOD!
waRRaNTY EXpiRaTioN – Reminder of upcoming warranty expiration.
M WARRANTY INFORMATION ENCLOSEDIMPORTANT NOTICE
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone &
SCAN HERE NOW!
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888
Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
security Code: Chk5m
*100595E09E01* 100595E09E01
Dear Michelle,We are aware that you are fast approaching the end of your warranty on your
2010 M. You will want to carefully consider your options before that date arrives.
This will allow you to make an informed decision with regards to the future
of your vehicle needs. To assist you in this, ABC Dealership is extending a special offer to
you. Contact me and you will receive a Free, NO Obligation Trade-In Value
Assessment. Presenting this letter to ABC Dealership entitles you to $500 that can be
applied to a down payment, security deposit or your first payment.
In order to take advantage of this special offer please contact me at 888-
888-8888 to schedule your personal vehicle evaluation. We will see you soon
at ABC Dealership!
Sincerely,
Sales Manager NameGeneral Sales Manager
www.abcdealership.com
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
PUrChASereTeNTION
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live calls
live calls
live calls
live calls
live calls
There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database!
Tracking & Reporting
Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out.
RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers.
• See customer response time on dealership visits after being touched• View exact services customers took once recovered• Find out exact results of e-mail, call and mail campaigns
Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits.
Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient.
RAAP Plus will provide you with:
TargeTed direcTMarkeTing caMpaigns
Live caLL soLuTions
MarkeT anddaTabase anaLysis
cross-MediacoMMunicaTions
INTRODUCING…RAAP plus
an Interactive Cross-Media Direct Marketing
System developed specifically for the automotive
industry. We utilize state-of-the-art smart marketing
technologies to acquire new customers, retain
existing customers, and grow both into loyal
advocates through Consistent Customer
Communications and Life Cycle Marketing.
With our proven system, you will be able to
automatically execute a timely, targeted and
relevant communication to a particular customer,
based on specific customer life cycle criteria.
This results in the delivery of precisely targeted
messages, offers, and/or recommendations to
your customer on an individual basis and at the
most optimal point in time possible.
It’s the Right Message, with the Right Offer, to the
Right Customer, at precisely the Right Time.
With the precision this marketing program
exhibits, our clients are experiencing significant
increases in campaign performance, customer
retention and revenue generating responses.
Best of all, real-time campaign tracking and
reporting allows for the complete analysis of
campaign performances across all channels.
This is a complete integrated marketing
solution that unifies the sales and service
departments maximizing customer retention
and increasing the life value of your greatest
asset, your customer.
RSX SERVICE NOTICE
IMPORTANT NOTICE
Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555
888-888-8888Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
security Code: Chk5m
www.abcdealership.com
Dear Michelle,
Sincerely,
Service Manager NameService Manager
As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
$19.95 Up to $50.00 OFF $19.95 Up to $50.00 OFF
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be present-ed at time of write-up. Cannot be combined with other cou-pons or in-store specials. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .
Coupon must be presented at time of write-up. Cannot be com-bined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .
Lube, Oil & Filter Change Any Parts & Service
• Introduction to Integration and RAAP Plus
• Life Cycle of an Automotive Customer
• Life Cycle Touch Points - Service & Sales
• ROI Reporting & Tracking
Direct Mail
Emails
Live Call C
enter
Powered by LOM - Logic of Marketing
Scan the QR-Code to Connect With Your Customers
Or Visit Us at www.RAAP.com/dealer
www.RAAP .com/dealer Introductory offer: No Set-Up, Integration,
Or Software Fees!
Never Any Minimum Contracts To Sign!
Your Guide To Customer Retention
COnneCT TO YOuR CuSTOmeRS
ABC DeAlershipAutomotive Service SpeciAliSt
MiChelle,HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: ClosedService HourS
Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection. As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M. Thank you for being a valued customer!
Warmest Regards,General Manager NameGeneral ManagerPS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com
$25.00 Service CouponExpires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
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