Raap Plus - Auto Credit Repair for Dealers

• Introduction to Integration and RAAP Plus

• Life Cycle of an Automotive Customer

• Life Cycle Touch Points - Service & Sales

• ROI Reporting & Tracking

Direct Mail

Emails

Live Call C

enter

Powered by LOM - Logic of Marketing

Scan the QR-Code to Connect With Your Customers

Or Visit Us at www.RAAP.com/dealer

www.RAAP .com/dealer Introductory offer: No Set-Up, Integration,

Or Software Fees!

Never Any Minimum Contracts To Sign!

Your Guide To Customer Retention

COnneCT TO YOuR CuSTOmeRS

ABC DeAlershipAutomotive Service SpeciAliSt

MiChelle,HAppy AnniverSAry!

Mon - Fri 7:30AM to 6:00PM • Sat & Sun: ClosedService HourS

Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

Download the “ScanLife” app or

any free QR-Code scanner app

to your smartphone &

Scan Here Now

Dear Michelle Williams-Washington,Happy Anniversary!! We hope you’ve had a great 1st year

enjoying your 2010 M M. To celebrate your anniversary we

invite you to our dealership to receive a complimentary car

wash and inspection. As always, feel free to call me regarding your experience

at our store. We are committed to offering the highest level

care to both you and your M M. Thank you for being a valued customer!

Warmest Regards,General Manager NameGeneral ManagerPS: If you know of anyone looking for a new or pre-owned

vehicle, please send them to us for a test drive and they’ll

receive a $25 service coupon. If they purchase, you’ll receive

a $100 service coupon - just have them bring in the referral

certificate.

To get your free gift go to:www.MichelleWilliamsWashington.buymyAuto.us

Use Security Code: Chk5M

ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com

$25.00 Service CouponExpires: 10/07/12

Referred By: Michelle Williams-Washington

Referral Certificate

Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details.

©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.

There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database!

Tracking & Reporting

Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out.

RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers.

• See customer response time on dealership visits after being touched• View exact services customers took once recovered• Find out exact results of e-mail, call and mail campaigns

Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits.

Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient.

RAAP Plus will provide you with:

TargeTed direcTMarkeTing caMpaigns

Live caLL soLuTions

MarkeT anddaTabase anaLysis

cross-MediacoMMunicaTions

INTRODUCING…RAAP plus

an Interactive Cross-Media Direct Marketing

System developed specifically for the automotive

industry. We utilize state-of-the-art smart marketing

technologies to acquire new customers, retain

existing customers, and grow both into loyal

advocates through Consistent Customer

Communications and Life Cycle Marketing.

With our proven system, you will be able to

automatically execute a timely, targeted and

relevant communication to a particular customer,

based on specific customer life cycle criteria.

This results in the delivery of precisely targeted

messages, offers, and/or recommendations to

your customer on an individual basis and at the

most optimal point in time possible.

It’s the Right Message, with the Right Offer, to the

Right Customer, at precisely the Right Time.

With the precision this marketing program

exhibits, our clients are experiencing significant

increases in campaign performance, customer

retention and revenue generating responses.

Best of all, real-time campaign tracking and

reporting allows for the complete analysis of

campaign performances across all channels.

This is a complete integrated marketing

solution that unifies the sales and service

departments maximizing customer retention

and increasing the life value of your greatest

asset, your customer.

RSX SERVICE NOTICE

IMPORTANT NOTICE

Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

Visit your own personal webpage:

www.MichelleWilliamsWashington.servicemyAuto.us

ABC DeAlership5555 W. Main StreetAnytown, FL 55555

888-888-8888Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed

security Code: Chk5m

www.abcdealership.com

Dear Michelle,

Sincerely,

Service Manager NameService Manager

As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service.


$19.95 Up to $50.00 OFF $19.95 Up to $50.00 OFF

Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be present-ed at time of write-up. Cannot be combined with other cou-pons or in-store specials. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .

Coupon must be presented at time of write-up. Cannot be com-bined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .

Lube, Oil & Filter Change Any Parts & Service

The Life Cycle of an Automotive Customer

Initial LostCustomer Recovery

New CustomerAcquisition

Scheduled Maintenance

Customer Recovery

Declined Services

ServiceFollow-Up

WarrantyExpiration

Service ContractFollow-Up

Equity Notification

LeaseExpiration

Trade Cycle

New Mover

PurchaseFollow-Up

BirthdayService to Sales

Conversion

Interest RateRewards

Vehicle Anniversary

Bankruptcy

Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer.

EquiTY NoTifiCaTioN – Customer in your DMS with a qualified equity position.

of satisfied Car Buyers never return for serviCe.70%of Car Buyers never return to purChase another vehiCle. Many BeCause they siMply lost ContaCt.75%

iNTEREsT RaTE REwaRds – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate.

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:

YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW!

Endorse Here

To the order of:

The sum of:

Date:

Memo:

P.S. Visit your own personal webpage:

www.MichelleWilliamsWashington.buymyAuto.us

Security Code: chk5m







Date:

Date:

To the order of:

The sum of:

Memo: Endorse Here

To the order of:

The sum of:

Memo: Endorse Here

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:


Congratulations Michelle,

If our records are correct, you have made 12 or more consecutive payments on your current auto loan and

now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild

America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the

interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.

We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,

you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our

exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in

the country, helping us choose the lowest interest rate possible.

Rebuild America Auto Program™ continues with

their promise, “Rebuilding America’s credit one

family at a time.”

Sincerely,

Glenn GibsonGeneral Manager

WESLEY CHAPEL NISSAN28519 State Road 54, Wesley Chapel, FL 33544

813-751-1300 • www.WesleyChapelNissan.com

Sales Hours: Mon - Sat: 8:30AM - 8PM

Sun: 11AM - 6PM

POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS

MO

NT

HL

Y P

AY

ME

NT

S

INTEREST RATES

$346

$329

$312

$296

$280

$265

$250

$236

$222

18%

$17

$34

$50

$66

$81

$96

$110

$124

16% 12% 10% 8% 6% 4% 2%14%

SAVINGS

LOWER INTEREST RATE =

LOWER PAYM

ENT

WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAM TM


Michelle Williams-Washington

9427 Corporate Lake Dr

Tampa, FL 33634-0000

AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

09W-12487505/30/2013

09W-12487605/30/2013

100595E09E03 *100595E09E03*

09W-124877

05/30/2013

100595E09E02 *100595E09E02*

100595E09E01 *100595E09E01*

09W

-124

875

05/3

0/2

013

09W

-124

876

05/3

0/2

013

09W

-124

877

05/3

0/2

013

Expires 8/28/13

Expires 8/28/13

Expires 8/28/13

Expir

es 8

/28/1

3Expir

es 8

/28/1

3Expir

es 8

/28/1

3

Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000



Wes

ley

Chap

el N

issa

n

$500.0

0 O

FF

Wes

ley

Chap

el N

issa

n

$500.0

0W

esle

y Chap

el N

issa

n

Up t

o $

500.0

0

Must present up arrival. Cannot be used with any other offer.



On new vehicle purchase only. Must spin wheel to determine

amount. Redeemable on one to one rewards card.

Wesley Chapel Nissan

$500.00 OFF$500 OFF a New or Pre-owned Vehicle

Wesley Chapel Nissan$500.00

$500 Trade In Bonus


Up to $500.00Up to $500 in Maintenance

BaNkRupTCY (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date.

Discharged Notice

OFFICIAL NOTICE

RAAP Department of Notification 700 12th Street NW Suite 700Washington, DC 20005


Valid 14 days from 03/05/2013

Limited Time AvailabilityFrom: Notification Department • RE: Pre-Qualification Offer

Issuing Agency RAAP Department of Discharge

Discharge NoticeDischarge Date: 1/7/2013Case #: 1200************Official Filed Date: 3/3/2012County Filed: HILLSBOROUGH

Dear Michelle Williams-Washington,

Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild

America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy

auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your

credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™

partner. Their main concern is to help reestablish your credit after bankruptcy.

Our process is secure, convenient and allows you to speak with one of our program experts. We have

compiled some of your information that will streamline the qualification process. We will then match you

to the closest Rebuild America Auto Program™ Dealer. Get qualified today.

Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes!

Director of Bankruptcy Division

www.rebuildamericaautoprogram.com

Sincerely,

*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.

Pre-QualificationFour or more points pre-qualifies you for the RAAP program.

Your name: Michelle Williams-Washington

Time at address: One year or less 1 point Over one year 2 points

Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points

Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points

Total Points = (Four points to pre-qualify)

INCENTIVE PROGRAM*

Please bring the following documents to complete your loan process:

� Current and valid driver’s license

� Last paycheck stub

� Proof of address

� Proof of insurance

� Current Phone & Utility bill

� Checkbook

� Discharge Mailing Notice

� Low Interest Rates Available� Zero Down Payment Options� New Car Program

“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.

NEw MovER – This notification solicits the new movers to the neighborhood.

WELCOME TO THE NEIGHBORHOOD!

PLEASE COME IN FOR AABC DEALERShIP Michelle,

Call us today to schedule your next service appointment: 888-888-8888





FREE 27 POINT INSPECTION AND OIL CHANGE


ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE

PURCHASE OF A NEW OR USED VEHICLE!


ANytOwN, FL 555555555 w. MAIN StREEt




Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone and

SCAN HERE NOW!


SCAN HERE NOW!

WE KNOW YOU’RE BUSY

UNPACKING, BUT ABC

DEALERSHIP WOULD LIKE TO

REMIND YOU TO NOT FORGET

ABOUT THE VEHICLE THAT

BROUGHT YOU HERE.

WE’RE GLAD

YOU’RE

HERE!AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS

MIChELLE,

WE’RE GLAD

YOU’RE

HERE!


UNPACKING, BUT ABC




BROUGHT YOU HERE.

WELCOME TO THE

NEIGHBORHOOD!WELCOME TO THE

NEIGHBORHOOD!

mail

mail

mail

mail

mail

e-mail

e-mail

e-mail

e-mail

e-mail

waRRaNTY EXpiRaTioN – Reminder of upcoming warranty expiration.

M WARRANTY INFORMATION ENCLOSEDIMPORTANT NOTICE


Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone &

SCAN HERE NOW!



ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888

Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed



*100595E09E01* 100595E09E01

Dear Michelle,We are aware that you are fast approaching the end of your warranty on your

2010 M. You will want to carefully consider your options before that date arrives.

This will allow you to make an informed decision with regards to the future

of your vehicle needs. To assist you in this, ABC Dealership is extending a special offer to

you. Contact me and you will receive a Free, NO Obligation Trade-In Value

Assessment. Presenting this letter to ABC Dealership entitles you to $500 that can be

applied to a down payment, security deposit or your first payment.

In order to take advantage of this special offer please contact me at 888-

888-8888 to schedule your personal vehicle evaluation. We will see you soon

at ABC Dealership!

Sincerely,

Sales Manager NameGeneral Sales Manager


PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

Touc

h P

oint

12

Touc

h P

oint

13

Touc

h P

oint

14

Touc

h P

oint

15

Touc

h P

oint

16

live calls

live calls

live calls

live calls

live calls

vEhiClE aNNivERsaRY – Happy Anniversary Wishes. Triggered annually on customer purchase date.








Scan Here Now











certificate.









Sales Manager Name

To the order of:

Up to: Five Hundred Dollars 00/100

Trade-In Allowance

Sales Manager TitleNot a CheCk - NoN-Negotiable

Expires: 5/27/13

Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed

SaleS HourS

ABC DeAlershipAutomotive SAleS SpeciAliSt

MiChelle,Your vehicle iS Worth cASh! trAde or Sell todAY!

Dear Michelle Williams-Washington,As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and

we are interested in your vehicle. 3 options are currently available to you: 1. Extend and protect the life of your vehicle with an extended warranty. We are currently offering $150.00 OFF and special financing. 2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or

pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance.

Bring the certificate at the bottom of this letter when you visit. 3. Sell us your vehicle - take the cash!!Contact us for a QuICK consultation. No pressure or commitment! our vehicle

evaluation takes only 20 minutes.Call 888-888-8888 to schedule your FREE consultation today!Sales Manager NameSales Manager Title

ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com

To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security Code: Chk5M

aBC DealerSHIp5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com

$500.00



Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone &SCaN Here Now!

TRadE CYClE (6 Notifications) – Trade in, sell back, upgrade message to customers highly probable to trade up. Up to 6 notifications.

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

sERviCE To salEs – Trade in, sell back, purchase/lease message to service customers that never purchased before, with good trade options.

Sales Manager NameTo the

order of:

Up to: Five Hundred Dollars 00/100

Trade-In Allowance

Sales Manager TitleNot a check - NoN-Negotiable

Expires: 5/27/13

Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed

SaleS HourS


MiChelle,We like Your

vehicle!


Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it! In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC Dealership their vehicle. And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work with our dealership to give yourself a great deal.

Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation takes only 20 minutes.

Once you know what your vehicle is worth, you have 2 options: 1. Sell us your vehicle and take the cash. 2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance. Call 888-888-8888 to schedule your FREE evaluation today!

Sales Manager Title

aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888www.abcdealership.com

To get your free gift go to:www.MichelleWilliamsWashington.buymyauto.usUse Security code: chk5M

aBC DealerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 • www.abcdealership.com

$500.00


Must be presented at time of write up. cannot be combined with any other offers or in-store specials. See dealer for details.

Michelle Williams-Washington9427 corporate lake Drtampa, Fl 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

Download the “Scanlife” app orany free Qr-Code scanner app


SCaN Here Now!

Sales Manager Name

BiRThdaY – Triggered by a customer’s birthday as recorded when they purchase a vehicle.

©2013 American Marketing & Mailing Services, Inc. All Rights Reserved

Michelle!

Michelle!

Best wishes on your birthday and throughout the

coming year. May your future be filled with much happiness.

of Anytown

ABC Dealership

Service Manager

Happy Birthday Michelle!

You didn’t think we forgot did you? In honor of your special day, please accept this special birthday offer from us to you. If there is anything we can do for you, do not hesitate to call us.

Dear Michelle,

Go to:www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m

5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888


OIL & FILTER CHANGE$XX.XXINCLUDES:• Up to 5 quarts of genuine oil • Genuine oil filter

• Top off all fluids • Multi-Point InspectionCoupon must be presented at time of write up. Cannot be combined with other

coupons or in-store specials. See dealer for complete details. Expires 8/29/13

OPCODE1

Service Manager Name

Life Cycle Touch Points

CusToMER RECovERY (6 Notifications) – Recover customers who have not been back to the dealership for their regularly scheduled maintenance and are overdue for service.

ABC DeAlership

Date

: Vo

uche

r #:

To th

e or

der o

f:

Mem

o:

AB

C D

eale

rship

Amou

nt:$1

9.9

5

09W

-124

875

01/1

7/2

013

Expir

es 4

/17/1

3

Includes 5 qts. of oil; synthetic oil and diesels not included.

Some models may be slightly higher. Coupon must be presented at time of write-up.

Cannot be combined with any other coupons or in-store specials.

Does not include sales tax and hazardous waste disposal.

See dealer for details.


9427 Corporate Lake DrTampa, FL 33634-0000

Endorse Here

To the order of:

The sum of:

09W-124875

Date: ABC Dealership

$19.95

Lube, Oil and Filter Change for only $19.95

01/17/2013

Memo: Expires 4/17/13



Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed

5555 W. Main Street • Anytown, FL 55555 • 888-888-8888


Dear Michelle,


Sincerely,


Coupon must be presented at time of write-up.

Cannot be combined with other coupons or in-store specials.

Cannot be used for retail parts, tires or collision repair.

Cannot exceed 20% discount of total parts and service bill.





Endorse Here

To the order of:

The sum of:

09W-124876


$50.00 OFF

$50.00 OFF Any Parts or Service

01/17/2013


P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us

Coupon must be presented at time of write-up.

Cannot be combined with other coupons or in-store specials.

Cannot be used for retail parts, tires or collision repair.

Cannot exceed 20% discount of total parts and service bill.





Endorse Here

To the order of:

The sum of:

100595E09E03 *100595E09E03*

09W-124877


$100.00 OFF

$100.00 OFF Any Parts or Service

01/17/2013


P.S. Visit your own personal webpage:www.MichelleWilliamsWashington.servicemyAuto.us

Date

: Vo

uche

r #:

To th

e or

der o

f:

Mem

o:

AB

C D

eale

rship

Amou

nt:$5

0.0

0 O

FF

09W

-124

876

01/1

7/2

013

Expir

es 4

/17/1

3

Date

: Vo

uche

r #:

To th

e or

der o

f:

Mem

o:

AB

C D

eale

rship

Amou

nt:$1

00.0

0 O

FF

09W

-124

877

01/1

7/2

013

Expir

es 4

/17/1

3

100595E09E02 *100595E09E02*

100595E09E01 *100595E09E01*


At ABC Dealership, We Are Your Automotive Service Specialists

ABC DEALErShiP

Security Code: Chk5m


Security Code: Chk5M




As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These

checks are yours to use in our Service Department on any vehicle you own. You can also give them

to friends and family as a gift. They are fully personalized with your current name and address so

just sign the endorsement line to validate them. Your exclusive Honda discounts include:

• lube, Oil and Filter Change for only $19.95

• $50.00 OFF Any parts or service• $100.00 OFF Any parts or service

We are extending these generous offers to you as an invitation to come in and experience our

unbeatable customer service and vehicle expertise.

sChEdulEd MaiNTENaNCE – Customers that are due for their first service or due for their next regularly scheduled service.

ABC DeAlership

AUTOMOTIVE SERVICE SPECIALISTS

ABC DEALERShIP

Michelle,

www.MichelleWilliamsWashington.servicemyAuto.ussecurity Code:

chk5m

P.S.- Visit your own personal webpage:

Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service

and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service.

We typically recommend that regular maintenance begins around this time to help maintain and

extend the life your vehicle. ABC Dealership is extending this generous offer below to you as an invitation to come in and have

your vehicle serviced by our experienced Toyota experts.

We are confident you will be very pleased with what we have to offer.

888-888-8888

5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed

Our recOrds indicate yOur 2010 caMry needs service

Sincerely,Service Manager NameService Manager NameService Manager


©20

11 A

mer

ican

Mar

ketin

g &

Mai

ling

Serv

ices

, Inc

. All

Rig

hts

Res

erve

d.


Includes 5 qts of oil, synthetic oils and diesels not included. Some models

may be higher. Coupon must be presented at time of write up. Cannot be

combined with other coupons or in-store specials. Does not include sales tax

and hazard waste disposal.

Expires 3/03/13

Coupon must be presented at time of write up. Cannot be combined with

other coupons or in-store specials. Cannot be used for retail parts, tires, or

collision repair. Cannot exceed 20% discount of total parts and service bill.

Does not include sales tax and hazard waste disposal.Coupon must be presented at time of write up. Cannot be combined with

other coupons or in-store specials. Cannot be used for retail parts, tires, or

collision repair. Cannot exceed 20% discount of total parts and service bill.

Does not include sales tax and hazard waste disposal.

Expires 3/03/13

Expires 3/03/13

Any Parts and ServiceDescription of Offer

Name of Special

Any Parts and ServiceDescription of Offer

Name of Special

Lube, Oil & Filter ChangeDescription of Offer

Name of Special $19.95

$50.00 OFF $100.00 OFF

$19.95 $50.00 OFF

$100.00 OFF

Touc

h P

oint

1

Touc

h P

oint

6To

uch

Poi

nt 7

Touc

h P

oint

8To

uch

Poi

nt 9

Touc

h P

oint

2To

uch

Poi

nt 3

Touc

h P

oint

4To

uch

Poi

nt 5

dECliNEd sERviCEs – Drives back customers who declined recommended services. Triggered by operation code.

RSX SERVICE NOTICE

EN

DO

RS

E H

ER

E

*S

ER

vic

E D

iSc

Ou

Nt

vO

uc

HE

R


9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA

Dear Michelle,

Includes 5 qts. of oil; synthetic oils and diesels not included. Some models

may be slightly higher. Coupon must be presented at time of write-up.

Cannot be combined with other coupons or in-store specials. Does not

include sales tax and hazardous waste disposal. See dealer for details.

1001

Date:

$19.95 Lube, Oil and Filter Change

To the Order of:

The sum of:

Memo: $19.95

Non Negotiable • Not A Check

ABC Dealership


Expires 3/03/13

01/17/2013


Security Code:Chk5M



ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed

I would like to invite you to take advantage of ABC Dealership’s unbeatable

customer service and vehicle expertise program.

Our records indicate that your 2010 Chevrolet Avalanche may be due for

service. ABC Dealership, is extending this generous offer below to you as an

invitation to come in and have your vehicle serviced by our experienced

Chevrolet experts. We are confident you will be very pleased with what we

have to offer. To take advantage of your special offer, visit us with this discount check

or please contact me at 888-888-8888 to schedule your next vehicle service.

Sincerely,



ServICereTeNTION

ServICereTeNTION

ServICereTeNTION

ServICereTeNTION

sERviCE follow-up – Follow up with customers on their service experience with a 3 question, 1-5 rating survey.

lEasE EXpiRaTioN (6 Notifications) – Reminder of upcoming lease expiring.


MiChelle,Your leASe iS About to expire!

Mon - Sat 9AM to 9PM Sun 12PM to 6PM

SALES HOURS:


Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring

within a few months. If you are approaching your mileage limitations, or would like to

find out what your lease return options are, please feel free to

contact us at 888-888-8888. Our trained and professional sales team is here to assist you. We

have extensive knowledge and vehicle leasing expertise to help

you make the right decision. As a loyal customer, we would like to gain your interest in

returning your vehicle early by providing you a $500.00 Loyalty

certificate to help cover the cost of your lease return if you

purchase or lease a new vehicle from us within 30 days.

Feel free to call us at 888-888-8888 or visit us online at to

schedule your appointment.Warmest Regards,General Manager NameGeneral Manager

To get your free gift go to:

www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M

ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888


LEASE EXPIRATION NOTICE

sERviCE CoNTRaCT follow-up (3 Notifications) – This notification solicits extended warranty benefits to customers who purchased a vehicle but did not take advantage of an extended warranty.

TO O

PEN

REM

OVE

THIS

STU

B AN

D PE

EL B

ACK

TOP

SHEE

T

TO O

PEN

REM

OVE

THIS

STU

B AN

D PE

EL B

ACK

TOP

SHEE

T

ENDORSE HERE

Vehicle SerVice contract information inSide

ABC DEALERSHIPAutomotive Service SpeciAliSt

do not diScard


download the “Scanlife” app or any freeQr-code scanner app to your smartphone &

SCAN HERE NOW!

ABC DEALERSHIP

Automotive Service SpeciAliSt

ABC DeAlership

888-888-8888 • www.abcdealership.com

Cannot be combined with other offers or in-store specials. See dealer for details and exclusions.

MICHELLE,

tAke AdvAntAge of

extended coverAge.


The sum of:

To the Order of:

Your Next Vehicle Service Contract PurchaseMichelle Williams-Washington

Service Contract Discount

service Manager

Not a CheCk - NoN-Negotiable

Expires 7/15/13


We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and

our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage

offers benefits that handle the cost to repair or replace parts that suffer mechanical and/or electrical failure after the

manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you

need including emergency roadside assistance, trip interruption, rental car benefits, and more… You can take your

Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the

repair. With these benefits, you can experience the comfort and security of driving a well-maintained vehicle with:

• Enhanced Vehicle Reliability

• Optimal Vehicle Performance

• Realize Maximum Resale Value

• Assured Warranty Coverage

• No Surprise Out-Of-Pocket Cost

For more information, please call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract,

please let me know so we can update our records. For a limited time, receive $150 OFF your extended warranty

purchase.


Service ManagerI look forward to hearing from you.

ABC DeAlership

5555 W. Main Street

Anytown, FL 55555

888-888-8888


To get your free gift go to:

www.MichelleWilliamsWashington.buymyauto.us


$150.00 Off5555 W. Main Street

Mon - Fri: 7:30AM - 6PM

Sat & Sun: Closed serviCe hours


Anytown, FL 55555

PUrChASereTeNTION

PUrChASereTeNTION


Refer a friend or family member for service and receive:

20% OFF Any Accessories or a FREE Oil Change!

For Purchasing Your Vehicle at ABC Dealership.

ABC Dealership

www.MichelleWilliaMsWashington.servicemyauto.us


Sincerely,

At ABC Dealership we take pride in our commitment to give our customers complete satisfaction and service. I want to personally thank you for giving us the opportunity to sell you your vehicle. As an added bonus for purchasing your vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a FREE Oil Change when you refer a friend or family to ABC Dealership. Attached is a Friends & Family Gift Card, that is yours to share with those nearest to you! Your safety, convenience and satisfaction are our main concerns. If you have any comments, questions or concerns please do not hesitate to call ABC Dealership at 888-888-8888. We value your business and look forward to continue providing you, your family, and friends with complete sales & service satisfaction. To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com.

Service Manager NameService Manager Name

ABC DealershipService Manager P.S - Visit your own personal webpage:

Thank You, Michelle!

Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Max service discount $100.00. Does not include sales tax and hazard waste fee.

FRIENDS & FAMILY GIFT CARD

Service Manager

20% OFF$9.95

OR

WILD CARD OFFER ANY MAJOR

SERVICE

OIL CHANGE & TIRE ROTATION

To schedule your next service appointment please give us a call at 888-888-8888 or please

visit us online at www.abcdealership.com.

MICHELLE WILLIAMS-WASHINGTON

SERVICE SPECIALS

ABC DEALERSHIP

Courtesy of:

&

Location:

aBc DealeRship5555 W. Main Street • Anytown, FL 55555

888-888-8888Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed

www.abcdealership.com©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.


NOTE: Remove & retain the ABC Dealership Gift Card.

puRChasE follow-up – Customer Thank You after purchase.

Touc

h P

oint

10

Touc

h P

oint

11

ServICereTeNTION

mail

mail

mail

mail

e-mail

e-mail

e-mail

e-mail

e-mail

live calls

live calls

live calls

live calls

mail

mail

mail

mail

mail

mail

e-mail

e-mail

e-mail

e-mail

e-mail

e-mail

live calls

live calls

live calls

live calls

live calls

live calls

The Life Cycle of an Automotive Customer

Initial LostCustomer Recovery

New CustomerAcquisition

Scheduled Maintenance

Customer Recovery

Declined Services

ServiceFollow-Up

WarrantyExpiration

Service ContractFollow-Up

Equity Notification

LeaseExpiration

Trade Cycle

New Mover

PurchaseFollow-Up

BirthdayService to Sales

Conversion

Interest RateRewards

Vehicle Anniversary

Bankruptcy

Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer.

EquiTY NoTifiCaTioN – Customer in your DMS with a qualified equity position.

of satisfied Car Buyers never return for serviCe.70%of Car Buyers never return to purChase another vehiCle. Many BeCause they siMply lost ContaCt.75%

iNTEREsT RaTE REwaRds – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate.

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:

YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW!

Endorse Here

To the order of:

The sum of:

Date:

Memo:










Date:

Date:

To the order of:

The sum of:

Memo: Endorse Here

To the order of:

The sum of:

Memo: Endorse Here

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:

Date

: Vo

uche

r #

To th

e or

der o

f:

Mem

o:

Amou

nt:


Congratulations Michelle,

If our records are correct, you have made 12 or more consecutive payments on your current auto loan and

now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild

America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the

interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.

We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,

you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our

exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in

the country, helping us choose the lowest interest rate possible.

Rebuild America Auto Program™ continues with

their promise, “Rebuilding America’s credit one

family at a time.”

Sincerely,

Glenn GibsonGeneral Manager

WESLEY CHAPEL NISSAN28519 State Road 54, Wesley Chapel, FL 33544

813-751-1300 • www.WesleyChapelNissan.com

Sales Hours: Mon - Sat: 8:30AM - 8PM

Sun: 11AM - 6PM

POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS

MO

NT

HL

Y P

AY

ME

NT

S

INTEREST RATES

$346

$329

$312

$296

$280

$265

$250

$236

$222

18%

$17

$34

$50

$66

$81

$96

$110

$124

16% 12% 10% 8% 6% 4% 2%14%

SAVINGS

LOWER INTEREST RATE =

LOWER PAYM

ENT




9427 Corporate Lake Dr

Tampa, FL 33634-0000


09W-12487505/30/2013

09W-12487605/30/2013

100595E09E03 *100595E09E03*

09W-124877

05/30/2013

100595E09E02 *100595E09E02*

100595E09E01 *100595E09E01*

09W

-124

875

05/3

0/2

013

09W

-124

876

05/3

0/2

013

09W

-124

877

05/3

0/2

013

Expires 8/28/13

Expires 8/28/13

Expires 8/28/13

Expir

es 8

/28/1

3Expir

es 8

/28/1

3Expir

es 8

/28/1

3Michelle Williams-Washington9427 Corporate Lake DrTampa, FL 33634-0000



Wes

ley

Chap

el N

issa

n

$500.0

0 O

FF

Wes

ley

Chap

el N

issa

n

$500.0

0W

esle

y Chap

el N

issa

n

Up t

o $

500.0

0




On new vehicle purchase only. Must spin wheel to determine

amount. Redeemable on one to one rewards card.


$500.00 OFF$500 OFF a New or Pre-owned Vehicle

Wesley Chapel Nissan$500.00

$500 Trade In Bonus


Up to $500.00Up to $500 in Maintenance

BaNkRupTCY (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date.

Discharged Notice

OFFICIAL NOTICE

RAAP Department of Notification 700 12th Street NW Suite 700Washington, DC 20005


Valid 14 days from 03/05/2013

Limited Time AvailabilityFrom: Notification Department • RE: Pre-Qualification Offer

Issuing Agency RAAP Department of Discharge

Discharge NoticeDischarge Date: 1/7/2013Case #: 1200************Official Filed Date: 3/3/2012County Filed: HILLSBOROUGH


Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild

America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy

auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your

credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™

partner. Their main concern is to help reestablish your credit after bankruptcy.

Our process is secure, convenient and allows you to speak with one of our program experts. We have

compiled some of your information that will streamline the qualification process. We will then match you

to the closest Rebuild America Auto Program™ Dealer. Get qualified today.

Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes!

Director of Bankruptcy Division

www.rebuildamericaautoprogram.com

Sincerely,

*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.

Pre-QualificationFour or more points pre-qualifies you for the RAAP program.

Your name: Michelle Williams-Washington

Time at address: One year or less 1 point Over one year 2 points

Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points

Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points

Total Points = (Four points to pre-qualify)

INCENTIVE PROGRAM*

Please bring the following documents to complete your loan process:

� Current and valid driver’s license

� Last paycheck stub

� Proof of address

� Proof of insurance

� Current Phone & Utility bill

� Checkbook

� Discharge Mailing Notice

� Low Interest Rates Available� Zero Down Payment Options� New Car Program

“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.

NEw MovER – This notification solicits the new movers to the neighborhood.


PLEASE COME IN FOR AABC DEALERShIP Michelle,

Call us today to schedule your next service appointment: 888-888-8888







ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE

PURCHASE OF A NEW OR USED VEHICLE!


ANytOwN, FL 555555555 w. MAIN StREEt





SCAN HERE NOW!


SCAN HERE NOW!


UNPACKING, BUT ABC




BROUGHT YOU HERE.

WE’RE GLAD

YOU’RE

HERE!AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS

MIChELLE,

WE’RE GLAD

YOU’RE

HERE!


UNPACKING, BUT ABC




BROUGHT YOU HERE.

WELCOME TO THE

NEIGHBORHOOD!WELCOME TO THE

NEIGHBORHOOD!

mail

mail

mail

mail

mail

e-mail

e-mail

e-mail

e-mail

e-mail

waRRaNTY EXpiRaTioN – Reminder of upcoming warranty expiration.

M WARRANTY INFORMATION ENCLOSEDIMPORTANT NOTICE


Download the “ScanLife” app or any freeQR-Code scanner app to your smartphone &

SCAN HERE NOW!



ABC DeAlership5555 W. Main StreetAnytown, FL 55555888-888-8888

Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed



*100595E09E01* 100595E09E01

Dear Michelle,We are aware that you are fast approaching the end of your warranty on your

2010 M. You will want to carefully consider your options before that date arrives.

This will allow you to make an informed decision with regards to the future

of your vehicle needs. To assist you in this, ABC Dealership is extending a special offer to

you. Contact me and you will receive a Free, NO Obligation Trade-In Value

Assessment. Presenting this letter to ABC Dealership entitles you to $500 that can be

applied to a down payment, security deposit or your first payment.

In order to take advantage of this special offer please contact me at 888-

888-8888 to schedule your personal vehicle evaluation. We will see you soon

at ABC Dealership!

Sincerely,

Sales Manager NameGeneral Sales Manager


PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

PUrChASereTeNTION

Touc

h P

oint

12

Touc

h P

oint

13

Touc

h P

oint

14

Touc

h P

oint

15

Touc

h P

oint

16

live calls

live calls

live calls

live calls

live calls

There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database!

Tracking & Reporting

Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out.

RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers.

• See customer response time on dealership visits after being touched• View exact services customers took once recovered• Find out exact results of e-mail, call and mail campaigns

Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits.

Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient.

RAAP Plus will provide you with:

TargeTed direcTMarkeTing caMpaigns

Live caLL soLuTions

MarkeT anddaTabase anaLysis

cross-MediacoMMunicaTions

INTRODUCING…RAAP plus

an Interactive Cross-Media Direct Marketing

System developed specifically for the automotive

industry. We utilize state-of-the-art smart marketing

technologies to acquire new customers, retain

existing customers, and grow both into loyal

advocates through Consistent Customer

Communications and Life Cycle Marketing.

With our proven system, you will be able to

automatically execute a timely, targeted and

relevant communication to a particular customer,

based on specific customer life cycle criteria.

This results in the delivery of precisely targeted

messages, offers, and/or recommendations to

your customer on an individual basis and at the

most optimal point in time possible.

It’s the Right Message, with the Right Offer, to the

Right Customer, at precisely the Right Time.

With the precision this marketing program

exhibits, our clients are experiencing significant

increases in campaign performance, customer

retention and revenue generating responses.

Best of all, real-time campaign tracking and

reporting allows for the complete analysis of

campaign performances across all channels.

This is a complete integrated marketing

solution that unifies the sales and service

departments maximizing customer retention

and increasing the life value of your greatest

asset, your customer.

RSX SERVICE NOTICE

IMPORTANT NOTICE




ABC DeAlership5555 W. Main StreetAnytown, FL 55555

888-888-8888Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed



Dear Michelle,

Sincerely,


As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service.


$19.95 Up to $50.00 OFF $19.95 Up to $50.00 OFF

Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be present-ed at time of write-up. Cannot be combined with other cou-pons or in-store specials. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .

Coupon must be presented at time of write-up. Cannot be com-bined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and haz-ardous waste disposal. See dealer for details. Expires 9/23/12 .

Lube, Oil & Filter Change Any Parts & Service

• Introduction to Integration and RAAP Plus

• Life Cycle of an Automotive Customer

• Life Cycle Touch Points - Service & Sales

• ROI Reporting & Tracking

Direct Mail

Emails

Live Call C

enter

Powered by LOM - Logic of Marketing

Scan the QR-Code to Connect With Your Customers

Or Visit Us at www.RAAP.com/dealer

www.RAAP .com/dealer Introductory offer: No Set-Up, Integration,

Or Software Fees!

Never Any Minimum Contracts To Sign!

Your Guide To Customer Retention

COnneCT TO YOuR CuSTOmeRS








Scan Here Now











certificate.









Raap Plus - Auto Credit Repair for Dealers

Automotive

Transcript of Raap Plus - Auto Credit Repair for Dealers