Y A S M I N W A T K I N S Q3. What have you learned from your
audience feedback?
To complete this question, I went through my blog posts with
the Research and Planning label to reflect back on the audience
feedback I had received during planning and post-production. This
introduced me to my early primary research using Obsurvey,
PowerPoints Id presented to the class for feedback on my initial
ideas and feedback gained from social media after and during the
construction process of my trailer.
Obsurvey results For a potential target audience, I found that:
Age demographic was conventionally between the ages of 15-25,
however we decided to give our film a 12A rating to widen our
target audience. Employment demographic was students/ part-time
workers, which meant they would have extra money to go to the
cinema with Furthermore, they regularly visited the cinema and
watched trailers. In hindsight, I should have asked to what extent
the ancillary task products persuaded them.
Furthermore, while people preferred Theatrical trailers, there
was still a sufficient interest in trailers. The former would have
been viewed by more people than teaser trailers would have, thus
informed my potential audiences choices in this survey. Moreover,
this survey only gave me a limited source of audience feedback
data, so I couldnt base all of my planning on what I found, thus
had to additionally rely on secondary research into audience
expectations.
Magazine pages VS Film Trailer Because I created a media
product with a new medium that I hadnt previously used for my
construction this year, I had to rely heavily on audience feedback
when editing when editing. This was because I had exhausted my
resources in the research and planning stages for the creation of
my trailer Thus, after I completed several edits of my trailer, I
asked for regular feedback to keep improving it
Therefore Thus, I learnt the importance of audience feedback
and meeting their expectations, so that I wont alienate them and
put them off of the film. This is due to their exposure to media
products, and a set of expectations that have developed as a
result. Furthermore, I found that my audience understood the enigma
codes placed in the trailer, especially the older demographic which
showed a wider audience than I had expected.
I realised that the feedback I did receive would have been
based on their knowledge of real media products. Therefore, this
highlighted the importance of conforming to conventions, because
this what the audience would be used to in real media products.
Their feedback significantly helped me to tweak the problem.
Problems Highlighted: The potential problems brought to my
attention in the later edits were the: Lighting Sound effects/
dialogue Location These put into perspective the main parts of our
trailer for the planning process.